Shaanxi: e-commerce helps farmers get rich and sells black pork to urbanites

"A stew is fragrant all around". This feeling has not been seen for a long time, not only because reinforced concrete separates the communication between people, but more importantly, the smell of meat is getting weaker and weaker. During the Spring Festival, Zhou Junhu, a native of Xunyi, Shaanxi Province, sold black pork that villagers had fed for 10 months through the Internet to help farmers get rich.

Fattening a pig in 10 months earns only 300 yuan.

Zhou Junhu is the first secretary of Cemen Village, Qiapotou Town, Xunyi County, Xianyang, Shaanxi Province. After arriving at Chemen Village, he immediately visited the farmers to get familiar with and understand the situation. One of the common things made him in a bad mood. In recent years, young and middle-aged people in rural areas have gone out to work, leaving only the elderly and children at home. in addition to planting crops, some old people also raise one or two black pigs from February to March every year. to slaughter on the 23rd of the twelfth lunar month, raise the black pig to more than 200 jin for 10 months and raise the black pig to more than 200 jin throughout the year, excluding the cost of labor. Each pig can only earn about 300 yuan. On the other hand, the quick pigs fed on feed in pig farms can be out in only four or five months, and the sales price is the same as that raised by farmers, but their taste and nutritional value are not comparable to that of black pork at all.

"raising pigs is unprofitable, so that farmers do not have the enthusiasm to raise pigs, but in fact, there is very little original meat on the market, and even if there is a price, it is also extremely high. The price of black pork in Shaanxi Province sometimes reaches 68 yuan per jin. The imbalance between supply and demand and the asymmetry of information are the root of the problem. " Zhou Junhu said that he thought hard to find a solution to this, and finally decided to use the Internet to help farmers sell black pork.

Online sales bring sweetness to the villagers

To this end, Zhou Junhu ordered a special black pork packing box to buy back vacuum machines, foam boxes, and so on. He divided the pork into three categories: lean front and rear legs, bellied pork and spareribs, which were respectively packed in three packages. the bags were vacuumed, put into a plastic foam box, and then put an ice bag inside, and then sold in micro stores.

The selling price of a carefully packed box of 5 jin pork in the micro store is 180 yuan, which is 4 yuan more than the selling price of farmers themselves, in addition to various costs, and farmers can earn 1000 yuan more per pig.

Before and after the Spring Festival, his micro-store sold very well. in addition, he and the Xunyi Guild Hall outside organized a New year fair to send black pork to Xi'an for sale, which suddenly solved the problem of black pork sales in Chemen Village and many surrounding villages, so that farmers tasted the sweetness of raising black pigs.

Rural e-commerce needs to solve a lot of problems.

In fact, due to the absence of any industrial pollution in Xunyi County, the quality of apples, walnuts, persimmons and other fruits produced in Xunyi County is good, but the traditional concept of door-to-door purchase by merchants every year makes the good things not sell at a good price, and the villagers are busy year after year and gain little every year. Many villagers also want to sell their agricultural products through Internet +, but there are too many constraints.

"in order for rural e-commerce to develop, the government and relevant departments should help thoughtful farmers, provide training and information, and solve logistics and other problems, so that good products in rural areas can be sold as soon as possible, and urban people can eat assured food. cities hold hands in rural areas, rural areas serve cities, mutual benefit, and achieve win-win results." Zhou Junhu said.