Zhucheng small Chinese chestnut "touching the net" walks in all directions

Nowadays, a variety of means of Internet marketing innovation, so that small chestnut on the Internet to play a big article. Today, Changcheng City, Zhucheng City, Shandong Province, fruit run Food Company has become the industry's first attempt to engraft Internet thinking.

"rejuvenation" is the evaluation of fruit run food by local chestnut farmers. In their eyes, the children of fruity food are messing around all day, although they don't understand, but the factory is cost-effective, and selling chestnuts to them can make more money.

In fact, the young fruit run food before getting involved in the Internet thinking is still a traditional business enterprise, relying on exports to earn foreign exchange. "in the Internet era, or according to the traditional sales channels to sell chestnuts, OUT. At the beginning, our fruity online brand 'lift a chestnut' was officially put into operation, and the sales reached 2 million yuan during the 'double Eleven' period. " Meng Wei, head of Guorun Food Co., Ltd., said that the sales performance brought by the Internet was unexpected. This time, "Singles Day", fruity chestnuts were also sold to South Korea, Japan and other countries. Now, he is preparing to move to Amazon to sell chestnuts.

This change stems from an ideological change in the enterprise. When doing research, the Guorun team found that most of China's chestnuts are exported to Japan and other places. The Japanese like to eat chestnuts because they know that chestnuts are good for health. Later, the team reflected: "Why can't we provide healthy things for the Chinese people?"

Meng Wei believes that in China, no one makes a chestnut brand, and no one spreads the health concept of chestnut. "We think we can do a good job. Based on this starting point, we want to do a good job in the chestnut industry. " Meng Wei said that the newly successful fruit run food has stepped up the layout of online brands, quickly setting up the official flagship stores of Taobao, Tmall and No.1 store in August 2014, as well as 500 small Taobao stores.

In Meng Wei's view, Guorun is also forced by the market to do things with Internet thinking. the shrinking of traditional channels and fierce market competition strongly require enterprises to carry out transformation and upgrading to achieve the "manufacturer-Internet-consumer" e-commerce model, so as to reduce commodity sales prices and reduce personnel wages and logistics costs. "it's like opening a regional super online store. At present, Laijili has more than 40 franchise stores across the country, and our future goal is to develop 100000 partners." That's what Meng Wei said.

Xu Chunguang, our reporter Yu Hongguang