Go back home to grow tea, start a business, lead the masses to get rich.
The picture shows Jin Fu'an picking tea in a high mountain.
From giving up hunting to distributing tea, and even choosing to return home to start a business, set up a professional tea cooperative, lead tea farmers to become rich in the form of companies and farmers, to develop and grow into a major tea producer in the county, now, Jin Fu'an is thinking about how to seek a qualitative breakthrough in the tea brand. A few days ago, accompanied by cadres of Nixi Town, the reporter went to Zhu Village for an interview.
On the way to the tea base, cars were circling around the mountain road. Jin Fu'an introduced the situation to us by the way. Zhu Village and its surrounding areas have always been tea-producing places. After the Nixi tea market has gradually shrunk, local tea farmers have to go to the nearest Guan-Hong Kong tea mushroom market to sell it, travelling dozens of miles back and forth. Many scattered tea leaves from tea farmers were collected by door-to-door tea traders at the base price, and other tea leaves were mixed together, affecting the reputation of Nixi tea.
Jin Fu-an started hunting in this mountain, and then began to go out to work. I worked in the tea distribution business during the working period. After understanding the current situation of tea planting and management in his hometown, Jin Fu'an chose to return home to grow tea, lead tea farmers to become rich and revitalize the Nixi tea brand.
"A lot of things don't know how difficult it is until they're really done." The first problem encountered in growing tea is the capital investment and manual technology in the construction of tea garden. Jinfu'an, which does not have enough funds and rich experience in growing tea, chose the mode of company + farmers, surrounding farmers growing tea and company acquisition. In order to ensure that the quality of tea keeps up, in 2012, Jin Fu'an took the lead in establishing a professional cooperative for green tea farmers in Fu'an, Dongzhi County. 8000 jin of tea was produced in that year, and more than 20, 000 jin of tea was produced by 2015. 20, 000 jin of dry tea has been produced this year, and Jinfu'an 's tea output is expected to exceed 30, 000 jin if it were not for the influence of the late spring cold.
At the foot of a mountain, Jin Fu'an parked his car and led us to climb the mountain. "this is Jiangxi. The locals call it hoe Chong, more than 500 meters above sea level." After the rain, the air on the mountain is very fresh, because it is deep in the mountain, no one comes to the activity except the tea picker, let alone the way up the mountain. Stepping on stones in the stream, holding twigs and thick fallen leaves, it took us two hours to get to the top of the mountain, and then we came to a depression, about 10 mu of tea trees. Jin Fu-an said that he didn't find it until last year because of the impression he made when he was hunting. There are a total of 300 mu of mountains around here, with flaky distribution of tea, which adds up to 100 mu of tea garden.
The pure wild tea trees that grow naturally in the old forest in the mountains about 500 meters above sea level are mostly more than 200 years old. Without artificial fertilization and pesticide spraying, tea trees grow on organic materials such as deciduous soil, and tea absorbs the aroma of surrounding flowers and trees. "the taste is sweeter and the aroma is pleasant. The hundreds of jin picked last year were all snapped up by customers in Hefei and Anqing." Kim Fu-an told reporters.
At six o'clock in the afternoon, after going down the Tea Mountain, we came to Jincheng Fumin Tea Co., Ltd., Jinfu'an. The sun sets, but here is a busy, from the surrounding people are still waiting in line to sell fresh leaves, while the production workshop machines are constantly running, workers are busy nervously. Two customers from Qianshan are visiting the tea workshop. Cheng Wanjun is a regular customer of Jin Fu'an. On his recommendation this year, Cheng Junlai of Miaoshan Tea Co., Ltd., Qianshan County, which sells 600000 jin of tea a year, also came to inspect and discuss cooperation matters. "this is my first visit. The quality of the tea here is good, and we are ready to cooperate for a long time." After negotiation between the two sides, Cheng Jun came to the scene to place an order for 2800 jin and asked to pull it away overnight.
With an annual output of more than 20,000 jin of tea, due to the failure to keep up with the brand marketing, Jinfu'an 's tea is basically wholesale, and the profit margin is in the hands of others. "at present, the 300 mu of deep mountain wild tea that has been discovered, coupled with the successful introduction of Anji white tea, has been listed one after another, which will be the breakthrough of the company's next brand marketing." Before leaving, Kim Fu-an took advantage of the night to talk to reporters about future development, thinking more and more clearly.
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