The post-80s generation joined hands to sell unsalable red dates all over the country.

With the help of e-commerce platforms such as Wechat and Taobao

"there are a large number of red dates in Linxian County that cannot be sold, and the interests of jujube farmers are damaged, so there is an urgent need for consumers to step in and help them solve the problem of unsalable sales...." Hu Zhicheng, a young man from Linxian County, talked about the large backlog of red dates in his hometown and looked anxious. for nearly a month, Hu Zhicheng and several fellow villagers in Linxian County were actively running for the sales of red dates in their hometown. With the help of the e-commerce platform, they have sold 800 tons of unsalable red dates in Linxian County to all parts of the country.

Hu Zhicheng, with a bright smile, although still like a college student, he has been in society for four years. In 2011, when he was still on campus, he used new media and the Internet to help farmers in his hometown sell red dates and accumulated some experience. Last year, Linxian had a bumper harvest of red dates and once again encountered difficulties in sales. Hu Zhicheng and several Linxian partners formed a "Mr. Zao" team to help farmers, and several post-80s generation made full use of e-commerce platforms such as Wechat, Taobao, and group-buying websites to sell unsalable red dates in Linxian County. All kinds of Internet marketing methods have become the promotion weapon of Linxian red jujube in the hands of Hu Zhicheng and his partners. In the past month, the "Mr. Jujube" team has achieved fruitful sales results. "about 25000 kilograms of red dates are sold all over the country every day, which has greatly solved the urgent needs of jujube farmers."

In the marketing process, "Mr. Zao" team also encountered a lot of difficulties. First of all, there are large shipments, there are buyers of red dates, and the sales volume is so large that it is difficult for red dates to be sent out in time. After careful study, "Mr. Zao" team decided to deliver the goods from Linxian County every day, subcontract and deliver the goods in Taiyuan. Now, the "Mr. Zao" team has a daily processing capacity of 30, 000 units and can ship 75000 kilograms. Secondly, the large volume of shipments, the corresponding increase in the requirements of working capital, the lack of working capital has also become a common problem.

"but we are most afraid of bad reviews." Hu Zhicheng said that compared with the jujube with a better market image, the jujube in the Yellow River Beach is not amazing in appearance, small black, sweet and sour. Many customers think that the red jujube is moldy, so they immediately apply for a return. Some customers even say that this is deceiving consumers under the banner of Huinong, making them laugh or cry. In fact, although the Yellow River beach jujube is not handsome, it has high nutritional value, rich in phosphorus and sugar accumulation to make the jujube black.

"to help farmers sell red dates can not rely on our own efforts, we need to rely on the efforts of all parties to solve the problem." Hu Zhicheng said that although many agricultural teams like Mr. Zao are helping farmers in Linxian County, nearly 50 million kilograms of red dates in Linxian County are still unsalable. He also hopes that more e-commerce can join in to help jujube farmers in Linxian solve their problems and open up the market of Shanxi agricultural products with the help of the Internet platform.