Seize the wealth left in the countryside

Zhang Yanhui, general manager of a travel agency in Hainan, found business opportunities for five-legged pigs in a dish. The five-legged pig not only has a strange name, but also has a special shape. Five-legged pig was once a small number of free-range farm households, making no money, and it is rare to see it in the market. Zhang Yanhui's idea of raising five-legged pigs is not favored at all. How did Zhang Yanhui change the five-legged pig market situation and achieve annual sales of more than 10 million yuan?

To the south of Wuzhishan in Hainan Province, there is a kind of pig with a strange name and a special shape, which is called five-legged pig. On January 27, 2016, with curiosity about five-legged pigs, a group of tourists came to Zhang Yanhui's farm.

Zhang Yanhui: have we seen this kind of five-legged pig before?

Tourist: no, I haven't seen it up close.

Zhang Yanhui: you haven't seen it, have you?

Tourist: I saw it on TV.

Zhang Yanhui: you've seen it on TV, haven't you?

Tourist: today is a close look.

Zhang Yanhui: yes, this one is about that little pig. the time is about two months, about ten to twenty jin.

Five-legged pig because of its large appetite, every time it is seen, it is eating, slender mouth close to the ground, looking from a distance, as if there are five feet, hence the name five-legged pig. There is also another saying, because the five-legged pig has a big belly and sometimes almost touches the ground, it is thought of as the fifth foot. In addition to the physical characteristics, the food of the five-legged pig is also unique to Hainan.

Zhang Yanhui: we planted a lot of this kind of oak grass by the roadside, including a lot of jackfruit and that papaya below just now. This is what we usually grow. After planting, we all feed this five-legged pig. It is because this five-legged pig is very wild, it does not move in it now, but after we go in, it may run away everywhere. We can guess, which of these things does five-legged pig like best?

Jackfruit and Issa, the special fruits of Hainan, and the cores of plantain trees, which are used by local people as cooking ingredients, are all food for five-legged pigs, which even tourists like to eat.

Tourist: you don't have to feed pigs, just feed people. It's delicious.

Tourist: I think I like jackfruit. I think he can also like jackfruit.

Tourist: most pigs like to eat grass.

Tourist: there is a sweet taste, this pig naturally likes to eat this grass.

Tourists: bananas (plantains), jackfruit, weeds (oak grass).

Interviewer: do you like to eat?

Tourist: they all love to eat.

Zhang Yanhui: because when this pig is caught, it is not easy to catch, and it is also very afraid of people, but these things are its favorite foods. Well, for a while, it's like this, all of us.

Tourist: to seduce it?

Zhang Yanhui: well, yes, to seduce it.

Five-legged pigs are wild and difficult to get close to. They are kept in the mountains and run fast. In order to let tourists take a close look at the five-legged pig, Zhang Yanhui prepared the food that the five-legged pig likes to attract the attention of the five-legged pig.

Zhang Yanhui: the game is on. Take the ingredients we just selected. Start now, start now!

With the tourists entering the park, the five-legged pig, which was originally walking on the hillside, first dodged, and then ran close. Even if the food was in hand, the five-legged pig was still very vigilant. Feeding the pig became holding the food and chasing the pig, which compared with everyone's imagination. But the gluttonous pig is too far behind.

Tourist: I feel that pigs have always given us the impression that they are very bulky, but I did not expect that the pigs raised here are so clever, I really did not expect them.

Everyone decided to give up running and wait for the five-legged pig to drop its guard. The children also learned to bark like a pig and came to say hello to the pig.

The five-legged pig gradually became familiar with the tourists, and after some efforts, everyone finally touched the five-legged pig and took a group photo with the little pig.

Zhang Yanhui: very brave, like Hua Mulan.

Tourist: I touched one.

Reporter: did you touch it? Did you take a picture?

Tourist: he took a picture.

Tourist: this pig has too much exercise.

Tourist: it's too hard to catch. We're all sweaty.

Tourist: a bit like leopard, cheetah, leopard.

In 2016, Zhang Yanhui's breeding factory produced nearly 6000 five-legged pigs a year, with a turnover of more than 10 million. As a specialty of Hainan, five-legged pig is more and more known by tourists and consumers. However, just five years ago, the five-legged pig was almost forgotten in Hainan and was rarely seen in the market, so that everyone only knew its name and did not see its pig. So how did Zhang Yanhui discover the business opportunity of five-legged pig and create tens of millions of wealth?

In 2004, Zhang Yanhui graduated from Hainan University majoring in tourism management. In 2005, Zhang Yanhui went to work as a salesman in a travel agency. three years later, he has become the general manager of the tourism section of the group company.

In 2009, Zhang Yanhui, an executive of a tourism company, noticed that the five-legged pig dishes in the scenic spot, although the price was slightly higher, were very popular. 98 yuan per serving of white-cut five-legged pig, do not add any seasoning, only need to be cooked in clear water, authentic. The roast five-legged pig with 30 yuan each is full of praise from tourists.

Tourist: very young.

Tourist: this is not greasy, very cool (mouth), very tender, very cool (mouth), really OK. It's not greasy. It's fine.

Tourist: it's delicious. It smells good.

Zhang Yanhui: there are a lot of tourists and some of my own friends. Sometimes I invite them to visit here. They also have a special recognition of this pork.

The dish is very popular, but it is very troublesome to purchase the raw materials of this dish. Can not find a long-term supplier, every time the procurement staff to go to the village to buy from the villagers.

Zhang Yanhui: I have to send special personnel to the village every day to buy and buy. In this case, there are two risks. First, I want to increase the cost of my personnel, and the second, I am not sure, sometimes I may not be able to collect it. In the middle of this process, we found that this pig does not have a stable channel for purchase and sale.

Zhang Yanhui went around the market in Haikou, large and small, and no one sold Hainan five-legged pigs. When he went to the Li village to learn more, he found that although the villagers thought that the pork with five feet was delicious, it took 12 months to grow to about 100 jin, and the cost of food was more than 800 yuan. the price was low, there was no money, and not many people were willing to buy it. Over time, the villagers only raised a few five-legged pigs to eat at home, not as a way to make money.

Villager Ji Qing: if you used to raise it, it would be about two or three a year. I can't make any money.