"Party branch + e-commerce + farmers" the people of Renshou Orchard Village in Sichuan Province can get rich.

Zhang Meichun, a villager from Group 5 of Guoyuan Village, Baofei Town, Renshou County, rushed home excitedly on March 28th. As soon as he received the phone call, daughter-in-law received another order online, asking him to hurry home to pack some cases of blood oranges. If you move the market to the Internet, you will sell fruit and change your ideas. Introduce the Internet into the countryside, do business at home, and take orders online, which is a real benefit to every family.

The picture shows Wang Jiaxing (first from left) teaching fruit farmers the picking points of online marketing.

Walking into today's orchard village, it is difficult to see the situation of picking fruit and hawking in the past. Instead, many villagers are sitting at home, a computer or a mobile phone, selling fruit online.

"the second kill on the Internet is so fierce that it sells so much in an hour, which is equivalent to the fruit I used to sell in a week." Speaking of the hot scene of selling oranges online during the Spring Festival, Wang Jiaxing, director of the orchard village and a big fruit grower, still has endless memories. During the Spring Festival, oranges in Orchard Village kill 12756 oranges a day, selling more than 60, 000 jin of oranges, which is too busy for the villagers. Fruit testing, code boxes, sticking orders, loading, the village has become an e-commerce mall.

"in the past, vendors came to collect fruit and had to lower the price. He said that a lot of money per jin was a lot of money per jin, and the fruit could not sell at a good price at all. With this network, selling fruit is simply too refreshing. We can sell all the fruit without stepping out of the door, and the price is still satisfactory. " Wang Jiaxing said.

Wang Jiaxing was the first person in the village to come into contact with the Internet and carry out online sales. Since Wang Jiaxing was elected as the village director of Orchard Village, he has been thinking about how to make villagers rely on industry to get rich. After round after round of industrial structure adjustment, fruit cultivation in Orchard Village has gradually achieved variety improvement, and fruit output is getting higher and higher year by year.

In order to broaden the sales channels, the Orchard Village has set up a fruit association to solve the problems of planting, management and sales of fruit farmers. After Wang Jiaxing, the village director, became the president of the association, every year he had to find ways to trust relations, find acquaintances, and contact foreign merchants to buy fruit in the village.

Good planting is the foundation, and selling well is the key. A large number of fruits can not be sold, helplessly watching the fresh oranges rot in the ground, not only the masses are distressed, but also the cadres of the two village committees are even more worried. By chance, Wang Jiaxing came into contact with online sales and tasted the benefits of e-commerce. Wang Jiaxing told Wang Xiangjiu, secretary of the village party branch, about his harvest. After consultation, the two men went through numerous discussions by the village committee. In order to expand sales channels, the village party branch, with the help of the town government, introduced Renshou's e-commerce platform to settle in Orchard Village. Combined with giving full play to the role of party members, the village party branch explored and created a "party branch + e-commerce + peasant household" development model, giving full play to the vanguard and leading role of party organizations, and party members took the lead in demonstration. Relying on the Internet platform to let the agricultural products of Orchard Village go to all parts of the country.

The small station also opened up an e-commerce platform for Orchard Village, registered professional trademarks, unified exquisite packaging, and made use of the network platform to promote. In a very short time, it started the fruit brand of Orchard Village and set off a rush to buy Taroko Blood Orange in Orchard Village.

In order to help fruit farmers master the knowledge of e-commerce, the party branch of Orchard Village strikes while the iron is hot, gives full play to the role of party members, and carries out "help and help" activities among party members, who help other fruit farmers sell on e-commerce platforms to help fruit farmers impart e-commerce knowledge. The Internet installation project has been promoted and popularized throughout the village, and the villagers who have tasted the benefits strongly welcome the Internet. in just a few months, the Internet occupancy rate in the village has reached more than 80%.

Online teaching, online communication, online training, online sales, online shopping. Now the orchard village has entered the digital era.