Giving up high salary to raise pigs online can make you rich.

Original title: the college student who quit the white-collar job as a swineherd made a fortune.

Li Penglong is in his family's farm.

Recently, in our family farm in Chaihe Town, Panshi City, the reporter saw a tall, simple and honest boy with a shy smile from time to time. Through the conversation, I learned that his name is Li Penglong, 28, is the person in charge of the farm. After careful examination, we know that he is not only an out-and-out college student, but also a well-known local entrepreneurial expert.

Give up a well-paid job and go back home to start a pig business.

In 2008, Li Penglong was admitted to the automobile testing and maintenance major of Changchun Vocational and Technical School with excellent results. After graduating from university, he successfully entered the first Automobile Factory in Changchun with a monthly salary of more than 7000 yuan. For a recent graduate, this is a job that many people envy. However, Li Penglong is not satisfied with this stable and comfortable state of life, and his bold character makes him burst out of his own idea of starting his own business.

In July 2011, Li Penglong heard that the state had issued a policy to encourage college students to return home to start a business. considering the suitable climatic conditions and rich resources in his hometown, he resolutely quit his high-paying white-collar job and decided to go back to his hometown to make his own way.

Li Penglong's father has been engaged in pig farming for many years, but the traditional farming model and backward business philosophy restrict the scale of pig farming. After various investigations, Li Penglong decided to expand the breeding site and adopt the pollution-free pig breeding model of "free-range breeding + captivity" to produce "green" pork.

Consult materials, invite animal husbandry experts to inspect and demonstrate on the spot, raise funds, and personally participate in the construction. Under the hard work of Li Penglong, a breeding base covering an area of 19000 square meters was officially put into use. At the beginning of his business, he raised 20 sows on an experimental basis, feeding them carefully and taking good care of them. However, due to lack of technology and lack of experience, the mortality rate of piglets is extremely high, and sometimes sows die because of dystocia, which brings him an economic loss of more than 200,000 yuan. Through this, he realized the importance of technology. Li Penglong went to neighboring villages and towns to learn pig-raising techniques, invited experts to go to farms for technical guidance, used the network to consult documents, and learned breeding experience from local farmers, such as pig breeding methods, feed matching skills, and disease prevention measures. Through study, he soon mastered the mature pig breeding technology.

In 2013, Li Penglong's pig came out of the pen, and the villagers around him praised his pork for its ruddy color, smoothness and delicacy. For a while, his pig supply fell short of demand, and his sales revenue reached 200000 yuan, and he was more confident.

Make use of network to promote

Build a modern business model

With his successful experience, Li Penglong became more and more daring. He improved the hardware facilities of the breeding base, increased capital investment in health care and epidemic prevention, and introduced excellent breeding pig breeds from other places. Now, his breeding base has been on the right track, and the number of sows has grown from 20 to 100. the stock has reached more than 700. it can produce about 2000 pigs a year, and the annual sales income has reached nearly 4 million yuan.

He who does not advance loses ground. Although Li Penglong's aquaculture career has been successful, he has never stopped moving forward. In order to adapt to the development pace of the Internet era, he used the website and Wechat and other online media to release his own breeding information, rapidly expand his popularity, promote a successful breeding model, and let more farmers around understand and join.

Through communication with other farmers, Li Penglong found that there are widespread problems of lack of technology, market information and concepts. "if a cooperative is set up to attract surrounding villagers to achieve large-scale farming through the model of unified pig breeding supply, unified technical services, unified disease prevention and epidemic prevention, unified feed procurement and unified pig sales, it can reduce costs and enhance the ability to resist risks." Li Penglong should make use of the advantage of local resources, continue to expand the scale of breeding farms, establish breeding sub-farms, and create a modern business model of "company + base + farmers". Through the establishment of large-scale professional cooperatives, create brands, drive more farmers and farmers around to form large-scale farming, to achieve common prosperity. (W reporter Zhang Xue, correspondent Wang Hewen / photo)