Start one's own business and grow "meat" to become rich

Strange shapes, rich colors, or cute, or thick, let people see a bright: "Bear Boy" shaped like a newborn bear paw, draped in a layer of white fur;"Stone Flower" two petals open, nicknamed "butt", mini cute, more pink, red, yellow, brown and other colors to choose from, full of fun;"Mountain Rose" like green rose ball, unique fresh, literary style;"Jade dew leaves" crystal clear, as delicate as handicrafts;"Qian's Tower" is stacked like a cupola...

When you walk into Jinhong Family Farm in Jurong City, you will see these kinds of succulent plants with pleasant appearance.

Love succulent plants to build planting bases

Tao Dafei, founder of Jinhong Family Farm in Jurong City, majored in tourism management, loved and once engaged in hotel management industry. He once wanted to go out and wander, but he couldn't give up his love for his hometown and returned to Jurong to start a business.

The self-proclaimed "farmer's son" young man has always had a special liking for agricultural projects. However, there are many agricultural projects in Jurong market, but few of them can make profits quickly and stably. After some market research, Tao Dafei focused on the meat market and found huge business opportunities from small meat plants.

On July 16,2015, Jurong Jinhong Family Farm, located in the north of Chishan Lake Wetland Park, officially commenced construction. The farm covers an area of more than 200 mu, with multiple meat bases, seedling bases, vegetable fields, tea gardens, water surfaces and other agricultural formats. With succulent plants as the market breakthrough, the farm has built 6000 square meters of succulent conservation and cultivation greenhouses. At present, it has developed to more than 18000 square meters, with hundreds of varieties of succulent plants and a series of succulent derivative products. At the same time, through the establishment of e-commerce platform, the online and offline dual-platform sales mode is adopted.

Broadening the business model and introducing common people's life

Different "meat", the price is very different. Tao Dafei introduced that from a few dollars of ordinary goods to thousands of yuan of expensive goods, the price difference of "meat" can reach thousands of times. At present, the general goods on the market "meat" more than ten yuan, dozens of yuan mostly. Good varieties can cost thousands of dollars per plant. Some "meat" is valued in centimeters, some by the rarity of the breed, and some by its age. Because "meat" belongs to the exotic species of more partial families, some expensive goods are often "hard to find".

"Raising a few pots of such 'meat' at home and in the office is not only a good way to soothe emotions and purify the air, but also a kind of fun in life." Tao Dafei told us that succulent plants are especially suitable for "lazy people", without too much watering and care. Combined with the characteristics of succulent plants themselves, Tao Dafei decided to take advantage of the hot iron and introduce meat into ordinary people's homes. At the same time, Tao Dafei characterized Jinhong Family Farm as not a traditional agricultural project. In the future, Jinhong Family Farm will take multi-meat as the theme, integrate various leisure experience formats, combine the operation of e-commerce platform, develop into a theme park integrating multi-meat planting, exhibition, sales and agricultural sightseeing, leisure, experience and vacation, echo Chishan Lake Wetland Park, and become a unique highlight project in the suburbs of Jurong.

Pleasant sales results drive employment and prosperity

In just half a year, the daily turnover of Jinhong Family Farm jumped from 40 yuan on the first day of opening to 60,000 yuan, and the sales volume of meat in 2016 is expected to exceed 10 million yuan. The farm has more than 70 employees, which not only absorbs the surplus labor force nearby, but also solves the employment problem of retired soldiers. At the same time, it improves the market competitiveness of the enterprise and promotes the enterprise to become bigger and stronger by recruiting college students for directional professional training.