Luo Rong: the "shopkeeper" of e-commerce in Shen Gao Village

Luo Rong, a university student village official in Shengao Village, Shengao Town, Taizhou City, Jiangsu Province. In everyone's opinion, she is a person who likes to toss around. As long as it is related to entrepreneurship, she is interested in it. As long as it can drive the people around her to act, she participates in it.

Seize the opportunity to test the tide of e-commerce

In 2013, Luo Rong participated in the closed training of College Student Village Official Entrepreneurship College organized by Taizhou Municipal Party Committee Organization Department. After listening to Taobao university lecturer Wang Xiaojian's wonderful lecture, Luo Rong as a new mother, he sprouted the idea of opening a mother and infant clothing online store, October 11 Taobao shop officially launched, Luo Rong from senior Taobao buyers converted into Taobao sellers, when the "shopkeeper."

At first, due to large capital investment, small style, serious pressure on goods, coupled with small network visits, only two or three single businesses a month, in view of this situation, she began to consider how to choose competitive, small investment products. Therefore, with the help of relatives working in new Zealand international trading company advantages, switched to infant milk powder purchasing, after nearly two years of struggle, she won more and more customers with the price advantage of first-hand source and authentic quality assurance, business is getting better and better, now her customer source "old with new" proportion reached 75%.

Dig deep into resources and open up sales market

Taobao shop is successful, but Luo Rong is not satisfied with this, because the Taobao sales products have nothing to do with Shen Gao village agriculture. Luo Rong associates with the Green Garden Vegetable Planting Professional Cooperative in Shen Gao Village. The greenhouse vegetable area reaches more than 300 mu. The fruits and vegetables produced every year are basically collected by vegetable dealers, or sold in vegetable markets and supermarkets, but not connected with the Internet.

In 2015, a large number of watermelons of the cooperative were listed. As the "classic 8424" in watermelon, it has been very popular in the market. However, due to the blocked sales, it can only be limited to the wholesale of melon dealers, resulting in the situation that middlemen profit and melon farmers have meager income. After discovering this situation, Luo Rong posted the watermelon production situation of Green Garden Vegetable Planting Cooperative to the Internet in real time. In June of the same year alone, she used the Internet to help the cooperative sell more than 10,000 catties of "8424" watermelon worth 150,000 yuan, solving the sales problem of melon farmers and improving the added value of agricultural products. While she surprised the cooperative growers, she also made them feel the charm of online sales and enhanced the confidence of the common people to participate in the e-commerce of agricultural products.

Selling agricultural products on the Internet is not an easy thing. After selling watermelon for a month, Luo Rong's skin is almost as dark as melon farmers. And the process of selling watermelon is not smooth sailing, in the delivery process, because watermelon is very fresh, a bump watermelon is easy to burst open, in order not to affect the credibility of customers, she will personally bear these down, and will sell watermelon online insist down. She said that it is a happy thing to discuss physical sales and online market with melon farmers on the ridge. It can help cooperatives sell agricultural and sideline products through the Internet, and it is also a matter of personal value.

Model leads to mass entrepreneurship

Luo Rong is the pioneer of entrepreneurship, but she did not leave behind her colleagues, but actively encouraged the university student village officials around her to join the tide of e-commerce entrepreneurship with small investment and quick results.

Qiu Ting, a college student village official in Shuangxing Village, also opened a shop selling agricultural and sideline products on Taobao under the influence of Luo Rong, helping farmers in Shengao Village sell more than 800 crabs and more than 6,000 grass eggs in 2015. Shen Lingling of Fengzhuang Village and Chen Ting of Wanzhong Village also followed Luo Rong to actively publish the information of green agricultural and sideline products of Shen Gao Village on the Internet. They said that they not only learned e-commerce knowledge, exercised themselves, but also publicized Shen Gao Village.

Some villagers of Shen Gao Village also took a ride on the Internet under the drive of Luo Rong. Under the influence of Luo Rong, Chen Yongjun, a greenhouse vegetable grower, used QQ and WeChat to learn to publish strawberry, tomato and other melon and fruit information online, sell his own strawberry sauce and tomato sauce, and attract network guests to experience picking in the greenhouse. Sun Fei, a family farmer of Han nationality, has newly established Weixin Official Accounts, made QR codes, timely released farm information on the Internet, sold ecological fish rice online, and obtained good profits. At present, Xinshengyuan Egg Factory, Santai Pickles Factory, Heheng Egg Professional Cooperative and other enterprises in Shengao Agricultural Park have also started network sales.

Luo Rong is thinking about joining forces with the university student village officials of Shen Gao Village to start a business together, so that more agricultural products can catch the ride of Internet + and create their own e-commerce brand.

Yan Guizhu