Internet agricultural town takes root in Hainan Province

Original title: "Hainan charm" of Internet agricultural towns

At the village-level service center of Mei she Village, Shishan Town, Xiuying District, Haikou City, Hainan Province, information staff are showing local characteristic agricultural products to tourists through an online platform. Photo taken by Zhang Mao

The information is online and the product is offline. "Internet +" is entering into the lives of thousands of families, and has also penetrated into every corner of agricultural production and rural life. Internet + agriculture, is the simple information on the Internet, or the deep integration of the industry, the convenience of selling products with a click of the mouse, or the reorganization and promotion of the elements of the entire industry? The purpose of the construction of Internet agricultural towns in Hainan is to establish a "Internet + modern agriculture" operation system with the town as the center, with the town leading the village and the integration of villages and towns, which provides a practical example for the study of information leading the transformation and upgrading of modern agriculture.

In the continuous drizzle of early spring, Hong Yiqian, director of the Shicha Village Committee, led the villagers to fix the plants of Dendrobium nobile on the moss-covered volcanic rocks. "after a year, these more than 100 mu of Dendrobium will be picked, with an output value of about 100000 yuan per mu."

Shicha Village belongs to Shishan Town, Xiuying District, Haikou City, Hainan Province. The eight natural villages under its jurisdiction are all located in volcanic hilly areas with little land and thin soil. Traditionally, farmers can only grow black beans, sesame seeds and other crops, "poor because of the mountains." Last year, the volcanic wasteland close to the wild environment of Dendrobium and the natural selenium-rich wasteland attracted Hainan Dendrobium Health Industry Co., Ltd., Haikou City Urban and Rural Development Group Co., Ltd. to invest in the construction of Dendrobium nobile base here. "wasteland giving birth to gold" gives villagers hope for a well-off society.

"without the Internet agricultural town, how can we know so many enterprises?" Hong Yiqian said that after Shishan Town was incorporated into the construction of an Internet agricultural town last year, they not only connected with Dendrobium enterprises, but also developed volcanic caves and mountain paths to engage in tourism, inspired by e-commerce enterprises and tourism enterprises. it has been integrated into the "big plate" of volcanic characteristic tourism in Shishan town.

Since May 2015, Hainan has launched the construction of 10 Internet agricultural towns, including Shishan, Wenchang Huiwen and Chengmai Fushan, in Haikou. These towns have preliminarily explored their own development models according to local conditions, and are brewing the "Hainan flavor" beyond the coconut forest and blue sea.

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"Internet +" has vitality only when it is rooted in industry.

Hainan regards "Internet +" as an important opportunity to support scientific development and green rise, issued some opinions on speeding up the development of the Internet industry, and put forward the construction of a number of Internet agricultural towns. This idea is based on Hainan's practice of leading agricultural modernization with informatization.

According to Wang Xiaoqiao, deputy director of the Hainan Provincial Department of Agriculture, since 2012, Hainan Province has grasped a series of key work around agricultural e-commerce, agricultural big data service management platform, and agricultural Internet of things, so that information technology continues to infiltrate into the whole process of agricultural production, operation, management, and services. In 2015, the e-commerce sales of agricultural products in the province totaled 8.5 billion yuan, an increase of 25 percent over the same period last year, accounting for 9.5 percent of the added value of agriculture. The construction of Internet agricultural towns is considered to be an important carrier to promote agricultural informatization and put information technology through the whole process of agricultural structure adjustment and transformation.

"the Internet agricultural town is not a 'face-saving' project. Whether it is successful or not depends on whether it can promote agricultural efficiency and increase farmers' income." Wang Xiaoqiao said that Hainan clearly put forward the construction idea of relying on industry, promoting employment, increasing agricultural income, and benefiting the people.

The characteristics of Hainan agricultural industrial town are obvious. The volcanic series of agricultural products in Shishan Town of Haikou, the Buddha bead processing industry in Wenchang Huiwen Town, and the coffee industry in Chengmai Fushan Town are beginning to take shape, basically forming one town and one product. However, the development level of these industries needs to be improved.

In Huiwen Town, Wenchang City, the hometown of Buddha beads in China, there are 51 processing plants with a certain production scale and more than 700 family workshops. "there are many people know that 'Huiwen Buddha beads', but the product quality is uneven, the judgment of appearance is established, it is difficult to meet the requirements of online transactions." Zeng Xiaohong, sales director of Wenchang Quanbang Buddha bead craft factory, said.

Relying on the Internet, connecting consumer demand with characteristic products, deeply excavating and actively cultivating characteristic leading industries, the town has become the foothold for Hainan to promote "Internet + modern agriculture".

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Deep integration, special towns to add "new green"

In the top-level design, the construction of Internet agricultural towns is carried out around five major projects, that is, building a town-level comprehensive management platform, developing ten modern agricultural industrial parks, creating 100 characteristic agricultural brands, supporting thousands of large agricultural households, and cultivating ten thousand founders. Achieve four full coverage, namely, full coverage of optical fiber into villages and households, full coverage of production, operation and management, full coverage of rural financial services based on the confirmation of rural land transfer rights, and full coverage of new farmers' entrepreneurial and innovative actions.

In order to solve the problems of poor network foundation and serious shortage of talents in villages and towns, the government has adopted the approach promoted by the government as a whole: by means of government purchase of services, incentives and subsidies, to promote the entry of optical fiber into villages and households, and to provide policy support to college students returning home to start a business. free technology sharing, entrepreneurial guidance and other services. In the Internet platform construction, operation, the introduction of market-oriented team.

In the town-level operation center of Shishan town, the reporter clicks the touch screen to enter the integrated service platform. The five sub-platforms of industry, operation, service, management and entrepreneurship respectively include a number of applications. "the design concept of the platform is the interconnection of towns and villages and accurate service." Xu Zhenyu, the person in charge of Hainan Zhonghai net Farmer Technology Co., Ltd., clicked on the rural government affairs section. Under the application of poverty alleviation in rural areas, the town's families and production information of poor households had a clear view. "Village-level information officers are responsible for collecting relevant information and uploading it to the town-level platform. After big data's processing, what poor families want to sell and how many rooms they can provide will be able to link up with the needs of e-commerce, and accurate poverty alleviation will be targeted."

In the Industrial Internet Service Center of Huiwen Town, Wenchang, more than 400 square meters of two-story hall is divided into functional areas such as Buddha bead processing enterprise booth, tourism consulting area, "rural e-commerce one-stop service", e-commerce training, and so on. Since it opened on December 18 last year, 28 enterprises have settled in. In front of the counter at the express delivery point of China Post, staff member Xiao Huang told reporters that when merchants complete electronic transactions in the service center, they collect immediately. The express fee starts from 5 yuan in the province and 8 yuan outside the province, and it only takes two or three days to get to Beijing.

Although the Internet agricultural town has not been built for a long time, signs of deep integration have emerged.

The mode of production and marketing of agricultural products began to move forward to brand marketing and "futures" trading. Shishan black beans used to be sold in gunny bags, but they can only buy 7 or 8 yuan a catty. Now, through the planning and promotion of the e-commerce team and playing a unified brand, they can sell for 50 yuan a jin. Hong Yiqian pays more attention to "fixing production by sales." at the Hainan Farmers' Entrepreneurship and Innovation Conference in November last year, their Dendrobium candidum futures were set at 150000 jin in one minute. "We don't have to worry about growing it and not selling it."

The development mode of characteristic industry moves towards standardization and sharing. "Huiwen Fozhu is working on grade standards, and our standardization factory has been set up." Zeng Xiaohong said that the potential for industrial development after regulation will be better. Shishan Town has established an Internet Agricultural Industry Alliance, and leading enterprises, associations and cooperatives in the area use the Internet platform to integrate agricultural products and warehousing logistics resources and share information and resources.

The group effect of entrepreneurial innovation is prominent. Wang Liquan, an information officer at the village-level service center of Meishe Village in Shishan Town, is a college student returning home, giving full play to his professional expertise to provide villagers with services such as buying and selling, paying fees, and so on, with a monthly income of more than 3500 yuan. Wang Jie, the "returning founder" of Sanqing Village, Shishan Town, works as a WeChat business. take the villagers to develop leisure agriculture, with a monthly turnover of 150000 yuan. According to statistics, more than 30 enterprises in Shishan Town alone have participated in the Internet town, and more than 100 college students have returned home to start their own businesses.