Rice transformed into handicrafts is sold for 30 yuan a bottle.

Original title: how can a handful of rice be sold for 30 yuan?

Developing Creative Agriculture to help Farmers get Rich in Xinyi City, Jiangsu Province

Workers are bottling (photo source: urban Morning Post)

On March 25, Huang Jian, a farmer in Xinyi, Jiangsu Province, sent his more than 100 cases of colorful bottled cars of agricultural products to Thailand. Huang Jian said that the colorful bottles are filled with ordinary rice, mung beans, soybeans and other agricultural products, so sold, the price will be different.

He said bluntly: "rely on a good idea, soil to get dregs of rice, still sell a lot of money."

It is common for farmers to cultivate land and sell grain. However, Huang Jian sold grain in a new way, and ordinary agricultural products turned into selling handicrafts one by one.

In the workshop of the processing plant, du Xuehua, a farmer nearly 50 years old, grabbed handfuls of rice, sorghum, corn and mung beans, packed them in proportion into a glass bottle, and then added white oil for embalming and sealed them. These are the colorful bottles of creative agricultural products that are popular among young people in the city today. The author sees that not only ordinary grains such as rice, but also chili peppers, small tomatoes, carrots, pumpkins and other vegetables common in rural areas are cut into different bottles by workers. The natural and colorful color is pleasing to the eye.

"A handful of rice is worthless, and neither is a glass bottle. However, if you combine them, the price will increase more than 10 times, and it will be sold to 30 yuan. Because it is not only a unique home decoration, but also has a beautiful meaning, symbolizing a full harvest and wishes for colorful life. " Huang Jian said that in order to meet the different needs of customers, but also customized five-pointed stars, high heels, iron towers and other bottled shapes. These have now become the decoration of restaurants, hotels and families in big cities. "it's all orders. It's too late to do it. With this creative agricultural product, the annual sales income of processing plants exceeds 60 million yuan, and exports account for 80%, which are sold to more than 20 countries and regions. "

"creativity + agriculture" is now mentioned a lot in various places. How to make farmers really find the "golden key" to start a business and get rich is fastidious. The author observed that in Xinyi, like Huang Jian, many farmers use local materials, close to the local rural characteristics, keep a close eye on the needs of urban people, and do innovative articles in detail. Although such creative agricultural products are simple, they will naturally hit the market because they are approachable and innovative.

Kui Chenggong is a farmer in Fuzhuang Village, Gangtou Town. When the reporter visited the door, he saw that the three cars parked in the courtyard were particularly conspicuous. Success hehe smiled: "these are my own cars." I can be regarded as a 'cash cow' for a loser who is despised by others. "

Those who are treated as waste firewood are a large number of paulownia trees growing in front and behind the houses in the countryside. Paulownia wood is light and soft, is not suitable for furniture, can not sell the price, and is often burned as firewood. He successfully found that many people in the city had cervical and lumbar spondylosis, and it was not of much use to take medicine, so he used paulownia wood to make pillows and waist cushions for auxiliary treatment. In this attempt, the success really succeeded. A small piece of paulownia wood, which can only be used as firewood, can be sold for more than 30 yuan on the Internet after being carefully polished by the machine.

When business boomed, he was successful again: he branded poems and pictures on wooden pillows, and planned to add Chinese herbal medicine to create paulownia pillows to make products more competitive by launching different themes. "you see, there is a constant beep of two computers in my office, all ordered by Taobao. There are an average of hundreds of online orders every day, and online sales exceed one million yuan a year. "

Xinyi greening plant is a vivid example of creativity getting rich. There is a tradition of greening plants in many places in Jiangsu. But in recent years, the competition in the greening market is fierce, not to mention making money, sometimes it is a problem whether we can sell it or not. However, Xinyi seedlings have become popular all the way in recent years.

On March 20, the author came to Xin'an Street Bonsai Culture E-commerce Park, 800 mu of the market is booming, large and small logistics vehicles flow endlessly. Wang Yong, a farmer in his 30s, told us that these are all sent to big cities. "the ones that sell well are the creative small potted plants of our farmers in Xinyi."

"Don't underestimate these little things now. The profit margin is much higher than the big ones." Wang Yong found one of the most common black pine seedlings in the area. The price of black pine seedlings on the market is only 50 cents a piece. The black pine seedlings, which are 20 or 30 centimeters high, are wound with iron wire, pruned and broken, but become a simple bonsai shape in a few minutes. "Don't take it lightly. The price of this black pine seedling has risen from 50 cents to 20 yuan. City people, especially white-collar workers, like it very much, and this kind of small potted plant is very popular on the Internet! "

"it's nothing!" Standing by, farmer Zhang Xinzhen pointed to the grass and money grass in the yard. "look at these grasses, they are the most common. You can buy a lot of them for 5 yuan." I put them together and put them in a basin. In an office building in Shanghai, they can be sold for hundreds of yuan each. " Ordinary office and home potted plants, farmers use local materials, the technology is not as complex as large bonsai, most farmers can easily learn to complete. In the cultural e-commerce park alone, there are now hundreds of creative small potted plants.

For farmers like Zhang Xinzhen, the economic terms "creative agriculture" and "supply side" are too difficult. However, Xinyi farmers are market-oriented and strive to provide products that customers like according to local conditions, which in essence coincides with agricultural development and really tastes sweetness. The author learned that creative potted plants have led to an industrial scale of 300 million yuan in Xinyi, attracting nearly 10,000 ordinary farmers to work on their doorstep. (man Dongguang)