Rural Informatization Construction promotes the Integration of Rural three Industries

Original title: promoting the Integration of three Industries with "Internet + Agriculture"

In this year's government work report, Premier Li Keqiang proposed to "promote e-commerce into rural areas." At a time when China's economy is facing downward pressure, the deep integration and development of modern Internet and traditional agriculture can effectively link various links from technology, production, processing and sales to logistics, technical services and other industries, and reconstruct the agricultural industrial chain. giving birth to a new development model of agriculture is an effective way to promote the integrated development of the primary, secondary and tertiary industries of agriculture.

"Internet + Agriculture" has the following four major characteristics: first, managing agriculture with Internet thinking can break the limitations of time and space, promote the direct docking of supply and demand of agricultural special products, and promote the combination of personalized production and intensive production in agriculture. Second, "Internet + Agriculture" can make full use of mobile Internet, big data, cloud computing, Internet of things and other new generation information technology, cross-border integration with agriculture, and effectively solve the problem of technical services in agricultural production. Farmers can purchase the agricultural materials and agricultural machinery they need through e-commerce, and get agricultural technical guidance such as pest control, fertilization and pesticide use, and farming scientifically. With the help of the Internet to form an information and technical service platform, precision production and intelligent production can be realized. Third, "Internet + Agriculture" can promote the integration, infiltration and cross-reorganization of the primary, secondary and tertiary industries in rural areas, realize integrated management, and promote the intensive development of rural economy. Fourth, "Internet + Agriculture" helps to trace the quality and safety of agricultural products, allowing consumers to understand the full chain information of the product before, during and after production by scanning the code.

"Internet +" has become an important force in promoting agricultural transformation and upgrading. The state should speed up the construction of rural informatization, let "Internet +" become a new driving force for rural development, and let more and more farmers benefit from the Internet.

To speed up the implementation of "Internet + Agriculture" and promote the integrated development of the primary, secondary and tertiary industries, we should start from the following three aspects:

First, speed up the construction of rural information infrastructure, implement the project of optical fiber entering villages and households, and build rural information service stations. Bring the supporting facilities of rural e-commerce into the overall planning of new rural construction, and give policy support to the construction of software and hardware facilities. At the same time, we should improve and improve the rural logistics distribution system, focus on strengthening the construction of agricultural product producing market and circulation system, actively develop agricultural product e-commerce, and improve the cold chain logistics distribution capability of fresh e-commerce.

The second is to promote the full integration of the Internet and agriculture. We will build a development pattern of "Internet + agriculture" with the participation and market-oriented operation of the government, leading agricultural enterprises, farmers' professional cooperatives and large farmers, so as to promote the integrated development of the primary, secondary and tertiary industries. We will cultivate the main body of the rural e-commerce market, further promote "e-commerce into rural areas", and promote "online goods to the countryside" and "agricultural products to cities". It is necessary to let more modern agricultural technology, means of production, and agricultural machinery and tools enter family farms and professional cooperatives, and let more brands of high-standard agricultural products go to the market and go abroad.

The third is to speed up the training of rural e-commerce talents. Governments at all levels and departments in charge of vocational education should carry out targeted training for leading agricultural enterprises, large farmers, and farmers' professional cooperative organizations. guide new professional farmers, family farmers, and cooperative members to become market subjects with Internet thinking and information technology.

(the author Li Shiqiang is a deputy to the National people's Congress and party branch secretary of Li Zhai Village, Fengying Township, Shenqiu County, Henan Province.)

(sorted out by our reporter Zhao Pengfei)