The small QR code "sweeps" the dilemma of pesticide supervision.

Original title: small QR code "sweeps" the dilemma of pesticide supervision

Pesticide traceability system (drawing: Jiaohai)

How to manage pesticides in the production, circulation and use as well as packaging recycling and other links, this is a major concern of the whole society. We have to admit that the existing regulatory means and instruments can not well meet the requirements of the development of China's pesticide industry and market, which lags behind. Practice in various places has proved that the Internet technology represented by QR code is a powerful starting point, and it is expected to establish a traceability system to solve the dilemma of pesticide supervision in China when agricultural large-scale production has not been fully realized.

In the dilemma of reality, the fake pesticide was found, and the manufacturer refused to accept the account.

As a necessary input in agricultural production, pesticides are closely related to the food safety of hundreds of millions of people. It can be affirmed that our government's legislation against fake and shoddy and highly toxic banned pesticides is very strict and the crackdown is very strong. However, there is a strange phenomenon in the supervision of the pesticide industry: many unqualified pesticide products are sampled every year, but no production enterprises can be found when they want to be held accountable. The regulatory authorities found the manufacturer marked on the packaging, which he said was not his production, but fake and shoddy products. Law enforcement officers are often helpless. " Zhong Hangen, chairman of Jiangsu Huifeng Agricultural Chemical Co., Ltd., said that the reason is that it is common not to issue invoices and cash transactions in pesticide sales, there is no traceability basis, and it is difficult for the government to regulate.

This situation is caused by the circulation pattern of pesticide industry in our country. At present, there are 2700 pesticide suppliers, 60000 city and county dealers and 800000 rural retailers in China. It is extremely difficult to regulate market transactions in such a small-scale and decentralized way of circulation and sales. In addition, there are many pesticide registrations, low threshold, a large number of employees and weak awareness of standardized management, and the phenomenon of operating without a license and operating in violation of regulations is prominent, leaving "breeding" space for unqualified pesticide products, debit card sets (customized products), recessive ingredients, and so on.

There are so many rural retailers because they have to serve 240 million farmers. It can be said that the root of the problem lies in the decentralized operation of agriculture. And the young and middle-aged generally go out to work, the age of the left-behind farmers is too old, the cultural level is low, it is difficult to determine whether the pesticide is fake and high toxic, relying on their own farming experience, cheap psychology to choose to use pesticides. "A considerable number of retail stores provide agrotechnical guidance services for the purpose of selling pesticide products. In extreme cases, half of the pesticides in the stores are really used to solve problems and half are fake to make profits." Li Guangze, director of Nuopxin Agricultural Chemical Co., Ltd., said. This is also a reason for the abuse and misuse of pesticides in our country.

The reality is that standardizing the scientific drug use behavior of ordinary farmers is a long-term process, and there are certain institutional obstacles to strengthening the strength of rural grass-roots agricultural technology extension system. Promoting appropriate scale operation of agriculture and cultivating new types of agricultural operators can not be achieved in one step. Under the circumstances that there are many small retail investors in pesticide enterprises, many levels of distribution retailers, and many small retail investors in farming farmers, blindly accusing the government of ineffective supervision of pesticides is biased.

So, where is the way to pesticide supervision?

QR code is used to break the incision, and the pesticide can be traced back.

The China Pesticide Industry Association issued the QR Code rules for Pesticide Commodities (draft for soliciting opinions) at the fourth session of the Ninth Council, which refers to the difficult problems of pesticide supervision. "the pesticide commodity QR code provides the unique identification of the pesticide commodity object in China's pesticide industry, and a QR code identifies only one physical object, which is scalable, confidential and safe. The launch of this technology is expected to find an opening for pesticide regulation to get out of the predicament with the help of 'Internet +'. " Li Zhonghua, secretary-general of the China Pesticide Industry Association, said.

With the rapid development of smart phones and mobile Internet, accurate and efficient supervision of pesticide products has become possible. "because the QR code can correspond to a single product, even a small package of 5ml or 10ml, it is an intelligent management information system with multiple functions such as anti-counterfeiting, production control, sales statistics, fake alarm and tracking. It's not just a simple traceability system." Du Hui, president of Beijing Yanhua Yongle Pesticide Co., Ltd., said.

The enterprise can trace the detailed production, warehousing, logistics and consumer information of the product through the QR code, provide real scientific data for the enterprise's production plan, and reduce inventory risk and financial cost. "with the QR code, it is very helpful for the company to grasp the sales and inventory of products. Accurate data can be obtained from where the products are swept, how much they have sold, when they have sold more, and the distribution of sales across the country." Zhang Hengchang, manager of the planning department of Shandong Luba Chemical Co., Ltd., said.

More importantly, the QR code can not only help users to distinguish the authenticity of pesticides, but also quickly find clues to product fraud, which can effectively combat fake and shoddy products. The number of code scanning in the whole process of each product from factory to sale is limited, if the same code is scanned many times, it means that the product may be counterfeited, the system will issue a warning, and it will be easy to lock the location of counterfeiting and selling counterfeit products.

"QR codes can not only help enterprises publicize and manage products and prevent counterfeit and expired products from entering the market, but more importantly, they can link the collection of information systems for production, operation and use, so that pesticide products can be traced back." Yang Lijian, director of Shandong Pesticide Control Institute, said.

With the sharp weapon of QR code, the circulation of pesticide products will be dynamic and online in real time, and the supervision of government departments will be more targeted, and the accountability objects will be clearer and clearer, which will help to purify the pesticide market, crack down on the "low price advantage" of fake and illegal high-toxic pesticides, and protect the legitimate rights and interests of formal pesticide enterprises, so as to reverse the bad tendency of "bad money to drive out good money" in the pesticide market.

Development path: enterprises change packaging, government builds platform

It seems that it is necessary to promote the application of QR codes in pesticide supervision. So is the cost high? Is it difficult to popularize and apply?

"many pesticide enterprises have this demand, but they don't know how to implement it and find it technically difficult. In fact, they only need to install a QR code online acquisition system on the original production line, and the transformation cost of a production line is about tens of thousands of yuan." Zhang Hengchang said that pesticide manufacturers often have hundreds of products of different types and specifications, and it is difficult to push them away in one step. For a large number of single products, it is easier to make a QR code, which can be implemented on highly toxic, highly toxic and high-risk pesticides.

"in this respect, we can learn from the unified QR code traceability system of veterinary drug products established in our country to realize the traceability management of the production, management and use of veterinary drug products." Sui Pengfei believes that we can also learn from the Hainan pesticide filing model, use Internet technology and enterprises to establish a unified pesticide QR code or bar code system, and implement it uniformly with the regulatory department.This is a standardized model for China's pesticide market management.

Du Hui suggested that the government should introduce relevant regulations as soon as possible, such as requiring pesticide manufacturers to use QR code traceability systems within three years. On the one hand, enterprises change packaging, use QR code or bar code for data storage operation, dealers record products, retailers sell, farmers use and query, and supervision departments carry out supervision. finally, the data of pesticide products are recorded in the national information traceability system for real-time query and tracking. On the other hand, the Ministry of Agriculture establishes a government platform or outsourcing platform, using data collection equipment, according to enterprise record products, establish a product information database, generate product-specific QR code or bar code, similar to Wechat scan, convenient and fast. Among them, focus on access and terminals, supervision of transaction data, product flow, data synchronization to the government regulatory platform.