"Internet +" helps agricultural products out of the field

Original title: "Internet +" helps agricultural products out of the field

Internet + Agriculture (data Picture)

Yang Kuanmin, a villager of Tuji Village in Luochuan, Yan'an City, Shaanxi Province, has grown apples for more than ten years. In 2015, Apple's sales revenue of 120000 yuan set a record, and his magic weapon to increase his income was e-commerce. "the income is 50% higher than in 2014.

Like Yang Kuanmin, more and more farmers have tasted the benefits of the Internet. Since the online public welfare activities of agricultural products were carried out in Shaanxi, Shandong, Guizhou and Ganzhou City, Jiangxi Province on January 9, Luochuan Apple has sold 180000 jin within 11 hours, which is equivalent to the annual sales volume of the local largest apple e-commerce. Local farmers actually increased their income by more than 20%; Gannan navel orange accumulated sales of more than 500000 jin, an increase of 40%.

In early 2015, the Poverty Alleviation Office of the State Council listed "poverty alleviation through e-commerce" as one of the top ten accurate poverty alleviation projects. With the gradual infiltration of e-commerce into rural areas and the continuous improvement of rural infrastructure, third-party e-commerce platforms provide farmers with low-cost ways to start a business on the network, which lays a foundation for widely carrying out "e-commerce poverty alleviation".

In order to promote the online public welfare activities of agricultural products, three provinces and one city have set up a total of 5 million yuan of "integrity funds for online transactions" as a quality guarantee for participating in the activities. According to the agreement, where the government designated Tmall or Taobao sellers to buy agricultural products, once there are quality problems, integrity funds will first pay to consumers.

In order to do a good job in this public welfare activity, Internet company Alibaba put in thousands of professionals to carry out commodity docking and network promotion, making full use of big data's technology to help agricultural products reach consumers effectively.

With the in-depth development of public welfare activities, the sales of agricultural products in three provinces and one city, which participate in the online trading of agricultural products, show explosive growth. Take Guizhou as an example, "Guizhou Dragon" and "Guizhou Wufu" have sold more than 53000 pieces of bacon, and "Jiaoxiang" red chili peppers have sold more than 20, 000 pieces. The farthest single product also flew to Australia.

As a non-standard product, the biggest difficulty in "surfing the Internet" of agricultural products is quality control. Liu Xinguang, deputy director of the Commerce Bureau of Yan'an, Shaanxi Province, said frankly that the e-commerce platform had high requirements for the quality of agricultural products and taught a vivid lesson to local fruit farmers.

After tens of thousands of jin of apples produced in Yan'an, Shaanxi Province, were first shipped to the warehouse in Beijing, Shanghai and Guangzhou, the qualified rate of the third party test was less than 60%. "some scratches during transportation cannot be seen without oxidation," Liu said. "

To this end, Alibaba and fruit farmers improve the packing box, transportation process, and create three-time fruit selection method, trying to send the highest quality apples to consumers. Liu Xinguang said: "the advanced management and sales concept not only forces fruit farmers to improve their production standards, but also forces our apple industry to upgrade."

"this public welfare activity does not care how many goods are sold, but how many good goods can get to the people." Sun Lijun, vice president of Alibaba Group, said: this activity has very high requirements on the management mechanism of merchants, and various methods such as endorsement, deposit, and one-to-three compensation have been adopted to ensure the quality of agricultural products.

Big data is another magic weapon to realize the hot sales of this online public welfare activity. Big data, who established agricultural products on the supply side, established consumer big data on the demand side, and designed an agricultural production supply chain tilted to the poor, thus achieving accurate poverty alleviation. Chang Zhijun, deputy director of the Commercial Bureau of Rongcheng City, Shandong Province, said that the cooperation with Alibaba will help to build Rongcheng's marine food industry chain. With the advantage of big data of Alibaba, in the future, we can try to customize products according to the needs of consumers, change the model of "what is produced and sell," and "use big data to guide enterprise production and farmers' farming from the source." to help them get higher returns.

"in the past, there were many specialties in Guizhou that were kept in purdah. Outsiders did not know that she was extremely beautiful. Through this online public welfare activity, let more consumers know that there are so many excellent specialties in Guizhou, which is a great promotion for Guizhou products to come out of the mountain. " Zhang Yiqing, an inspector of the Guizhou Provincial Department of Commerce, said that at present, Guizhou has taken the development of e-commerce as part of its strategy to achieve "corner overtaking".

The sales problem of agricultural products has been paid much attention all the time, and agricultural e-commerce is of positive significance to solve the sales problem and help rural development. Since 2015, the State Council has issued policy documents such as the development of e-commerce and "Internet +". The Ministry of Agriculture, together with various departments, issued the Action Plan for promoting the Development of Agricultural E-commerce, which coordinated the promotion of agricultural products, agricultural means of production and leisure agricultural e-commerce.

It is understood that in 2016, the Ministry of Agriculture will also organize various forms of docking activities nationwide, and at the same time carry out pilot projects of agricultural e-commerce in agricultural products, agricultural means of production, leisure agriculture and other types of agricultural products in 10 provinces across the country, with a view to making progress in increasing farmers' income and lifting poor areas out of poverty. (reporter Chen Jing and Qiao Jinliang)

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