The "Triple Jump" of Iron Peasant Zhang Honghai getting Rich

"The online market is really big. With a finger, food can be sold all over the country." Zhang Honghai, a farmer in Aimin Village, Nianfeng Township, Tieli City, plays with his mobile phone while playing his own "small nine nine."

"At first, my family often said that I was in my forties. I fiddled with my phone all day. Can I eat it?" A mention of some time ago family members do not understand, Zhang Honghai can not help but laugh,"Why can't eat, my Taobao online store and micro store, just opened more than a month to sell more than 6 tons of rice."

Level 1 jump: set up a factory

Speaking of Zhang Honghai, this area in Nianfeng Township can be famous. He is recognized as a rich person by everyone. He led more than 60 farmers to set up Xianshanshui Modern Agricultural Machinery Cooperative and produced his own organic rice brand "Yi Tie Jin Hai Grain".

Zhang Honghai began farming at the age of 19. In 2003, he set up a rice processing plant, extended the industrial chain, and put the profits of processing links into his own pockets.

To set up a factory, he needed to invest about 300,000 yuan. At that time, he had only more than 100,000 yuan in his hand. He found relatives and friends to gather more than 200,000 yuan. In the first year, during the rice processing season, he worked in the factory for four months and could process 60 tons of rice a day. Because there is no sales channel of its own, just waiting for customers to buy at home, processing a kilogram of rice will earn one or two cents. In the second year, I paid back the money I borrowed when I finished running the factory, and I still had a little surplus in hand.

In the third year, Zhang Honghai went out to find the market by himself. He usually pays attention to, such as chatting with customers to get some sporadic information, plus customer delivery location and so on, information accumulation more, go out there will have a direction. Soon established sales points in Zhengzhou, and later gradually opened up sales in Beijing, Hebei and other places, and now has established sales networks in 20 provinces and cities across the country.

At the beginning, the rice processed and sold was purchased scattered from farmers in the surrounding ten miles and eight townships, so the unified quality could not be guaranteed. Zhang Honghai thought that in order to unify quality, we must unify production standards, strictly control production processes, and set up cooperatives is a good way out.

Second jump: run cooperatives

In 2010, Zhang Honghai founded Xianshanshui Modern Agricultural Machinery Cooperative in Tieli City, with 15 farmers initially joining the cooperative. Soon, the advantages of the cooperative will be revealed. Scale operation, standardized production and group market exploration... The appeal and cohesion of the cooperative will become stronger and stronger. By 2015, the number of members has grown to more than 60 households and the intensive planting of paddy fields has reached more than 330 hectares.

At the beginning of its establishment, the cooperative aimed at organic rice and developed for five years. By last year, organic rice had grown to 66 hectares. Organic rice planting requirements are high, but the added value is also very high, Zhang Honghai calculated an account, last year the cooperative 66 hectares of organic rice, 4500 kilograms of organic rice per hectare, the yield is 1/3 less than ordinary rice, but the price per kilogram of organic rice is 4 yuan more than ordinary rice,"our price is very low in the market, mainly because the brand recognition is not high, we earn less." Even at this price, the overall benefit is nearly double that of ordinary rice." The members of the cooperative, like Zhang Honghai, have tasted the sweetness of organic rice and are more motivated."This year, another 30 hectares will be added." It turns out that planting organic rice not only has high operation standards, but also needs to stop using pesticides and fertilizers on cultivated land for several years. After detecting that the residues of pesticides and fertilizers in the soil are reduced to meet the corresponding standards, they can be used for planting organic rice.

Triple jump: "Internet + organic agriculture"

Organic rice has been planted. If you want to sell well, you can't just follow the old road of traditional sales. How can you open up a bigger market? At the critical moment, the helping hand of relevant departments of Tieli City stretched out again.

"Last year, the city organized us to study in other places, which opened our eyes and opened up a larger sales market with the help of the Internet." Tieban Commercial Office helped Zhang Honghai find an e-commerce service company, undertake online marketing business,"Jinhai Grain Brand Market Store" micro-store, Taobao online store online together, orders from scratch, repeat customers are also more and more. Some consumers said when communicating with Zhang Honghai that rice was eating well, but they didn't see the planting and processing process, so they were a little worried. Zhang Honghai immediately contacted an e-commerce operation enterprise to implement real-time Internet of Things monitoring of organic rice production, so that consumers can monitor every detail of production all day long even thousands of miles away.

Do real-time Internet of Things monitoring, invest 170,000 yuan, Not a small amount of money, But Zhang Honghai said, This money spent value,"This year still have to buy some large-scale agricultural machinery, Has prepared 2 million, According to the policy the country can match 3 million, 5 million agricultural machinery will not take long to be shipped to the cooperative, To that is even more powerful."

Looking at the spring ploughing production, Zhang Honghai is still not slow every day, the reporter asked only to know, spring ploughing preparation as early as before the Spring Festival on the whole, waiting for the arrival of farming time, immediately start it.