Dai Xiangyang, a gold-collar farmer on the Internet, sells tea online to help farmers get rich

In the online world, Dai Xiangyang shows himself and his hometown incisively and vividly. With a fiery sincerity, he not only planted the seeds of wealth for Changxi villagers in infinite space, but also won a piece of sky for himself.

Take root in the network

When the reporter interviewed Dai Xiangyang, he mentioned the Internet in his first sentence. He said that Ms. Lu, who runs a tea shop in Guangfeng County, ordered 50 jin of special tea through the Internet, which has just been sent from the county postal consignment center. In Changxi Village, Fuchun Town, there are more than 3000 jin of famous and high-quality tea every year, which he sells to all parts of the country in this way.

Changxi Village, adjacent to Jingdezhen, gets its name from the long history of the stream. Due to its remote location and inconvenient transportation, more than 600 farmers in Changxi still live by traditional farming.

In 2000, Dai Xiangyang, who was about to enter the threshold of "standing", walked out of the mountain with the ideal of seeking knowledge and development, and went south to Guangdong alone, taking a part-time job while learning computer skills. From "Nanpiao" to "Beijing drifters", after several years of "crawling", Dai Xiangyang, who worked in Beijing in 2004, finally ushered in a good space for development.

"living alone in a foreign country is a foreigner." In the busy work, colleagues' praise of Wuyuan scenery and products, and a shopping on the Internet all made Dai Xiangyang a "wandering heart" and felt the invisible call of his hometown. In 2005, Dai Xiangyang resolutely returned to Changxi and bought the first computer in the village. At that time, before broadband was installed in Changxi Village, Dai Xiangyang used the phone to dial up the Internet, the hourly fee was as high as 4.5 yuan, and the Internet fee alone was 200 yuan a month. Regardless of his wife's complaints, Dai Xiangyang devoted himself to the Internet and set up the website of Changxi Village. Every day, he continued to study on the Internet while using pictures and words to promote Changxi's specialties and scenery.

Changxi Village is covered by undulating mountains and ancient trees, and abounds in high-quality alpine organic tea above 800 meters above sea level. At the end of 2005, less than a year after returning to his hometown, Dai Xiangyang began to have the idea of selling tea online.

"honest management, quality words" and "if you are not satisfied, return the goods". This is Dai Xiangyang's commitment to customers in online promotion and promotion of hometown Gaoshan tea. On April 5, 2006, Mr. Zhou of Suzhou saw the tea promotion information released by Dai Xiangyang on the Internet and put 3 jin of tea into Dai Xiangyang's account according to the price tag of "Wuyuan Xianzhi" last year. Unexpectedly, the tea market was good that year, and the price of tea was about 40 yuan per jin.

"I would rather suffer a loss than break my promise to others." The next day, Dai Xiangyang rushed to the county seat and sent 3 jin of "Wuyuan Xianzhi" to Mr. Zhou by express. Dai Xiangyang lost 140 yuan in selling tea online for the first time, but won a good reputation. Mr. Zhou of Suzhou then traveled to Changxi and was deeply moved when he asked about the tea market. His relatives and friends all remitted money to Dai Xiangyang to buy tea, which became his regular customer.

One spread ten, ten spread a hundred. Today, Dai Xiangyang has established a stable customer base not only in Suzhou, but also in Nanchang, Shanghai, Shenzhen, Beijing and other places.

prosperity for all

Although living in a long stream in the mountains, Dai Xiangyang saw the dawn on the Internet recommendation, and the villagers also tasted the sweetness with Dai Xiangyang.

Mr. Hu of Nanchang Railway Bureau began to establish business contact with Dai Xiangyang online in 2006. He urgently needs 50 jin of "Wuyuan Xianzhi" at a time, while Dai Xiangyang has only more than 20 jin of Xianzhi in Changxi. Dai Xiangyang rushed to the county tea market to buy some, although the appearance is the same, the price is also cheaper than 100 yuan, but there is a big gap between soup color and flavor. Dai Xiangyang did not buy a fake to give to the customer, but truthfully told the other party that Mr. Hu was very moved not only to order dozens of jin or even more than 100 jin of famous and quality tea in advance every year, but also to travel to Changxi to watch tea farmers pick and make tea.

During the Spring Festival this year, although the new tea has not yet been put on the market, many customers have called for advice, remitted the deposit early and ordered it from Dai Xiangyang online. They all said that Dai Xiangyang drank his tea happily and bought it at ease. With the increasing demand for the Internet, Dai Xiangyang buys the villagers' tea, so that the villagers can sell the tea out of the mountains without leaving their homes, and they will have a good income.

In November 2008, the Changxi village committee changed, and Dai Xiangyang was elected director of the village committee with a high vote. From the "net worm" to the director of the village committee, Dai Xiangyang sang the "variation."

"I dare not forget my responsibility as a party member. I will use online information to bring hope to the villagers and drive more people to increase their income and become rich." In his inaugural speech, he also made it clear that he would set up a separate account to deposit his salary and donate all his salary to the public welfare undertakings in the village as needed.

Dai Xiangyang put his promise into action, uniting a group of people of the village committee, taking advantage of the opportunity of the new rural construction to completely transform the face of Changxi Village, successively built 13 garbage pools in the village, equipped 15 garbage bins, hired 2 sanitation cleaners, and established a long-term cleaning mechanism in Changxi Village to ensure the cleanliness and hygiene of the village. At the same time, houses built randomly along the stream were demolished, and poisoned fish and electric fish in the stream were strictly prohibited, which greatly changed the appearance of the village.

Changxi has rolling mountains and picturesque seasons. Especially in late autumn, Hongfeng Ancient Road is magnificent.

With the arrival of batch after batch of tourists, Dai Xiangyang and some qualified villagers set up a "farm music". Today, Changxi Village has developed 30 rural hotels with more than 280 beds, all of which publish information on the Internet. Unified prices, unified registration and unified accommodation arrangements are implemented in the village. The villagers got real benefits from it and tried every means to reward Dai Xiangyang, all of which were declined by him. Dai Xiangyang often said to the villagers: "when everyone receives the guests well, it is the greatest support for themselves!" Dai Xiangyang set up a "Xiangyang Photography House" at home, leaving all 40 beds to his wife and sister-in-law, while he was busy with the promotion and development of Changxi Village.

Declaration of good faith

"Dear tea friends: I am Dai Xiangyang, a tea farmer from Wuyuan, the most beautiful village in China. The tea I sell is alpine organic tea picked from more than 800 meters above sea level. Completely handmade, does not involve the profits of middlemen, affordable prices are the characteristics of our farm tea! " Dai Xiangyang has set up blogs on many websites, such as Xinhuanet, Baidu, NetEase, Sina, and the 21st century, and issued his own declaration of integrity.

In June 2009, Alibaba released the integrity report of the Chinese market in the first quarter of 2009, taking Dai Xiangyang's online sales of green tea as a model of integrity. "honesty has become one of the necessary qualities for successful online merchants. More and more members, relying on their own concept of honest management, have achieved success. For example, Dai Xiangyang, Changxi Green Tea Company in Wuyuan, Jiangxi Province, insists on winning quality and operating in good faith, raising the sales volume of tea, which used to be less than 100 jin a year, to thousands of jin a year now. Because of the concept of honest management, Changxi Green Tea Company has become an online brand of Wuyuan tourism farm music. " Now, as long as you search for Wuyuan Green Tea or Dai Xiangyang on Baidu, you can find a lot of reports and information about him.

In the late autumn of 2010, Dai Xiangyang made full use of his energy on the Internet, with a steady stream of tourists from Shanghai, Jiangsu, Wuhan and Zhejiang to Changxi to see the red leaves, with a peak of more than 4000 people. In order to arrange the guests who book rooms online, he starts to answer the phone at 6 o'clock in the morning, arranges lunch at noon, volunteer tour guides in the afternoon, and allocates beds in the evening. When he meets the peak of tourists, he has to go to the road to guide, arrange floor berths at the farmhouse, and even book rooms for tourists in nearby towns or counties. Dai Xiangyang said that tourists came all the way to him and Changxi, so tourists should not have worries after traveling.