Open up one channel to earn a variety of wealth

In December, it rained for eight consecutive days in Guilin, and the sun finally came out today. Early in the morning, Qin Yongde hurried to his fish base and led the workers to fish. It is the season for grass carp to come on the market.

Reporter Li Yang: how many fish do we raise here now?

Jiang Zhengrong, a farmer in Lingchuan County, Guilin City, Guangxi Zhuang Autonomous region: there are almost 30, 400000, more than 400,000 jin.

Qin Yongde: there are not as many here as there are in the Kingsan Reservoir.

This fish culture base is on the edge of the Lijiang River. (subtitles) here mainly raise grass carp and carp, all of which are imitated wild culture and mainly feed aquatic plants. This culture base raises more than 400,000 jin of fish and can sell more than 5 million yuan a year.

As soon as he caught the fish, Qin Yongde showed the reporters with interest the fish he had raised in the wild.

Qin Yongde: there is a gap in the market for this kind of fish, so we have to raise this kind of domestic fish. The market is relatively large, like ours. Hold a banquet, ah, the restaurant nearby to eat, must eat this kind of fish.

Qin Yongde: for this kind of fish, we will also purify the fish in the spring water and improve their quality. Fresh to Guangdong, Sichuan, Hunan these markets, including our area, but also made into cured fish, dried fish and so on.

In 2015, Qin Yongde invested more than 8 million yuan to buy two fish farming enterprises in Guilin, and this is one of them. Qin Yongde is full of confidence, and his confidence comes from his marketing channels. He can sell fish that used to be difficult to sell to many provinces and cities across the country. Qin Yongde makes Luohanguo, and his marketing channels are built by selling Luohanguo.

Aquaculture and Luohanguo, two seemingly unrelated industries, Qin Yongde is doing like a fish in water. From 2015 to November, Qin Yongde's sales of Luohanguo alone reached hundreds of millions of yuan, while his enterprise's total sales were nearly 500 million yuan. So, how did he do it?

Qin Yongde graduated from Wuhan University of National Defense Science and Technology in 2000 and started computer sales in Guilin. Two years later, Qin Yongde set up his own Internet company in Guilin, engaged in software development, earning more than 500,000 yuan a year. He was also called a local network genius by his friends.

Qin Yongde friend Wei Xiaoqiang: at that time, we in Guilin did the Internet to tell the truth, more authoritative, better. At that time, they had four young people who were basically working in the Internet and these IT industries. They were the best. They were called the four talents at that time, and he was the boss of the four talents.

Qin Yongde friend Li Fei: he is also a relatively well-known Internet worker in Guilin, and he is more recognized by him in high-tech zones, high-tech zones, whether in the business community or in the government, and he has done a lot of big companies. including their network of some companies listed later.

In 2007, Qin Yongde, whose business was going well, wanted to expand his business to Shenzhen, but he lost more than 1 million in three months. What's more, he did not expect that the company's core technical staff also suddenly left at this time. For half a year in 2007, Qin Yongde locked himself at home without seeing anyone.

Qin Yongde: the main thing is that you don't know how to go next. This process just feels like there is no direction.

Qin Yongde's wife Jiang Julian: he was at a low ebb at that time. He may have thought too much, had no money on hand, and did not operate. Maybe that period was the trough of his life.

Qin Yongde lost all his savings, but the four great talents once became a joke in the mouth of others. Qin Yongde was not reconciled to it. In 2008, Qin Yongde borrowed 40,000 yuan and decided to start all over again. This time, he decided to switch to selling Siraitia grosvenorii.

Qin Yongde's friend Wei Xiaoqiang: the survey in the market is also eighty or nine cents, and now it is still eighty or nine cents. If you sell things like this, you are joking. How many can you sell? how many can you sell a year? can you sell a thousand or two thousand?

Qin Yongde's good friend Liu Xiaowei: I also thought it was incredible at that time. I thought that a person who did the Internet was so popular that he suddenly turned to agriculture. I was very incredible at that time.

Luohanguo is a famous specialty in Guilin, China, which is known as "immortal fruit". It is mainly sold to the southern part of China as medicinal materials and edible seasoning. For many years, the local Luohanguo in Guilin has been planted by farmers and processed by themselves. there are no specific standards, and the quality is very difficult to guarantee. The price of Siraitia grosvenorii has always been about 1 yuan, coupled with a single sales channel and a relatively narrow market. many people think that Siraitia grosvenorii does not make money, so what business opportunities does Qin Yongde see in Luohanguo?

Qin Yongde: in fact, Siraitia grosvenorii has a very good effect, that is, it moistens the throat and cleans the lungs. Then I proposed for the first time that Siraitia grosvenorii should have a bigger market in the north, and there should be a big market for branded Luohanguo.

Before 2008, Siraitia grosvenorii in Guilin was mainly sold to Guangzhou and Guangxi. Qin Yongde found that the market of Siraitia grosvenorii was still a blank in the north of China, which he thought was a great business opportunity. He claimed that he would not only sell Siraitia grosvenorii to the northern region, but also sell Luohanguo for 1 yuan each for 5 yuan each.

The price of Siraitia grosvenorii in Guilin has not changed for more than 20 years. Many people think it is a joke that a layman like Qin Yongde can sell Luohanguo for 5 yuan each.

Qin Yongde's friend Wei Xiaoqiang: what is good in the market is one yuan or two yuan, and the best one is five yuan Luohanguo at that time.

Qin Yongde: I define this product to sell this Siraitia grosvenorii for five to six yuan. In fact, I don't think I oversold it. It should be set at a reasonable price.

So how did Qin Yongde sell Siraitia grosvenorii for 5 yuan for one yuan?

In 2008, Qin Yongde started selling Luohanguo online in an underground garage. He took advantage of his advantage in doing the Internet and soon opened up a market. by 2010, Qin Yongde had made a small success in selling Luohanguo online. It was also at this time that Qin Yongde began his plan to sell Luohanguo for 5 yuan each!

Qin Yongde: everyone is ready now, everyone to an area, ready, you put the basket on the ground, start to clock.

When the reporter interviewed, Qin Yongde invited more than 30 sellers to his Luohanguo planting base to participate in picking experience activities.

Reporter Li Yang: why do you want to bring your children to such an activity on the weekend?

Tourists: can add some experience and encyclopedic knowledge to children, because they always feel that children growing up in the city, in fact, they do not know a lot of things.

Qin Yongde: take a look, everyone. There is a shed in the Luohanguo we picked. In this way, Luohanguo doesn't have to worry about bugs coming in or pesticides.