E-commerce Village-- the Entrepreneurship Story of Hantang Village, Wuli Town

Hantang Village, which is located in Wuli Town, Lingshan County, is a remote mountain village more than 10 kilometers away from the market town. In this ordinary village with 1050 families, there are as many as 230 online shops. With the help of the Internet, the seedlings planted by the villagers flew over thousands of mountains and rivers and reached Lebanon, Japan, Malaysia and other countries. Today, Hantang Village has become a nationally famous "e-commerce village", and the villagers' entrepreneurial stories have also attracted the attention of the famous Hollywood director Christie Libby, leading a team to shoot documentaries.

Crawling and fighting, post-80s generation have the courage to "eat crabs"

"A loquat seedling sells for 6 yuan, and sometimes tens of thousands of loquat seedlings can be sold at a time. If one can earn 1 yuan, excluding labor and other costs, there will be at least 10,000 yuan in income." Walking into Hantang Village, Qin Wanfeng, a big fruit seedling grower, calculated an account for the reporter. Right next to the road into the village, Qin Wanfeng is talking business with Liu Qionglu, a buyer from Zhang Huang Town, Pubei County. Four villagers are moving 2000 loquat seedlings to the side of the road, waiting for large trucks to ship.

"the increasingly developed network has brought a broader market for fruit seedlings in Hantang Village." Liang Chuanchong, director of the Hantang Village Committee, said. With the help of the Internet, some fruit seedling buyers directly place orders online; some search for information about fruit seedling planting in Hantang Village from the Internet. Also because of the Internet, the villagers of Hantang Village bid farewell to the hard days of carrying saplings to the market town.

"Golden seedlings" can be planted in the fields, which is something that never occurred to the villagers of Hantang Village. Recalling the course of sales of fruit seedlings on Taobao, Huang Zhongwen of the post-80s generation gave a concise answer with the word "crawling and rolling". As early as 2008, Huang Zhongwen has embarked on the road of online sales on Taobao. "A tile house of 5 square meters, a computer and a printer." Huang Dingzhong, the village branch secretary of Hantang Village, described Huang Zhongwen's situation when he first started doing online marketing. Although Hantang Village has more than 200 kinds of flower and fruit saplings, such as litchi, longan, mango and loquat, the flower and fruit saplings sold online by Huang Zhongwen were not recognized by buyers at first. Buyers are worried that their favorite flower and fruit saplings will die on the express delivery road because of packaging, transportation and other problems. Therefore, Huang Zhongwen's online shop can only sell a few saplings a day.

After continuous experiments, Huang Zhongwen decided to improve the packaging method and install cameras in nurseries, packaging rooms, and offices to broadcast the whole process of selection, packaging, and transportation of saplings to buyers in real time through online stores. Because of the live effect of webcasting, and services such as customers who find that they are not satisfied with the seedlings, Huang Zhongwen's business of selling seedlings online quickly soared from a few trees a day to hundreds a day.

Driven by example, the villagers "touch the net" one after another.

Seeing Huang Zhongwen's success, Liang Yuanfu, a villager in Hantang Village who used fruit seedlings as firewood, made the decision of "no longer going out to work and planting flowers and fruit seedlings at home." Driven by Huang Zhongwen and under the technical guidance of the relevant departments of the county and town, Liang Yuanfu's family built a new house in just a few years.

Following in the footsteps of Huang Zhongwen, young people in Hantang village make use of local agricultural product resources to do Taobao Alibaba online store, use the network platform to sell fruit seedlings, Baidu promotion, join the integrity pass, Taobao through train, and so on. At present, there are 230 Taobao shops in Hantang Village, more than 50 Alibaba, more than 60 Jinquan net, and more than 25 promoted by Baidu. Farmers' seedlings are in short supply, the price is also higher than before, and young people have also created considerable wealth.

Move your fingers, click the mouse, two hours in the morning, post-90s Huang Hongping will complete the new 4 single network business. The farthest buyer is from Shaoxing, Zhejiang. "in a year, January to May is the peak season, which usually receives 15 transactions a day." While skillfully operating the computer, the young man introduced the planting of fruit seedlings in his home to the reporter. At present, Huang Hongping's family has a Taobao shop and an Alibaba shop. The 100,000 square meters of fruit seedling planting bases in Qinzhou and Lingshan are the "goods supply factories." The editing and release of the content of the online store, the shooting of pictures of fruit seedlings, the management of the online store, taking goods, packaging, shipping …... All these were done by Huang Hongping alone. Speaking of the hardships, Huang Hongping said with a smile, "as long as you work hard."

With the help of the Internet, small villages start a new life.

"to cultivate fruit seedlings and open an online store actually requires a lot of technology, as well as relevant licenses, such as" forest seed management license "," forest seed production license "and so on." Liang Chuanchong said, "Last year, in response to the needs of the villagers, the village committee invited teachers from Nanning Vocational and Technical School to give lessons to more than 100 farmers in the village. in the end, 50 people passed the smooth exam and got the qualification certificate."

Cement roads instead of dirt roads, houses instead of tile houses, cars instead of motorcycles, trucks instead of tractors. "in the past, people here were relatively poor, but now e-commerce has brought about a gradual change in the village." Liang Chuanchong said, "at present, there are only nine poor households in the village, which is already a great thing for our village." With the help of the Internet, the planting area of fruit seedlings in Hantang Village is getting larger and larger, with more than 800,000 square meters and more than 200 varieties of fruit seedlings. Last year, the network sales of the whole village reached 160 million yuan.

Leaving Hantang Village, it is noon, when the children of Hantang Village Primary School are out of school. Looking at the sunny smiling faces of the children and the green fields of fruit seedlings, Huang Dingzhong sighed, "the villagers of Hantang Village will continue to write legends with sweat."