Black pigs who love sports are easy to make money.
The black pig raised by Deng Yong in Neijiang City, Sichuan Province can not only swim, but also train pigs to run. his practice has aroused a lot of opposition, and his brother is even separated from him. The pig was trained to be a master athlete, but Deng Yong owed tens of millions of yuan in debt. But three years later, he staged a reversal of wealth. See how the running pig brings him billions of dollars.
Deng Yong: comrades, gather together, go, and those who take part in the competition are gone.
Led by Deng Yong, 400 people from all over Sichuan Province gathered together. They will watch a special sports meeting here.
It turns out that the contestants we are waiting for are these little black pigs.
They are native Neijiang pigs from Sichuan, and their faces are always frowned.
The first event of the competition today is swimming.
Nine piglets swam forward desperately as soon as they hit the water. Piglet No. 1 was far ahead. Under the cheers of the audience, Pig No. 1 finally won the swimming championship.
Piggy swimming made the whole audience enthusiastic, and immediately they entered the second event, the piggy race.
Deng Yong: rule, line up.
Before the rules are finished, the piglets can't wait to run, and after a lot of trouble, the race starts again. Nine groups of families are divided into three groups, and the one who drives the piglet to the finish line will win.
Deng Yong: take your places, let's go, let's go!
The piglets are all working hard, or this No. 1 piglet, leaving his opponent far behind as soon as he comes on stage.
In order to catch up with the No. 1 piglet, the families left behind did everything they could, and the scene was in chaos.
But no matter how everyone chased it, the first piggy was the first to cross the finish line and won the first place.
These piglets are both sprints and swimmers, which makes many spectators feel fresh.
Everyone looks fresh, which is the key to the growth of his wealth for Deng Yong. Relying on these activities, holidays can attract tens of thousands of people to Deng Yong's tourist park every year. Black pig has brought hundreds of millions of dollars to Deng Yong, and he is also famous for it. But what the locals are more interested in talking about is another piece of news that happened to Deng Yong.
One day in December 2006, the villagers of Gaoshibazi Village wanted to catch up with Deng Yong and ask him how he made so much money so quickly.
Li Bin: there are a lot of people talking about why he got up at once.
Deng Yonggang's younger brother: all of a sudden, to be honest, it's like winning the lottery. I was poor last month and will be a millionaire next month.
Zhou Jianhui's wife: I felt like a dream. I didn't expect it, because my family used to be so poor that it was difficult even to eat.
Deng Yong: at that time, I was really happy. I was so happy to be able to earn several million dollars. It was equivalent to feeling that there would be such a good thing at that time.
Deng Yong grew up from a poor family. At the age of 27, he went to work in Guangdong for three years and did not earn much money. In 2004, Deng Yong returned to his hometown and began to raise commercial pigs. after raising pigs for two years, he encountered a sharp drop in the market. Many people are worried about him, but Deng Yong did not act too anxious.
Deng Yong: pig raising is periodic, basically a cycle of three years, a relatively stable year can make money, a year can break even, a year will lose money, so it is a cycle of three years.
The truth of the three-year pig-raising cycle is no secret in the industry, but many pig farms still began to sell breeding pigs at low prices, but Deng Yong went crazy and borrowed more than 400,000 yuan to buy breeding pigs against the trend.
Reporter: you have only been raised for more than two years to know this truth, many people also know this truth, why do they not dare?
Deng Yong: this is a little unclear. Most people only do business that makes money. It is liquid. I am confident that if we want to keep this industry going, no matter how difficult its road is, we will go on. So our thinking is different. People raise pigs today to make money, chickens tomorrow to make money, and the day after tomorrow to grow vegetables to make money, so he goes to grow vegetables. I chose this industry. as for how this industry will develop, we should work hard to figure out the changes in this market and how we can survive according to this market analysis.
Deng Yong's judgment and persistence let him seize the opportunity. In 2007, the market was so good that Deng Yong made a net profit of more than 2 million yuan. Within the next two years, Deng Yong expanded the pig farm to 6000 square meters, and the annual output of breeding and commercial pigs increased from 1000 to more than 5000. By 2009, Deng Yong's annual sales were more than 15 million yuan.
The joy of success and the improvement of his family's life came from pigs, but in 2009, Deng Yong told his family that he would sell all his breeding pigs and start over. From the point of view of the family, this choice is even riskier than borrowing money to buy breeding pigs. Deng Yonggang, Deng Yong's younger brother, has been raising pigs with Deng Yong since 2002, and has always supported Deng Yong's choice unconditionally.
Brother Deng Yonggang: I think he is a fantasy. I think this matter is hopeless as soon as it is done.
These employees have been raising pigs with Deng Yong since 2006, and although they did not react as violently as their younger brother, they were all sweating behind their backs.
Employee Duan Feng: transformation is a very painful thing and will take great risks. at that time, our scale of white pigs has already risen, and we can probably produce tens of thousands of pigs a year, but suddenly we have to re-open up the market and re-let customers know our products. It's a dilemma.
Everyone is so worried, what on earth does Deng Yong want to transform and raise?
Deng Yong: you see, this is the local breed characteristic of Neijiang pig.
The ugly pig in Deng Yong's mouth is a kind of black pig in Neijiang. In addition to the black bristles, the most characteristic is a pair of frowns.
At the end of 2008, the pork market was not as expected again, although ordinary commercial pigs once let Deng Yong get the first bucket of gold. But it is too much affected by market fluctuations. Deng Yong began to look for new varieties of pork and wanted to build his own brand. This is a good idea, everyone agrees, but only he chose Neijiang Black Pig, everyone thought that the risk was too great.
Brother: he raised black pigs. We thought it was incredible at that time. This pig family has been eliminated, and its reproductive ability, growth rate and lean meat rate are worse than that of Sanyuan pigs.
Employee Zhang Yiyong: when raising black pigs, we consider that one is that sales are very poor, because we are more recognized by white pigs, and there is still a process of adapting to black pigs.
Deng Yong was very determined, but everyone was not optimistic about it. His younger brother Deng Yonggang argued with Deng Yong when he met. More than two months later, his younger brother decided to quit and separate from Deng Yong.
Brother: he asked us to raise black pigs, but I didn't.
Even if the younger brother decided to go his own way, it didn't change Deng Yong's mind. In February 2009, Deng Yonglu introduced more than 400 breeding pigs from Neijiang Pig Preservation Farm and began breeding.
After about ten months of growth, Deng Yong's first batch of black pigs can be put on the market in December 2009. This makes people even more worried about him, because this kind of pig is not easy to sell.
Brother: when he raised black pigs, we imagined that black pigs were cheaper than white pigs. We sell white pigs for eight yuan a jin and black pigs for more than six yuan and seven yuan at most.
Li Bin: we used to raise black pigs in this place. Black pigs can't be sold.
But no one expected that Deng Yong used an ingenious way to get his first batch of black pigs to sell for three times the price of ordinary commercial pork. Caused a sensation again.
Deng Yong: there are more than 100 heads out, and all of them have been booked. As soon as it is pushed out, everyone has ordered this thing. We feel that this thing has been very successful and we are very happy. This road must be easy to follow.
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