Liu Xiangguo: the boss of the enterprise has been doing "conscience tea" for 26 years.

Liu Xiangguo of Xinyang, Henan Province is an old educated youth. He has been in the countryside, raised pigs, worked as a cook, and worked as a coal worker. The rich life experience made him realize that it is not easy to make money. When he was ordered to take over the tea factory in the face of danger, he was determined to make good tea that the people could afford. He firmly adheres to the business philosophy of "integrity-based, benevolent and righteous business, being a man first, and then doing business". While driving local tea farmers to increase their income, Xinyang Maojian Tea tea is sold at home and abroad. It is quite appropriate to describe Liu Xiangguo, a tea man, with a couplet from Qiao's compound in Shanxi Province: "youdao in business is only thick, and there is nothing strange but true in the world." In November 2015, Liu Xiangguo was named on the list of good people in China.

"Huainan Tea, Guangzhou Upper", Guangzhou tribute Tea, is a tribute tea brand with a history of more than 1000 years. Today, Liu Xiangguo, a tea man in Huangchuan who made a name for himself in the tea industry because of his integrity, continues to write the story of Guangzhou famous tea. In Liu Xiangguo's tea career, he had the following "firsts": first, he introduced "Xinyang Maojian Tea" into more than 20 "time-honored brands", including Beijing, Tianjin, Shanghai, Shandong, and Hebei, and was the first to introduce Xinyang Maojian Tea into European and American markets such as Paris and New York. The first to develop and process jasmine Xinyang Maojian Tea tea. These shining firsts bear in mind Liu Xiangguo's hard work to enhance Xinyang Maojian Tea's popularity and market share.

1. Making high-quality tea "is a hard conscience."

In 1981, 35-year-old Liu Xiangguo, transferred from Pingdingshan to Lingji tea farm, successively served as mechanical and electrical repairman and captain of the machine assistant tea team. since then, he has formed an inextricable bond with tea. In 1990, in the case of a large number of unsalable tea in the tea farm, Liu Xiangguo was ordered to engage in tea sales in the face of danger. In order to solve the difficulties faced by the tea farm, he entered the market in Beijing with a single horse of tea on his back. under his unremitting efforts, he quickly opened up the markets in Beijing, Tianjin, Hebei and Shandong. In 1994, in order to meet the market demand, he established Huangchuan County Guangzhou famous tea refining processing plant.

Over the past 26 years, Liu Xiangguo has always adhered to the goal of "making conscience tea, making rest assured tea", insisting on quality first, striving for excellence, and making good tea for every consumer who likes to drink tea.

In order to make tea well, Liu Xiangguo personally guarded the purchase or processing of raw materials. "once, there was a problem with the quality of the tea sent by the tea farmers. I went to the three tea factories in Huangchuan, Guangshan and Xinxian overnight. Along the way, I gave technical guidance to the Shopping Mall tea factory. By the time I got home, it was more than two o'clock in the evening."

Liu Xiangguo teaches tea growers how to grow tea.

"only when high, medium and low-grade teas are made well can there be great development and great benefits, so that the taste of tea remains the same, but the price is much lower. By taking the civilian route, the company earns less, but the customers are happy and the tea farmers are rich. April and May used to be the golden period of tea production. Tea picking in many tea mountains after Grain Rain is basically coming to an end, and the tea farm in our cooperative has to work for another month to increase the income of tea farmers. it also allows people to drink high-quality and inexpensive tea. Liu Xiangguo said cheerfully about his business, "the price of tea should be accepted by the people." Costs should also be reduced by constantly improving traditional processes. " The weaknesses of the original tea production, such as low degree of automation and poor cleanliness of tea, seriously affected the output and quality. Liu Xiangguo studied hard and studied constantly, and finally developed a set of tea-making technology that saved labor and effort and reduced cost. it created a precedent for the mechanization of Xinyang Maojian Tea tea.

Although tea takes the "civilian" route, but the quality is "international". Guangzhou series of tea has experienced wind and rain, but has never fallen, even if the international repeatedly issued new pesticide residue limits standards, Europe and the United States harsh "green barrier" has never stopped it. All the tea processed by his enterprise, even a box of tea worth 60 yuan, has to go through 11 processes, each of which corresponds to strict monitoring equipment and means, and has corresponding quality grade requirements. to ensure that each batch of processed tea remains the same in terms of strip shape, taste, soup color, aroma and so on.

two。 Make popular tea "so that ordinary people can afford to drink it".

Over the years, many Xinyang Maojian Tea tea merchants have tried their best to make tea "high", but Liu Xiangguo has adhered to the civilian line of "small profits, quick turnover and long-term operation," producing a number of products with low prices, good quality, and suitable for public consumption, so that more people can afford to drink and buy good tea. As for how to identify the pros and cons of Xinyang Maojian Tea, Liu Xiangguo not only made tea knowledge into propaganda folds and distributed it to the broad masses of consumers free of charge, but also carried out free training courses to popularize tea knowledge to tea farmers and consumers. He is not only an "expert", but also, more importantly, to guide consumers to become "experts" in tea tasting.

Liu Xiangguo instructed tea farmers to pick tea in the tea garden.

"Liu Xiangguo never followed the trend of the market, always positioned his tea in the mass consumer market, and never changed his concept of making tea because the tea market was depressed and made little money, so that Xinyang Maojian Tea's traditional tea-making technology was well inherited, which led to the return of Xinyang Maojian Tea tea and brought Maojian Tea back to the mass market." Yu Guanting, vice president of the China International Tea Culture Research Association, said, "Liu Xiangguo is an honest man and has a wonderful hand in making tea. Be loyal and never forget your old friends. Making tea is of good quality, good quality and low price. A tea spirit, the courage to contribute, is worthy of 60 years of tea meritorious service. "

3. Do honesty tea "would rather pull a stick to beg, never cheat!"

Liu Xiangguo has a simple and simple belief in making tea: integrity-based, benevolent and righteous business, first to be a man, and then to do business. For decades, he not only provided two jin of tea to tea merchants, but also put an extra half a jin of tea in each case to make up for the fragile loss of tea in the process of transportation. for this reason, he lost more than 100,000 yuan a year. Liu Xiangguo said in an interview with reporters: "I do not agree with the practice of selling tens of thousands or even hundreds of thousands of yuan per jin of tea. I think it is deceptive and dishonest, and that is not good for the development of the entire tea market."

In 2002, a tea dealer of a time-honored brand in Jinan, Shandong Province, cooperated with Liu Xiangguo for the first time. At that time, Liu Xiangguo also had a try. Liu Xiangguo sent the tea in time according to the needs of the other party. At the end of the year, Jinan merchants still had four pieces of tea unsold. Liu Xiangguo took the initiative to return these four pieces of tea at the settlement and replace them with new tea before and after the Qingming Festival. The other party was embarrassed to speak, but he didn't expect Liu Xiangguo to be so active and straightforward. Later, this time-honored tea merchant forged a deep friendship with Liu Xiangguo. To this day, Liu Xiangguo's "Guangzhou" Xinyang Maojian Tea is still his main source of goods.

"I'd rather pull a stick and beg than cheat!" This is Liu Xiangguo's mantra. He believes that although times are changing, the tradition of customer supremacy cannot be changed. Only in this way can we have "repeat customers" and achieve benefits. Business will inevitably rise and fall, but Liu Xiangguo's Guangzhou tea is getting better and better. The tea market was in the doldrums last year, and other countries experienced lower tea prices and reduced profits. On the contrary, Liu Xiangguo's tea sales increased unabated and increased steadily.

For many years, Liu Xiangguo devoted himself to the cause of tea. He had been very hard and tired, and had little time to take care of his family. Speaking of this, this steel man once choked up. "in 2000, my 75-year-old mother suffered a stroke and was bedridden." as a son, I seldom waited on her side. Later, my third brother, who had been starting a business with me for many years, also died of a serious illness, and I had little time to take care of him. " "but my family understands and supports my work," he said. "they all know that only by working day and night can I make good tea and be worthy of people who spend money on tea. I think it's worth it."