Citrus meat is not waste to extract high-priced enzymes.

Original title: absolutely! Waste citrus meat becomes "gold"

Our report on waste of citrus meat draws attention to the art of making Xinhui tangerine peel. Chen Baizhong, the non-legacy inheritor of Xinhui tangerine peel, has a good plan.

Chen Baizhong, inheritor of provincial intangible culture.

Every year, tens of thousands of tons of Xinhui citrus meat is thrown away, which is not only wasteful but also causes environmental pollution. When Xinhui mandarin went on the market last year, Guangzhou Daily reported the current situation of Xinhui citrus meat, which attracted the attention of Xinhui tangerine peel industry and agricultural research circles. Turning citrus meat into treasure arouses people's interest, and Xinbaotang is one of them. The development of citrus meat by-products such as high value-added enzyme drinks and efficient composting is expected to increase the annual output value by 7 billion yuan, and Xinhui citrus meat is expected to turn from waste in the past into a product as precious as gold.

High value-added products such as extracting enzymes from citrus meat finally began to move from theory to practice, promoted by Chen Baizhong, chairman of Guangdong Xin Baotang Biotechnology Co., Ltd., and provincial inheritor of Guangdong intangible cultural heritage "Xinhui tangerine peel production skills". More than 100 years have passed since the great-grandfather founded the "Xinbaotang" store. Although it has gone through several twists and turns, the four generations of Chen Bozhong's family have persisted in their dream of carrying forward the Xinhui tangerine peel with their love for the Xinhui tangerine peel.

The first generation:

Great-grandfather founded "New Baotang"

Fall in the storm

Xinhui people have a complex for Xinhui tangerine peel: use it, love it, and protect it. Chen Bozhong's family, whose ancestors lived in Xinhui, is no exception.

Chen's great-grandfather, Chen Jiyao, was born in Daze, Xinhui, in 1863. Like other families, Chen Jiyao also grew Xinhui oranges. Later, Chen Jiyao moved with his family to Siya Township, which is closer to the city. Since growing up, he has been growing Xinhui oranges and doing peel business. "when my great-grandfather was young, during the harvest season of Xinhui oranges, he often carried a burden and sent his own citrus fruits and purchased citrus fruits, or peels, to Huicheng to sell." Chen Bozhong said, "through his own planting and groping, his great-grandfather invented a way to store tangerine peel without moth or mildew, and it can be stored for decades or even a hundred years without infestation. There are some tangerine peels from 1929. Our family still keeps them."

In the management of citrus fruits and tangerine peels year after year, Chen Jiyao had savings in his hands and planned to set up a shop in Huicheng to do business. By coincidence, in 1908, Chen Jiyao took out his savings for many years and finally bought a second-hand shop at the Yulan Street Market in Xinhui City at that time. He opened a shop that runs Xinhui mandarin and Xinhui tangerine peel, and named it "Xinbaotang." Under the careful management of Chen Jiyao, Xin Baotang is becoming more and more famous.

However, unfortunately, in the early 1930s, a major typhoon raided Xinhui, and the strong wind swept through not only the countryside, but also the city, and many low-lying houses were flooded and collapsed. Chen Jiyao's new treasure hall was also flooded with water, which was a mess. "the first floor of the store was all soaked. Fortunately, the attic where tangerine peels were stored was not blistered, leaving some tangerine peels behind." Chen Baizhong said, "it was the first time that Xinbaotang succeeded, but it failed again."

The second generation:

Grandma revives the new treasure hall.

Be sentenced in the storm

After the Xinbaotang store in Huicheng was closed, Chen Jiyao transported the preserved tangerine peel back to the countryside for safe safekeeping. He told his son to keep the tangerine peel well, to remember the sign "Xinbaotang" and hope to hang it again one day.

"but my grandfather is not the business type. He only focuses on growing Xinhui oranges. He is very good at growing fruits." Chen Baizhong said, "however, my grandmother is a very good businessman."

Chen Baizhong said that in the 1940s and 1950s, Grandma took her tangerine peel to Guangzhou to sell it and bought gold from Guangzhou, as well as other supplies needed by newcomers. "she is the first person in our family to sell tangerine peel to Guangzhou." He said, "he is also the first person to bring the name of Xinbaotang to Guangzhou."

Chen Baizhong's grandmother made money by operating tangerine peels in Guangzhou. In her hometown, she did not allow her family to farm, but hired people to farm. "it was also because our family hired people to farm and do business, and my grandmother was sentenced for the crime of speculation." Chen Baizhong said, "Xinbaotang has gone through splendor and then declined."

The third generation:

Borrow 300000 yuan

Father revives the signboard of Xinbaotang

During the big collective period, Chen Bozhong's father Chen Huilin, like others, became a member of the collective enterprise after graduating from high school. "at first, he worked as a broom in a collective enterprise in the village, as well as buying and selling products." Chen Bozhong said, "later, the policy changed, and he remembered the dream of his grandfather and father, and also started the tangerine peel business."

Around 1986, when collective enterprises implemented restructuring contracts, Chen Huilin, who had a complex of "getting 'Xinbaotang' into practice, borrowed more than 300,000 yuan and set up the wholesale department of tangerine peel in Xinbaotang."

"having experienced several big ups and downs, my father was very pragmatic in doing business. He didn't want to take risks and didn't want any more big ups and downs in his business." Chen Bozhong said, "it is precisely this kind of pragmatic management of my father that has laid the foundation for the development of Xinbaotang today."

The fourth generation:

Build the whole industry chain

He passed on the family legacy

In 2004, Chen Baizhong, who worked for Unicom for five years after graduating from university, resolutely resigned with the dream of "passing on the family business" and began to learn to manage the tangerine peel from his father Chen Huilin, and was determined to carry forward the name "Xinbaotang" of his ancestors.

"the development of Xinbaotang should be stable, there should also be innovation and transformation, and the development of Xinhui tangerine peel industry is the same, and it should not stay on the traditional model." Chen Baizhong said that with the edification of modern business, he was more "ambitious", but when he was young and vigorous, he lost more than 300,000 yuan in his first year in the industry, which seriously hurt his morale. Fortunately, his parents did not blame him. But, as always, he encouraged and supported his son to go on. "in 2004, I lost money in my first year of working as a wholesale tangerine peel, and it hit me a lot. Later, I thought calmly. In 2007, I decided to set up a company and be a brand. "

In 2008, Chen Baizhong formally established Xinbaotang tangerine peel Co., Ltd., registered "Xinbaotang" as its own brand, opened a specialty store, and became the first specialty enterprise in Xinhui to implement brand chain management model.

At the same time, Chen Baizhong began to cooperate with universities and scientific research institutes to provide scientific support for the development of Xinhui tangerine peel through modern science and technology. "for hundreds of years, Xinhui tangerine peel has been promoting the efficacy of medicine, but no one has studied why it is good." He said, "the purpose of our cooperation with university scientific research institutions is to find out the active ingredients of Xinhui tangerine peel through scientific research, and to tell everyone with scientific basis that Xinhui tangerine peel has medicinal and dietary value."

And these scientific research also provide an opportunity for Xinbaotang to develop products related to Xinhui tangerine peel: in order to meet the needs of the market, Xinbaotang innovated in the traditional flavor, successfully developed tangerine peel gift series, tangerine peel tea series, tangerine peel wine series, tangerine peel ready-to-eat series, tangerine peel cool fruit series and other products. From a single product to a diversified product, and then to a series of products, gradually formed a product line with Xinbaotang characteristics, and deeply loved by consumers, has been widely recognized.

Invest hundreds of millions of yuan to extract enzymes from citrus meat