Build germ rice whole industry chain Northeast Boy "Nuggets" Paddy Field

Help the transformation from traditional agriculture to eco-organic agriculture, so that urban people can not only eat freshly ground rice, but also increase farmers' income and establish a benign agricultural ecological chain. This is the entrepreneurial project of Li Yu, a 31-year-old northeast man. "conscience of Heaven and Earth" is not only the name of his entrepreneurial project, but also an ideal state of the whole agricultural industry chain in his mind.

Li Yu, a 31-year-old graduate from Hebei University of Technology, came into contact with some jobs related to agriculture after graduation and found problems such as poor anti-risk ability of farmers, excessive spraying of chemical pesticides, and loss of nutrition in rice processing. On the one hand, farmers have only a meagre income after a year of hard work, on the other hand, the quality of rice sold in the market is uneven, and people have a strong demand for high-quality green rice. The existence of the contradiction between supply and demand, let Li Yu find the space to start a business, he initiated the establishment of Tiandi conscience Agricultural Technology (Tianjin) Co., Ltd., the company has been stationed in the high-tech zone durian coffee mass creation space.

"We have reached cooperation with South Korean enterprises in the field of rice processing to introduce a series of advanced processing machines such as small rice grinders, build a new type of urban rice processing plant, and launch 'freshly ground germ rice' products every month. the monthly newly milled Wuchang and other northeast new rice will be sold directly to Beijing and Tianjin." Li Yu said that in addition to improving the rice processing process, they also made efforts on planting. "We have launched a rice planting cooperative, in which farmers buy shares in the land, grow rice under the standard management of the cooperative, and buy it at a price 10% higher than the market, and make a secondary distribution at the end of the year according to the company's operating income." Li Yu told reporters that during the second distribution last year, the dividend per mu of land reached 500 yuan to 800 yuan. "at present, we have set up two rice planting bases in Wuchang and Yanbian, of which the Wuchang base has nearly 10,000 mu, and the Yanbian base has a wider scope, joining more than 100 rural cooperatives."

For Li Yu, the process of starting a business is not smooth. "in August 2012, the day after I left the northeast base, there was a heavy rain. when I rushed back to the base, I saw that a large area of rice fell in the field, only a month before the bumper harvest in September, and the yield of a large area of land was reduced or lost. I cried at that time. I deeply realized that it was not easy for farmers, and I really realized that we should establish a healthy agricultural industry chain that shared risks with farmers."

Li Yu expects the sales of "conscience of Heaven and Earth" to exceed 100 million yuan this year. "the agricultural kingdom in my mind is not only rice, but will be expanded to more categories in the future."