Wechat sells fresh Chicken A part-time job in university realizes the business opportunity

Original title: post-90s sell good chickens and knock on the door to start a business.

Wei Zefeng, founder of "Haojiyou" e-commerce service platform, sells high-quality fresh chickens online and offline.

Wei Zefeng (right). Photo taken by our reporter Ma Haiju

Entrepreneurial figure: Wei Zefeng, founder of "Haoji you" e-commerce service platform, a humorous "post-90s".

Project Information: the "good Chicken you" e-commerce service platform launched in 2015, through online Wechat to issue orders, so that high-quality fresh chicken distribution home, and promote the sound development of conscientious farmers and farms. The project won the champion of the rural e-commerce group in the final of the second Youth Innovation and Entrepreneurship Competition held in Huizhou a few days ago.

Log in to the official account "good Chicken" on Wechat, place an order on the platform to buy high-quality fresh chickens, and Huicheng District can be delivered fresh in an hour. Wei Zefeng said: "good Chicken you is an e-commerce service platform that specializes in selling good chickens, delivering high-quality fresh chickens to their homes, and promoting the sound development of conscientious farmers and farms." We hope to use different ways of playing, so that more people can eat good chicken. "

Working in a fresh shop discovers entrepreneurial opportunities

The thin Wei Zefeng has a trademark black hair for the crown. From the beginning of his freshman year, he began to set up a series of entrepreneurial projects: "630 Campus Tobacco", "Zhongli Student part-time team", "brilliant Festival activity supplies Store", "Zhonggang takeout Distribution team" and so on. It has been honed in failure and success again and again.

"the most successful thing in the university is' 630 Campus Tobacco', which made me earn the first bucket of gold in my life, about 60,000 yuan, which supported all my expenses for three years of college, greatly reduced the financial burden on my family, and plucked up my courage to start a business." Wei Zefeng said that when he was a child, his parents brought him to the market to watch them do business, and nurtured their business mind.

In the summer of 2014, during the summer vacation of his sophomore year, Wei Zefeng interned at Tiandi Yuansheng fresh restaurant in the Donghu district of the city. The mountain pork in the store has been selling well because of its high quality. This made him realize that as long as the product quality was well controlled, there was a great demand for healthy agricultural products, so he came up with the idea of starting an agricultural product project.

To this end, while working in the fresh shop, he insisted on getting up at 6 o'clock every morning, learning technical work such as killing chickens and cutting meat in the fresh shop during the day, and studying the cashier management system on the Internet at night. Others worked eight hours a day, and he often worked 14 or 15 hours a day. In this way, it took nearly half a year for him to become the store manager, official store manager and deputy general manager from the distributor, and at the same time familiar with the whole operation process of the fresh shop. In the following time, he continued to learn about ecological agriculture, planting and breeding of agricultural products, processing and packaging, logistics, and farm experience. He also went to Guangzhou, Shenzhen and other places to attend training courses and visited a number of farms and farms to prepare for starting a business.

In the second half of 2015, Wei Zefeng seized the opportunity with a policy of restricting the sale of live birds on the third Ring Road in Huizhou: he found that most of the chickens sold in the market were feed chickens and greenhouse chickens, and there were few high-quality fresh chickens. In October of that year, just a few months after graduation, Wei Zefeng gathered friends he had known in the past and began to prepare for the start-up project "Haojiyou."

Look around to find the source of "good chicken"

An idea, a drive, two or three people, a rented small house and an electric car are all Wei Zefeng's assets at the beginning of his business. "the most difficult thing is that after paying the rent, he only has NT $200 to NT $300 in his pocket." 'but that didn't stop him from starting a business, 'Mr. Wei said.

As for the definition of "good chicken", Wei Zefeng is very clear: apart from good meat, taste and nutrition, the most important thing is that hormones or antibiotics should not be used throughout the growth of the chicken. To sell a good chicken, you must first find a good chicken that meets the requirements. Through the introduction of friends, Wei Zefeng went to the market to inquire about various channels and looked for chicken sources everywhere.

"at that time, we also made a lot of efforts to find a good chicken. If you are looking for a chicken, but you don't have a car, you will drive an electric car if you are closer, or take a bus or borrow a friend's car if you are farther away. " Wei Zefeng successively visited more than 10 chicken farms in Shuikou, Ma'an, Huidong, Longmen and other places in Huicheng District, and finally selected three chicken farms in Guanyinge Town, Haoyi Town and Boluo County in Huicheng District as the chicken source of "good chicken."

In December 2015, Haojiyou began trial operation by establishing a WeChat group to provide online ordering services in cooperation with Tiandi Source fresh Food Store. After a month of trial operation, the average daily sales of 7.5 chickens completely exceeded Wei Zefeng's expectations. "We originally expected to sell about 5 chickens a day." Through the analysis, it is found that repeat customers are an important source of sales: a customer buys a chicken almost every two days after tasting fresh, and a pregnant customer buys eight chickens in a month, which reinforces his confidence in selling good chickens.

In March this year, Wei Zefeng's team signed an agreement with an investor in Huizhou, obtained 500000 yuan in seed investment, completed personnel recruitment, office equipment purchase and company registration, pre-promotion, and so on, and the entrepreneurial project entered a new stage of development. "We hope that through the 'good chicken have' platform, we can drive more farmers to raise good chickens, increase their income, and promote the development of the rural economy. at the same time, we also hope that more people can eat safe and secure chickens." Wei Zefeng said confidently.

■ conversation

To accurately grasp the market demand for starting a business

Interviewer: what is the key to your entrepreneurial success?

Wei Zefeng: the key is to accurately grasp the market demand. The internship experience in the fresh shop made me see the market demand of the project and the practice of selling cigarettes at school, which provided me with valuable entrepreneurial experience. In addition, it is necessary to have a good team. When I was a student in Huizhou Economic Vocational and Technical College, I met a group of friends who were passionate and ideal about entrepreneurship. Now my team members come from recent graduates and entrepreneurial students from many colleges and universities in Guangdong, a pure "post-90s" young entrepreneurial team with a high degree of tacit understanding.

Reporter: do you have any suggestions for young people to start a business?

Wei Zefeng: compared with first-tier cities such as Beijing, Shanghai and Guangzhou, the entrepreneurial atmosphere in Huizhou is not strong enough. It is suggested that young people should go to first-tier cities to "recharge" and communicate, activate their own thinking, and broaden their entrepreneurial ideas. (our reporter Ma Haiju, correspondent Liu Ruiqing)