Xiao Hong Jian earned tens of millions of migrant workers in Xinjin County Chen Weihong's "getting Rich Sutra"

Chen Weihong (left) works with workers in the vineyard

From a construction site handyman with a monthly income of only 90 yuan to a high-grade grape planting base with an annual output value of more than 10 million yuan and a high-grade grape planting base with an annual output value of 5 million yuan, Chen Weihong of Fangxing Town, Xinjin County, Chengdu, took more than 10 years. Now Chen Weihong is not only a big grower, but also a well-known entrepreneurial talent. Recalling going back to her hometown to start a business, Chen Weihong said frankly that it was a coincidence. When she worked as a vegetable buyer at a construction site, she accidentally found that green ecological vegetables were not only expensive but also had a large market. As a result, Chen Weihong came up with the idea of going back to her hometown to start a business, and began to contract dozens of mu of land in 2003 to grow vegetables.

The big business opportunity in Xiaotiajian was offered to the restaurant for free at first.

"at that time, when I worked in Guangzhou, I spent less time working and more time playing." Chen Weihong said that through the opportunity to buy vegetables, she discovered the business opportunity of this green ecological vegetable. After careful market research, she found that the Chengdu market was very promising, so she invited several fellow villagers to resolutely decide to go back to their hometown to start a business.

In 2003, the bold Chen Weihong contracted dozens of mu of land in Chongzhou and began to try to grow green ecological vegetables. At the beginning, there were a wide variety of vegetables, but the careful Chen Weihong later found that the red oysters she planted were different, with only long tips and not too long roots, which smelled very fragrant and tasted very crisp. Sent to the testing department for nutrition testing, the nutritional value of vegetables is much higher than that of daily vegetables. Later, through the improvement, the picking period can be as long as three seasons (March-November), and thousands of kilograms can be picked per mu, which is a huge business opportunity.

In the past, there were not many people interested in Hongqian in Chengdu, but Chen Weihong firmly believed that there must be a market. As a result, he rides a motorcycle to various hotels, restaurants and supermarkets every day to promote. "because I didn't approve it at first, I gave it to them for free." Chen Weihong said bluntly that from the beginning of free for a month, to buy 10 jin to get 10 jin free, and then to no discount, as a result, many restaurants rushed to get it. Chen Weihong's red tip from no one to sell better and better, from door-to-door promotion to market wholesale, from the vegetable market directly into the Chengdu supermarket. Chen Weihong expanded the planting scale of Hongqian and became a well-known grower.

In 2008, Chen Weihong's hometown, Fangxing Town, Xinjin County, established a business park for returning migrant workers, and Chen Weihong became the first batch of targets to attract investment. After that, Chen Weihong set up Fangjia Agricultural Company, Fangxing Town, Xinjin County, Chengdu, and rented more than 500 mu of land to plant red vetch tip. In 2009, Chen Weihong planted Hongchujian, which passed the national green food 3A certification, named "Summer Green Garden" and registered a trademark. With the advantages of green, fresh and low price, this red leathery tip occupies a place in the large wholesale market of agricultural products in Chengdu, and is also exported to Chongqing, Lhasa, Beijing, Shanghai and other places. Now the planting area has also been expanded to more than 1000 mu, with an annual output value of more than 10 million yuan.

Turn to high-end grape planting to fill the gap and drive everyone to get rich together.

In 2010, Chen Weihong found that high-end grapes on the market are becoming more and more popular, but these high-end goods are all from outside the province, and it is still blank to grow high-end grapes in Chengdu. Chen Weihong thinks this is an excellent business opportunity. Immediately, he went to Shaanxi, Zhangjiagang and other places to inspect the grape industry. By consulting experts and studying assiduously, he mastered the planting techniques of different varieties. He also used new technology to make the grapes blossom twice a year, and the grape picking time could be extended from June to the end of the year.

In 2011, the bold Chen Weihong invested more than 6 million yuan of savings in the cultivation of high-grade grapes. Over the past two years, Chen Weihong has invested more than 10 million yuan to grow grapes, and now all her efforts have paid off. In the first year of grape picking, the yield per mu can reach about 3000-4000 jin. The grapes planted by Chen Weihong are in short supply in the wholesale market in Chengdu. This year, the lowest output value is expected to reach 5 million yuan, with a profit of nearly one million yuan.

After making money, Chen Weihong did not forget to drink water and think about the source. Chen Weihong actively repaid the society and his hometown. It is reported that Fangjia Agricultural Company absorbs more than 400 rural surplus labor force and 200,300 temporary workers all the year round, of which people aged 40 or 50 account for more than 80 percent of the total, older women account for more than 70 percent of the total labor force, and the per capita wage reaches more than 2000 yuan. the per capita income of local villagers increases by 20, 000 yuan a year. In addition, Chen Weihong also led more than 20 bosses in the town to participate in planting, with a total size of more than 800 mu, to get rich with everyone.

In 2012, Chen Weihong was elected as the outstanding leader of rural youth entrepreneurship and prosperity in Fangxing Town, Xinjin County. Chen Weihong did not stop in front of her achievements, but continued to move towards a higher and greater goal. "my plan for the future is actually very simple, that is, to gain a foothold in the competition." Chen Weihong said frankly that at present, the quality and safety of agricultural products have attracted much attention, and she must not be careless. She will continue to adhere to the principle of "high quality, green, and ecological" to grow vegetables and fruits, "hoping to make the market for green ecological agriculture bigger and bigger."