Raised a herd of cattle in Changping for a cup of ice cream

Original title: he raised a herd of cattle to make the ice cream of his dreams.

Cui Jian shows off his new ice cream at the Sasquatch ice cream shop in Taiyuan, Shanxi Province (photo taken on April 16).

In 2011, Cui Jian was 32. Having passed his thirties, he decided to change his name to Cui Jianwei and start his ice cream business.

His first ice cream shop, fresh Fruit Club, opened in the canteen of Beijing language and Culture University and is still open to this day. In order to make the best ice cream in his mind, he insisted on not using any additives and choosing the freshest ingredients. In order to ensure the quality of milk in ice cream raw materials, he and his partners worked with Beijing Agricultural College to build a high-standard ranch in Changping District, raising more than 80 cows. "all the ice creams that customers eat are made from newly milked milk, and all the indicators of milk sources are better than EU standards, which is what I want." He refuses to use secondary processed ingredients such as jam and fruit juices, and even buys raw nuts and bakes them himself. If you step through the middleman and look for ingredients from the source, the quality of the food will be improved, but it will not increase the cost much.

In 2015, Cui Jianwei founded a new brand, Sasquatch, and opened its store in Taiyuan, Tianjin and other places outside Beijing. In pursuit of freshness, Cui Jian made a paranoid choice-time supply. One flavor is available for each period of time, which is now available for sale. Customers have less taste choices, but enjoy the freshest ice cream. "if the food is not fresh, there is no quality, which affects the taste and texture," he said. "

The bond with ice cream was in Italy in 2007. There, Cui Jianwei met the ice cream master Mr. Angelo Belgerano, and then he learned the technology and experience of making ice cream, which made him crazy in love with this kind of food. The unique feelings of traditional craftsmen in Angelo deeply affected Cui Jianwei. Since starting a business, Cui Jianwei has been adhering to his idea, making his favorite food and letting it realize his dream. (photo by Xinhua News Agency reporter Cheng Tingting)

Cui Jianwei (left) talks to staff at a ranch in cooperation with Beijing Agricultural College in Changping District, Beijing (photo on April 13).

Cui Jian makes honeycomb ice cream at the Sasquatch store in Haidian District, Beijing (photo taken on April 11).

Cui Jianwei looks at a cow on a ranch in Changping District, Beijing (photo taken on April 13).

Cui Jianwei ingredients mango ice cream at the Sasquatch ice cream shop in Taiyuan, Shanxi Province (photo taken on April 16).

A mother feeds ice cream to her daughter at the Sasquatch ice cream shop in Taiyuan, Shanxi province (photo taken on April 16).