The rise of e-commerce in Guangxi

On May 6, the Guangxi Electronic Commerce Entrepreneurship Competition kicked off, which aims to explore a number of excellent e-commerce projects and use e-commerce entrepreneurship to drive poverty alleviation in rural areas.

Prior to this, the 2016 Guangxi "March 3" International Electronic Commerce Festival of the Zhuang nationality ended in Nanning. The one-month e-commerce festival network transaction volume reached 1.07 billion yuan, Wuzhou Liubao tea, Liuzhou snail powder, handmade brown sugar, mahogany handicraft ornaments and other Guangxi characteristics have become hot products.

"We also want to turn the 'March 3' International E-commerce Festival of the Zhuang nationality into a Guangxi version of 'double 11'." Wang Naixue, director of Guangxi Department of Commerce, said that in order to promote the development of cross-border e-commerce, key projects such as the "Internet +" products QR Code (Guangxi) Center, Nanning Cross-Border goods Direct purchase experience Center, and Guangxi Pavilion have been officially launched. At present, the "e-commerce multiplication plan" has been implemented ahead of schedule.

Facing ASEAN, how can Guangxi seize the first opportunity in the e-commerce market? Compared with the eastern pilot cities, what are the characteristics of e-commerce development in Guangxi?

Taobao shopkeeper

"A few years ago, we started with setting up stalls, but now it's very different."

Mai Suibing, who registered in Taobao online store in 2002, is the forerunner in Dongxing electric business circle.

Today, his physical store is located in Dongxing Electronics Industry Park. Although it is only a cubicle of less than 20 square meters, he can sell mahogany handicrafts imported from Vietnam to Dongxing and to the whole country.

"around 2000, I was in the food business in Vietnam. I usually had to go to Vietnam myself to buy goods. It took me several hours to go back and forth, and I really earned a lot of hard-earned money." According to Mai Suibing, a few years ago, border trade in Dongxing City was generally done from setting up stalls, and even currency exchange was completed on the "stall bank."

"it's very different now." As he spoke, he picked up a small coffee spoon made of shells on the table and said to the reporter, "you see, this is a sample of handicrafts sent by Vietnamese manufacturers. if the customer is satisfied, place an order directly online, and the goods will go directly to Dongxing through the express bus." it's really a lot more convenient, fast and energy-saving. "

Dongxing City and Mong Street in Vietnam are connected by a river and a bridge, and are at the forefront of development and opening up to ASEAN. Unique geographical advantages have attracted e-commerce giants to invest in the layout. Dongxing experimental area has become one of the first three open experimental areas along the border in China.

This year marks the 10th anniversary of the establishment of the Beibu Gulf Economic Zone in Guangxi. the reporter walked into the JD.com Chinese specialty Dongxing Hall, which is located in the Beitou Tourism Distribution Center of Dongxing City. in the O20 exhibition area, the reporter saw Dongxing characteristic products such as Dendrobium candidum, sea duck eggs, dried seafood, as well as Vietnamese characteristic products such as Vietnamese spicy wood seeds, blood lemon and fish sauce.

Chen Jianlin, mayor of Dongxing City, said that e-commerce has become an important starting point for Dongxing City to transform and upgrade and promote the rapid development of rural areas. In 2015, there were 1905 e-commerce enterprises in Dongxing City, with sales of 1.67 billion yuan. E-commerce express goods in and out of the average daily more than 30,000 tickets, logistics in and out of goods an average of more than 60,000 pieces per day.

Overseas entrepreneurs

"after opening for more than half a year, the monthly sales of the store reached a maximum of 100000 yuan."

Li Huaicang, a 27-year-old Vietnamese girl, is busy in the shop in Dongxing Mutual Trade Zone. She typed quickly on the keyboard, replied to inquiries from customers at home and abroad, and every now and then got up to direct workers to pack and send goods.

Prosperous border trade and perfect software and hardware construction attract overseas entrepreneurs like Li Huaicang. "to start a business in Dongxing, China, is to take a fancy to the perfect infrastructure and services here." Li Huaicang gave the reporter an example. When she first opened the store, she went to apply for electricity and was amazed by the fluent Vietnamese of the power supply customer manager. "it was a very kind feeling."

Today, Li Huaicang has become a truly multinational office worker from 9 to 5, commuting between his home in Hanoi, Vietnam and shops in Dongxing, China. "after opening for more than half a year, the monthly sales of the store reached a maximum of 100000 yuan." Li Huaicang said.

Not only are the Vietnamese doing e-commerce business in Dongxing, such as Li Huaicang, growing rapidly, but more local people in Dongxing are making use of the preferential policies of the border people to transform from traditional border trade to cross-border e-commerce. In Dongxing, a city with a resident population of 148000, 30, 000 people are engaged in border trade, while the number of cross-border e-commerce employees has grown from more than 100 in 2012 to 13000 at the end of 2015, according to official figures.

At the same time, traditional processing enterprises are also on the road of transformation. Dongxing Yicheng Food Development Co., Ltd. is a leading seafood processing enterprise in Dongxing, focusing on seafood processing, producing raw materials from local and Vietnam, and the products are exported to Southeast Asia. In 2013, it officially set foot in e-commerce through Taobao and No.1 store, and realized a "U-turn" with the help of e-commerce platform, which has been operated for 5 years.

Zhou Shijun, secretary of the Dongxing Municipal CPC Committee, said that facing ASEAN is the greatest location advantage and market advantage. Dongxing City has been shortlisted in China's e-commerce development ParknShop County for two consecutive years in 2014 and 2015, which fully shows that Dongxing's cross-border e-commerce development trend is very good. The advantage is obvious.

Guangxi characteristics

"not only can you buy it, but also make it unique."

"through the development of e-commerce in Dongxing, we can observe the future potential of Internet economy in Guangxi." Wang Naixue said.

In 2015, Guangxi issued "some opinions on accelerating the Development of Electronic Commerce in Guangxi", which clearly pointed out that with the goal of building a China-ASEAN cross-border e-commerce base, we should speed up the exploration and establishment of a comprehensive cross-border e-commerce pilot area between China and ASEAN. By 2020, the region's e-commerce transaction volume will exceed 1 trillion yuan, cultivate 3 e-commerce platforms with an annual transaction volume of more than 100 billion yuan, and 20 e-commerce enterprises with an annual transaction volume of more than 10 billion yuan.

The characteristics of ethnic minorities add distinctive personalized color to Guangxi e-commerce. "not only can you buy it, but also make it unique." Ma Jixian, deputy director of the Guangxi Department of Commerce, said that this time Guangxi made use of the "March 3 of the Zhuang nationality", a mass festival with rich national and local characteristics, to hold the Guangxi "March 3 of the Zhuang nationality" international e-commerce festival with both culture and trade, national and international, which not only carried forward the traditional folk culture and displayed the unique charm of Bagui, but also enhanced the popularity of the products with Guangxi characteristics. Promote the industrial integration of "Internet +" by means of e-commerce and expand Guangxi's international influence.

It is worth mentioning that the Nanning Cross-Border goods Direct purchase experience Center brings together countries from Europe, America, Australia, Japan, South Korea and Southeast Asia, covering tens of thousands of original imported duty-paid goods and bonded goods, such as light luxury goods, maternal and child products, beauty makeup, food, health products and so on. Guangxi is currently the largest collection of multi-merchants, online and offline simultaneous operation of cross-border goods direct purchasing platform. Using the O2O operation mode of "online purchase platform + offline display and trading center" that ordinary Haitao or cross-border e-commerce does not have, it provides a new shopping experience for consumers in Nanning and even Guangxi.

In 2015, Guangxi achieved an e-commerce transaction volume of 442 billion yuan, an increase of 120% over the same period last year. A number of e-commerce enterprises such as Cross-Border Communications settled in Guangxi, and the transaction volume of e-commerce platforms such as "ASEAN Shopping" and "Wo Yi Buy" increased significantly. All these write the best footnotes for the rapid development of e-commerce in Guangxi.

Ma Jixian said that in 2016, Guangxi will implement the "e-commerce plan", carry out the "40 million" action plan, launch the construction of ten thousand online stores, promote the start-up of ten thousand people's e-commerce, carry out ten thousand people's e-commerce training, and implement e-commerce into ten thousand villages. Guangxi has become famous for e-commerce.