Liu Zhijun: the "Chicken Commander" who leads the villagers to get rich together.

Liu Zhijun works in the Black Chicken breeding Farm.

An ordinary farmer who got rich first by relying on his industrious hands and superhuman courage and wisdom, never forgetting his fellow villagers when he got rich, and devoted himself to leading them to become rich, he is Liu Zhijun, the former village committee director of Longque Village, Sanban Town, Dehua County, the general manager of Dehua County Daiyun Black Chicken breeding Co., Ltd., and the most beautiful grass-roots figure in Fujian Province.

The village director who abandoned the merchant and returned to his hometown.

Liu Zhijun joined the army in 1991. After leaving the army, he focused on the market opportunities for mobile communications products and successively opened five communication equipment chain stores in Dehua, with an annual income of more than one million yuan.

"in 2003, when the election of the village committee was approaching, the old branch secretary of our village came to me and hoped that I would run for director of the village committee." Liu Zhijun recalled, "since I joined the army and left the village, I went back to the village only a few times." I didn't expect to be chosen, but I agreed to sign up. "

With the election results, Liu Zhijun was elected village director by a large number of votes. Later, he learned that the villagers learned that his business abroad was booming and expected him to return to his hometown to lead them to become rich.

At that time, the sales of mobile communications equipment was in a golden period of operation, but Liu Zhijun transferred the chain store and returned to his hometown to become the village director.

The "Chicken Commander" on the way to Wealth

When Liu Zhijun returned to his hometown, there were only 253 families living in the village. There is only one rugged trail in the three natural villages. The villagers went out covered in mud on rainy days and gray on sunny days. How to take off the poor hat from the villagers is a lingering problem that Liu Zhijun haunted when he returned to the village.

"at first, the villagers wanted me to introduce some enterprises to the village. I invited several groups of interested investors to visit the village, but eventually gave up because of inconvenient transportation and limited conditions. " Liu Zhijun said, "the expectations of the villagers are a heavy burden on their shoulders. I'm afraid that if I don't do a good job, it will delay everyone's development opportunities. "

At the end of 2003, when Liu Zhijun was thinking about how to change the backwardness of the countryside and increase the financial income of the village and the income of farmers, he heard the sound of the villagers calling the chickens back to their nests. He had a flash in his heart: Longque Village has many mountains and unique natural conditions. why not try the breeding of Daiyun Black Chicken?

After some investigation, in March 2004, Dehua Daiyun Black Chicken breeding Co., Ltd. was formally established under the leadership of Liu Zhijun.

At the beginning, the biggest problem was not knowing the technology of breeding and breeding. According to the traditional hatching method of ordinary domestic chickens to hatch black eggs, the hatching rate is low, the hatched chicks are small and the survival rate is not high. Liu Zhijun collected a large number of professional books, one by one earnestly "gnawing"; funded to hire senior animal priests in the village for more than three years, hand-in-hand guidance to farmers; financial constraints, Liu Zhijun set up savings of more than 200,000 yuan to build black chicken breeding room, incubator. Today, the hatching success rate of Dai Yun black eggs has increased from less than 50% to about 92%, and the survival rate of chicks has increased from 70% to 95%. Daiyun Black Chicken breeding Project also won the third prize of provincial science and technology progress in 2008.

In order to expand the sales market of Daiyun black chicken, Liu Zhijun strictly controlled the breeding quality. he put a QR code anklet on each Daiyun black chicken, on which was the chicken's breed, date of birth, cooperative and other identity information; the leg ring number was entered into the computer, and the breeding time of each black chicken was strictly controlled during the acquisition, and the additive feed was "zero tolerance". High-definition video surveillance cameras spread all over the breeding hills, allowing consumers to realize the "quality and safety traceability" of Dai Yun black chicken from the farmer to the dining table. In terms of operation and management, Liu Zhijun carried out performance appraisal on farmers and rewarded farmers with high quality at the end of the year to "tie" the hearts of farmers. In order to sell black chickens across the country, Liu Zhijun created an electronic ordering platform for black chicken agricultural products, signed an agreement with SF Express, and customers placed orders online, which could be delivered within 48 hours of slaughtering clean black chickens.

The brand of Dai Yun Black Chicken is getting louder and louder. In Longque Village alone, more than 120 villagers have joined the breeding team, raising more than 300,000 black chickens a year, and the per capita annual net income of villagers has increased from 3800 yuan in the past to more than 10,000 yuan. Longque Village has become a veritable black chicken village, and radiation has led to more than 10 towns around Longxun, Gaide, Nancheng and other townships. In 2015, the number of black chickens in Dehua County reached more than 800,000. This alone can increase the income of the villagers by more than 10 million yuan a year, and raising black chickens has become a characteristic economic industry for farmers in Dehua County to increase their income and become rich. Liu Zhijun is therefore called the "chicken commander."