It is difficult to sell Changli honey pears without a brand.

Original title: it is difficult for representatives to sell agricultural products.

Changli honey pear (network picture)

At noon on March 4, the Beijing delegation of the National people's Congress, which had just returned from the preparatory meeting, stopped Feng Leping, president of the Beijing Farmers' Professional Cooperative Federation, and Gao Lipu, a researcher at the vegetable Research Center of the Beijing Academy of Agricultural and Forestry Sciences, who were also deputies to the National people's Congress. The reason why they stopped the two "agriculture-related" representatives. Because he wants to ask a question for his peasant friend.

On the eve of the "two sessions" this year, Liu Xincheng received a phone call from a farmer in Changli County, Hebei Province, telling him that the 60 mu of Changli honey pears planted in his family last year had a bumper harvest, but the spring was approaching, and sales were still a difficult problem. Many pear farmers in Changli County have encountered the problem of unsalable pears. "it is difficult to sell agricultural products, almost every year. Is there any solution?"

Feng Leping said: the key to the sale of characteristic agricultural products is to develop their own brands. Only by laying a good quality foundation and obtaining market recognition can we form a sustainable brand in the market. Brand call, order sales, to sell to the production of the road to go smoothly, as far as possible to avoid the problem of unsalable products.

During the period of performance, Gaolipu found that the through train of agricultural products is an effective way to reduce the intermediate links and reduce the cost of selling agricultural products. "the way of direct supply from the producing area to the community can effectively solve the sales problem of small agricultural products to a certain extent. However, to continue to solve problems and ensure the increase of farmers' income, it is still necessary to develop various product forms of products, develop functional products, extend the industrial chain, prolong the time to market of agricultural products, and increase added value, which is the key to solve the difficulties in selling agricultural products. "

Feng Leping added that in the process of agricultural industrialization, all aspects of the agricultural industry should gradually allow professionals to do professional things. Farmers should learn to use the main body of marketing to help themselves build brands and sell products, and then concentrate on production to win the market with quality. (our reporter Guo Shaoya)