MySheen

After she discovered the business opportunity of mushroom,

Published: 2024-11-22 Author: mysheen
Last Updated: 2024/11/22, After she discovered the business opportunity of mushroom,

Liu Ai: today, we students in a group of two have a basket to pick this mushroom together. Which basket picks more and more beautiful, nothing without clay wins.

She is Liu Ai, and she is going to hold a mushroom picking competition here today.

Liu Ai: the students who won the top three have three mysterious gifts worth 180 yuan each.

Classmate: wow!

Liu Ai: now you pair up first, two in a team, two in a team.

The game is timed for 15 minutes to see who picks more in 15 minutes. The top three will receive a mysterious gift from Liu Ai, and the people invited to participate in the picking competition are all students invited by Liu Ai through the local women's federation, and they can take away the picked mushrooms whether they win or lose.

Liu Ai: go ahead, open the door for 15 minutes, don't worry, be safe.

Liu Ai's mushroom workshop usually does not allow outsiders to enter without disinfection, because this batch of mushroom material is about to be eliminated, so these students are allowed to enter directly without any disinfection measures.

Interviewer: how much is this?

Student: many, many, one basket, this is the second basket)

Interviewer: is this the second basket?

Student: mm-hmm.

Reporter: have you ever picked mushrooms before?

Student: no, I haven't.

Interviewer: but I think you pick it quite quickly.

Fifteen minutes will soon be here, and the mushrooms on the ground floor have been picked out.

Interviewer: where are your team members? why are you alone?

Student: opposite.

Interviewer: you two picked it separately.

Worker: assemble, quit. It's stopped. it's time.

After the competition, Liu Ai asked everyone to weigh their mushrooms in groups. In the end, six students from the three groups won.

Classmate: it was fun. I also learned something about how to pick mushrooms. I felt enriched myself.

Classmate: it feels very good.

Classmate: I am very happy to be able to eat the mushrooms picked by myself.

Why did Liu Ai find these students to participate in the activities? It all has something to do with the mysterious gift to be sent soon.

Liu Ai: open it for everyone to see what it is.

Classmate: wow! What's this? It's so dark, is it chocolate?

The winning students were both surprised and lost when they saw the prize.

Reporter: are you satisfied with this (prize)?

Classmate: not satisfied.

Interviewer: why are you not satisfied?

Classmate: what is this? if you are busy for a long time, it will be a pot of broken earth.

Classmate: I really don't know what this is. Why did you give me this?

Classmate: there is nothing good about this kind of soil.

These are the mushroom planting boxes in Liu Ai factory, which are equipped with double spore mushroom culture medium. After the students take these boxes home, they will soon grow Pleurotus ostreatus. Liu Ai holds activities like this that invite students from many schools in the city through the Municipal Women's Federation once or twice a month. This has a lot to do with Liu Ai's success in starting a business. it took her three years to build an enterprise with annual sales of more than 50 million yuan.

Wu Chuansong, manager of the cannery: she occupies a leading position in the same industry (Pleurotus ostreatus), in mushroom farming.

Vice President Gao Maolin: in a very short time, many enterprises in Europe and the United States, including domestic enterprises, have traveled a long way over the past few decades, it should be said that the speed of development and the quality of development are relatively excellent.

Why did Liu Ai give these boxes to primary and middle school students? How did she build an enterprise with annual sales of more than 50 million yuan in three years?

Liu Ai was born in Beijing and went to Hong Kong with his family at the age of 10. He joined a financial company in Hong Kong in 2000 with an annual salary of more than 2 million yuan. In 2009, she studied for an MBA at Fudan University in Shanghai. After graduation, during a trip abroad, Liu Ai discovered the business opportunity of Pleurotus ostreatus.

Liu Ai: when traveling in Europe and the United States, I found that there are a lot of mushrooms on the table. When I went back to China, I found that there were no mushrooms to eat. I did an online search and found that our country has the largest planting area and the largest number of exporting countries.

At that time, Liu Ai further investigated and found that Europe and the United States are factory production of twin mushrooms, while domestic factory production of twin mushrooms is still very few.

This kind of mushroom is called Pleurotus ostreatus. Industrial cultivation of Pleurotus ostreatus can not only standardize the product quality, but also can be produced all the year round. Moreover, the domestic market potential of Pleurotus ostreatus is great.

Vice President Gao Maolin: at present, the production of Pleurotus ostreatus, modern factories in China, compared with the production of other varieties, the number of enterprises produced, including market share, are relatively low. However, judging from the diet of Europe and the United States for decades, ordinary people like it very much. From the perspective of Chinese eating habits and cooking habits, I believe it will exceed the development speed of other edible fungi.

After discovering the business opportunity, Liu Ai began to investigate all over the country, and finally she found that Linyi City in Shandong Province is rich in wheat straw and chicken manure resources.

Liu Ai: the main ingredients of this double spore mushroom are wheat straw and chicken manure. Therefore, this can solve the problem of environmental protection, and fully reflect the circular economy.

In addition to being rich in raw materials, Liu Ai also found that there are many food enterprises doing export processing in Linyi City. In this way, mushrooms are easy to sell when they are produced. In early 2013, Liu Ai gave up her job in Hong Kong and invested more than 30 million yuan with all her savings and funds raised from others to set up the 283-acre double-spore mushroom factory in Linyi City, Shandong Province.

At first, Liu Ai did not know anything about technology, but she was optimistic about the prospect of industrial cultivation of Pleurotus ostreatus. She hired two technicians to help her manage the workshop.

Liu Ai: at that time, I thought that if I hired someone, I could manage it. I thought it was easy. (no) it was just a vegetable.

Liu Ai originally wanted to get the company back on track and then return to live in Hong Kong. But she didn't expect that something went wrong in the first year of operation of the company.

Worker Ma Junjie: this place is going to collapse, or something, that's what happened, it just made people panic.

Worker Zhang Xuemei: I haven't been paid for two months. I must be in a hurry. There are children at home who go to school and are in a hurry to use the money.

Liu Ai: they came to ask me, ah, when the boss will pay the salary. I always ask this question. I said rest assured that I would solve it for everyone before the end of the year. In fact, I was very excited when I said this. It is really impossible to mortgage property loans to the company's employees to pay labor (wages).

 
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