Post-80s boys raise chickens and start a business, selling 160000 chickens online in a month?

The editor today introduces an online talent who has sold more than 160000 chickens on the Internet in a month. let's see how he combines chicken farming with online sales.

Born in 1982, he Wei, like other people of his age, likes to hang on QQ, soak forums, browse Weibo and play Wechat. Tired of the immutable corporate life, despite the opposition of his family, he quit a secure job and returned to Linxiang to start a business-making use of the local excellent geographical environment to raise ecological native chickens.

However, instead of using traditional marketing methods, he uses popular online platforms such as QQ group, Weibo and Wechat to promote. Today, his ecological breeding base has a stock of 12000 native chickens, and its annual sales last year reached 4 million yuan. On April 5, the reporter visited the "post-80s" young man with a different entrepreneurial story.

Graduated from a heavy university, resigned and went home to start a business.

"my sales on the optical network have exceeded 160000 a month, and this year's sales are expected to approach 10 million yuan." He WeChat told the reporter with a full heart.

He Wei, a native of Linxiang, graduated from Hunan normal University majoring in Economics and Management in 2004. Today, he is a "native boss" who runs an ecological farm business.

Every night, he Wei begins to sort out the orders he received during the day. Get up early the next morning, prepare to kill chickens according to the order, and then wrap it in aseptic vacuum cold packaging, waiting for the delivery company to come to the door. If all goes well, it will be delivered to the public in 10 hours at the earliest.

Five years ago, he was a corporate employee. "after graduation, I worked in an enterprise in Changsha for nearly ten years." He Wei is very proud of his first job. At that time, he used his salary to buy an apartment in Changsha.

But I don't like this job, which works overtime from nine to five every day. After the Spring Festival in 2011, he Wei quit his stable job, returned to his hometown of Linxiang, and decided to start his own business. "Why not do a good job?" He Wei's father did not understand that his son quit his stable job and returned to Linxiang. But no matter how much you persuade, anyone who is bent on starting a business won't listen.

40% of the locals like to eat "native products".

He Wei, who was born in Dongfeng Village, Baiyangtian Town, once took his girlfriend back to his hometown to visit relatives, and the old people in the village entertained them with food they were reluctant to eat.

"Old people kill native chickens and ducks, fried eggs and stewed pork, all of which are impossible to eat in the city of Changsha. I thought to myself, why should I leave if there is such a good thing in the countryside?" He Wei had an idea and thought that by using the three-dimensional farming method advocated by the state to go home to develop the economy under the forest, he could not only develop the low-yield barren mountains in his hometown, but also return to his hometown, promote local employment, and reunite the "popularity" and "wealth" of his hometown.

He Wei, who was born to study marketing, immediately began market research. he accidentally found that many locals in Yueyang advocate eating native products, especially native chickens and eggs, but these people do not know where to buy authentic local products. "this is a business opportunity." He Wei moved the business of selling farm chickens. He found that the natural scenery of Dayun Mountain in his hometown is not only gorgeous, but local farmers also have a fine tradition of farming: without pesticides or chemical fertilizers, the ecological environment is well protected, and the crops, fruits and vegetables grown are tastier and more nutritious than the crops at the foot of the mountain. Looking around, there are no industrial enterprises and projects within a radius of 30 kilometers, and this environment is very suitable for the ecological stocking of "reassuring native chickens".

Citizens choose chicken to raise online customized chicken model is popular.

As a post-80s generation, he Wei, like his peers, likes to hang up QQ, bubble forums and browse Weibo. With the popularity of Wechat, he is madly infatuated with playing Wechat. Determined to start a business by selling local chickens, he wants to promote it in the way he is most familiar with. "I am an expert on Taobao, and I played Taobao very frequently in those days." He Wei told reporters that his marketing method is to "directly send pictures of local chickens on the farm" to let potential customers identify themselves, without particularly deliberate promotion.

Later, he Wei found that the promotion of Wechat was better than Taobao, so he gradually "switched to" Wechat. "Wechat can be marketed one-to-one, making it convenient for customers to communicate with me and place orders."

However, with more and more "imitation chickens" fed with feed and grain on the market, the industry is also facing a test of integrity. In order to make these online consumers feel at ease, he also set up a base website and combined with 24-hour surveillance video and QR code traceability system, so that consumers can scan their mobile phones to directly understand the actual production scene of the base and the whole process of breeding.

Through online marketing and word of mouth among customers, Ho Wei's business is getting bigger and bigger, and local chickens are beginning to fall short of demand. He began to extensively mobilize the local people, mainly based on the cooperative base model, attracting surrounding farmers to participate in, unified technical guidance and management, unified acquisition and sales, and bigger and stronger groups.

Today, the base stocking area created by he Wei in his hometown covers an area of more than 1000 mu, the chicken house covers an area of nearly 1500 square meters, and the number of native chickens is 12000. He also set up sales teams in Changsha and other places, made products into major communities to face consumers directly, fixed consumer groups in the way of chain sales points, and created his own unique native chicken brand "Yunshang".

"this year, I want to promote customized farming so that the public can choose me to raise chickens." He Wei said that through the collocation of dietitians, raising native chickens with different ingredients to provide the public with different effects of native chickens, this can provide consumers with a more accurate health care model from online, and achieve the "local business" to the extreme.