"e-commerce + logistics" Nasuo citronella comes out of Guangxi
Recently, in the sorting workshop of the Nasuo spice factory, six or seven workers sat next to stacks of citronella to wash and cut citronella, which will be packed and shipped to Beijing, weighing 5000 kilograms. People are very curious about how citronella comes out of Guangxi.
When I met Uncle Wei, a farmer in Nasuo, he was selecting seedlings in the sorting workshop. He told the reporter that his family had been growing citronella for three years, expanding from two mu at the beginning to 10 mu now. Citronella was acquired by the Nasuo spice factory. Last year, the net income of planting citronella was 30,000 yuan, and now he plans to continue to expand.
Citronella is edible, medicinal, and can be used to make essential oils. There are 2000 mu of citronella in the current citronella planting base of the spice factory. According to this trend, it will soon reach 10, 000 mu. But no matter how good it is, it is impossible not to sell it, but the Internet can help us do it. " Chen Manchang, owner of the Nasuo spice factory, said. In March this year, Chen Manchang and his startup team first came into contact with e-commerce. In March, the Management Committee of the Municipal High-tech Zone jointly launched a training program for e-commerce entrepreneurship training camps in the city, pointing out the way for aspiring young people like Chen Mantang.
After returning to Nasuo, Chen Manchang and his entrepreneurial team began to work on e-commerce. So far, the factory has spent tens of thousands of yuan on Alibaba's promotion, purchased related computer equipment, and the broadband has reached 100 trillion. In recent years, Nasuo citronella has been actively recommended by governments at all levels in our city. After its promotion on Alibaba this year, it has also become famous in Guangxi, with explosive growth in customers throughout Beijing, Shanghai, Guangzhou and other cities. From then on, Nasuo citronella walked out of Guangxi and went to the whole country. Pointing to the job advertisement on the workshop wall, Chen said that workers are now working overtime day and night to pack citronella and distribute it to customers, and plans to recruit another 50 citronella sorters.
How to deliver citronella to customers accurately, quickly and intact without increasing logistics costs?
In recent years, the rapid development of logistics industry in villages and towns has made citronella get on the express train. "the express delivery in the town is really cheap." Chen Manchang gave an analogy. In the past, for rural areas, it would cost at least 30 yuan to send a sweet potato to Beijing in villages and towns, but now with developed logistics, only one yuan is enough. In addition, in the past, if farmers wanted to ship goods from villages and towns to other places, they had to transfer goods through Nanning, but now express companies can pick up the goods directly and deliver them to Beijing within 3 days.
The reporter learned from the branches of Yuantong, Shentong, Zhongtong and Shunfeng in Fangchenggang that the above logistics enterprises have opened their business to Nasuo and have transceiver outlets in Nasuo town.
In the near future, the sorting machines purchased by the factory will be gradually put in place, and then the planting area of citronella will be expanded. Nasuo spice factory currently has its own warehouse and industrial processing park. It is reported that this year, Guangxi Academy of Forestry Sciences and our city signed a strategic cooperation agreement, including the construction of spice base as an implementation project. Feeling that businessmen from all over Guangxi are beginning to seize the citronella market, Chen Mantang believes that we should firmly seize this opportunity, occupy the advantage as soon as possible, and establish our own brand. At present, the spice factory is gradually being built into an enterprise integrating planting, processing, warehousing and logistics. Next, we will continue to improve the supporting facilities of the industrial park, focusing on deep processing and improving the added value of products. The operation of e-commerce and the development of logistics have made citronella fly to the whole country.
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