Farmers'e-commerce can't stop pineapples from selling online for five days.

Original title: pay attention to Xu Wen's low price of pineapple harms farmers

Is it really that difficult for farmers to "play" e-commerce?

This morning, the staff of an e-commerce company in Xu Wen were sorting pineapples and preparing to send them to other places.

Yesterday (4), this newspaper called on Xu Wen to save the city by not just playing the "emotional card". As a major agricultural county, Xu Wen should dare to take the road of e-commerce in order to make the sales of products go further. However, in the view of many local enterprises and fruit farmers, due to the lack of famous brand effect and unfamiliarity with Internet technology, it is not easy to take the road of e-commerce.

Is it really that difficult for farmers to "play" e-commerce? In this regard, Xuwen County, the main responsible person of the relevant departments said that Xuwen agriculture to take the road of e-commerce, the key is to cultivate Internet thinking. How to make e-commerce familiar to everyone and make fruit growers know how to use and make good use of the Internet is a problem that various departments need to think about.

Try out--

Post on Wechat moments to sell pineapple online.

Recently, saw Xu Wen pineapple on the major e-commerce platforms in the field, and considerable sales, fruit grower and first-class agent Deng Wei can not help but ready to move, but suffering from the lack of online store management experience, had to watch other people's results "drooling". "if I establish contact with the e-commerce platform in advance, I can also do e-commerce." Deng Wei said.

Just when Deng hesitated, Xu Wen, a delivery company, used the Wechat moments platform to launch a massive online pineapple sales strategy. "A basket of 10-12 pineapples, 28-30 jin, 50 yuan free delivery in Guangdong Province." These days, this message has been widely reposted in various moments. Although this method is simple, it has achieved great results. The express company receives more than 8000 orders every day. Using Internet thinking to sell pineapples was the idea of Lin Wen, the head of the express company. In 2004, he opened an online store on Taobao, which has now reached the crown level. As for why he chose moments instead of online stores to promote pineapples, he said that due to the lack of early promotion and famous brand effect, hasty sales in online stores may not be effective. "due to the problem of fruit packaging, there is some wear and tear when some products are sent to customers. We have to reissue it. Although some unsatisfactory, but this' test the water 'gave us inspiration, indicating that Xu Wen pineapple e-commerce market is very large. " Lin Wen said.

Fast--

5 days to successfully launch the pineapple

"Internet technology is too complicated", "I haven't tried, I don't know how to start", "I don't have a computer network at home, even if I have an idea, I can't carry it out." In the course of the interview, the reporter learned that in the eyes of farmers, it seems difficult to achieve the sale of agricultural products through e-commerce channels. Is it really that difficult for farmers to "play" e-commerce? In this regard, this newspaper takes the "villagers' direct supply" e-commerce as an example.

Learned that Xuwen pineapple unsalable news, "villagers direct supply" e-commerce team arrived in Xuwen on the evening of April 24, 25-26 to visit the field, multi-party inspection, collect product information, understand the market situation. From 27th to 28th, look for local logistics companies and packing companies. On the morning of the 29th, he discussed cooperation with a large local grower to solve the problem of supply. Xu Wen pineapple was officially launched on the e-commerce platform on the evening of the 29th. At present, the cumulative order volume of the platform is more than 1500.

From visiting the market to launching the product, this non-local enterprise took just 5 days, and its operation only needs to solve the problems of three links: supply, packaging and logistics. "in fact, as long as the e-commerce platform is established in advance, it is not difficult to put a product online successfully." Zeng Qiguang, head of the marketing department of "Rural Direct supply", said that the most important thing is that farmers should be aware of the Internet. Next, the e-commerce platform plans to work with local fruit growers to sell not only pineapples, but also high-quality agricultural products such as papaya, corn and ginger.

Typical--

Local farmer Jin Chen cooperates with more than 50 e-commerce platforms

The fact that "villager direct supply" was able to get through the pineapple online channel so quickly has something to do with Xu Wen farmer Jin Chen. Jin Chen, 42, is a villager of Nahan Village, Maichen Town, Xuwen. With a low level of education, he traveled north and south when he was young, pulling Xuwen's agricultural products to various places for sale. In 2009, he "sniffed" Internet business opportunities, hoping to change the traditional sales model. He and several partners set up an e-commerce company in Shenzhen, which initially mainly sold non-local apples, cherries, red dates and local farmers and seafood in Zhanjiang. The company is mainly responsible for the supply link.

At present, the company has reached cooperation with more than 50 e-commerce enterprises at home and abroad, and its products are sold at home and abroad. "We have also contracted more than 7000 mu of land in Leizhou Yingli, of which pineapple planting area has reached more than 6000 mu." In March last year, the company used a huge e-commerce system to put Xuwen pineapple online in advance, unified packaging, special personnel to handle orders, customer service after-sales follow-up, the market response was good. When the "villager direct supply" sought cooperation, the two sides hit it off.

"Xu Wen pineapple is called one of the top ten famous tropical fruits in China. It is crisp and juicy, fragrant and sweet, and tastes very good. It is not supposed to be so cheap." Jin Chen said that Xuwen pineapple itself is a brand, even if the price is low, there must be a standard, and this year Xuwen pineapple price fell to the first time in 20 years, which is heartbreaking.

Jin Chen said that selling agricultural products through the Internet can not only broaden the market, but also improve the brand reputation. As long as we have confidence in our products and ensure the most basic supply and packaging, it is not difficult to find an e-commerce platform. Compared with the traditional way of sales, network sales is only the transformation of the way.

The way out--

Let fruit growers make good use of the Internet.

Insufficient promotion, chaotic market management, lack of after-sales service, and lax control of product quality, according to Huang Runke, deputy director of the Xuwen County Market property Administration, are common problems encountered by local fruit growers and enterprises testing e-commerce.

Huang Runke said that the Internet can not be underestimated in promoting the sales of agricultural products, and e-commerce transactions will become an important way to sell agricultural products in the future. It is not a difficult thing for farmers to "play" e-commerce, the key lies in the change of thinking.

How to use e-commerce to find a market for Xuwen agricultural products? Huang Runke said: first, talents are the key, it is necessary to attract professional and technical operators and train a number of e-commerce talents at the same time. Second, in view of the current situation that the local e-commerce enterprises are too scattered, the next step is to set up an e-commerce association to develop together through the association platform operation. Third, establish a sound express delivery and logistics platform, with financial and policy support from the government. Fourth, strengthen promotion efforts to make e-commerce familiar to everyone, so that fruit growers can use and make good use of the Internet. (planner / Cui Cailing Gao Wei Wentu / reporter Zhou Wenshuo)