Wage earners return to their hometown to start a business and become a "cowboy" to become rich.

These days, Ke Changwu, a villager in Cangshang Town, Baihe County, is busy transporting beef cattle from family pastures to other places through the "Internet + e-commerce" mode. Two years ago, Ke Changwu returned home to start a business raising cattle with his savings saved from working. Now the total investment of his ranch has reached 4 million yuan, becoming a local "cattle man" who started a business and became rich.

In order to take care of his mother, he resolutely chose to return home to start a business

"Boss Ke, have you been killing cattle lately? Leave me dozens of pounds of ribs. The children will want to eat them when they come back." Cangshang Town Dongzhuang Village villager Fan Deli asked. Ke Changwu, who was feeding the cattle, smiled and said,"Don't worry, I'll definitely save enough for you."

Ke Changwu was the person in charge of Chang 'an Farm. He was not tall, his skin was dark, and the wrinkles at the corners of his eyes were especially obvious when he smiled. His speech was not as rough as he thought, and his personality was always neither fast nor slow. At the age of 42, he once worked part-time to support his family. In order to take care of his frail mother, he decided to return home for development. In 2013, after learning that the government had introduced a policy to encourage the establishment of family farms, he began consulting, registering and starting a business.

In May 2014, the registration of Chang 'an Farm was successfully completed through the coordination of village and town cadres. After more than a year of careful management, Chang 'an Farm has begun to show its scale. The farm integrates breeding, planting, leisure and catering, and radiates around Cangshang Town to form a modern ecological agriculture demonstration park.

Through online inquiry, Ke Changwu learned that Shanxi yellow beef cattle breeding prospects are considerable, and have coarse feeding tolerance, strong disease resistance, gentle temperament, good adaptability, genetic stability, good meat taste and other excellent characteristics, and Chang 'an Farm is located in a beautiful natural environment, sufficient light, suitable for animal husbandry. Later, he and Gao Yuxi, another partner of the farm, went to Shanxi for investigation and ran three times before finally negotiating.

After introducing yellow cattle, we must solve the feed problem. Through village coordination, 1200 mu of transferred forest land and land were obtained for planting forage, 1000 cubic meters of silage pond was built, 1 set of green feed processing equipment grinder and 1 set of baler were purchased, and more than 100 tons of green feed were processed annually.

Open the "Internet + E-commerce" mode to broaden sales

Baihe County is located in the head of Qin and the tail of Chu. There are many unique resources in the tall Qinba Mountain. It is also difficult for many local agricultural and sideline products to go out due to the influence of geographical environment. Ke Changwu's beef cattle industry has just entered the right track, but it faces new problems. He first cooperated with some enterprises and school canteens, but with the increase of cattle, the industry was on the right track, and this sales method could not solve the long-term problem. Therefore, how to broaden the sales market became Ke Changwu's urgent problem to be solved.

He consulted many people successively. After learning about the sales operation mode of "Internet + E-commerce", he was ecstatic and prepared to build a sales website himself and sell his beef cattle to all places. In addition, he plans to build a beef freezer and buy a compressor, he said confidently: "This will broaden the market, but also meet the different needs of customers, to achieve economic diversification."

It is understood that Ke Changwu's Chang 'an Farm has a total investment of more than 4 million yuan at present, beef cattle industry accounts for 1 million yuan, and has built pheasant breeding area, southern Shaanxi white goat ecological breeding area, ostrich park. Two standardized cattle pens will be built, covering an area of 1104 square meters and planting grass of 1000 mu. The introduction of 100 Shanxi cattle, the annual output value of 1.2 million yuan, the annual profit of more than 400,000 yuan, but also can drive the local people to find employment more than 20 people, has truly become the local business rich "cattle."