Guo Tianzhu: behind the risk of collecting sea cucumbers in large quantities

Every year during the sea cucumber harvest season, he would appear in this sea area. In two months, he gathered hundreds of aquatic products dealers all over the country. Knowing that the market is depressed, he is still buying in large quantities. Others think there are risks, but he thinks it is an opportunity. Look at Guo Tianzhu of Hongmei Town, Fujian Province, how to quickly spread the national sales network, 5 years, open up the breeding, acquisition, processing, sales chain, in the sea cucumber market to break a world.

Here is Xiapu County, Fujian Province, just dawn, fishermen came to the dock early, they are ready to go, ready to follow Guo Tianzhu to buy a precious seafood, reporters also go together.

March is the harvest season of sea cucumber in Fujian Province. At this time, it will always be very lively in this sea area, and the sea cucumber farmers will be busy.

For more than five years, this season every year, Guo Tianzhu will always appear on the sea, he is busier than sea cucumber farmers. As soon as he arrived at the farm, Guo Tianzhu and the fishermen began to get busy.

Guo Tianzhu: This kind of small size is selected separately.

Reporter: Do you want to pick one?

Guo Tianzhu: Yes, we should all pick it up, and the small ones should be picked up.

Reporter: How do you usually pick sea cucumber?

Guo Tianzhu: Look at the length of the thorn, as well as the size of the head, they should be separated, and the water in the belly is not big, like today's water is OK. The size should be selected differently. The fish steak below one or two should be picked out. This fish steak has more than 100,000 jin. I only charge him 20,000 jin for the experiment today. If it's good, I'll put it all away next time.

In Guo Tianzhu's eyes, large, thick meat, sharp sea cucumber is his priority acquisition of sea cucumber.

Guo Tianzhu: Sea cucumber is in very good condition. There is still a lot of water inside, but the skin is very thick. The quality is fine. The amount of seawater is large, but the quality of sea cucumber is very good. This sea cucumber itself is soft. Once touched, if stimulated, the thorns will harden. There are many feet of sea cucumber below. If it is placed in this, it will slowly soften. Sea cucumbers also have high requirements for the regional environment of cultivation. If they are cultivated in flowing water, their skin is thick and their meat is firm. There must be no excessive residue in them. What we want to buy is this kind of sea cucumber.

Only one morning, Guo Tianzhu bought more than 20,000 catties of sea cucumber. He originally ordered 300,000 jin from the farmers here, but now, he had collected more than half a month on this piece of water, which had exceeded his expected purchase amount. Seeing Guo Tianzhu collecting sea cucumbers, the big stones in the hearts of farmers have finally been put down, because this year's sea cucumber market is not good, Guo Tianzhu himself also knows.

Guo Tianzhu: I plan to buy about 300,000 catties, but many friends are anxious to sell them these two days. If I sell them, I will charge more than 100,000 catties.

Reporter: Add your own breeding, is it already over?

Guo Tianzhu: Yes, it exceeded my plan. Now it exceeds 100,000 jin.

During the interview, the reporter saw that as long as all sea cucumbers were loaded onto the ship, Guo Tianzhu would immediately transfer the money to the farmers and never default. This meant that once these sea cucumbers were taken back, Guo Tianzhu had no way out. If he could not sell them, he would lose them all to himself. The more he collected, the greater the risk. In the face of this, Guo Tianzhu said he had his own plans. With caution, Guo Tianzhu quickly became the largest sea cucumber source wholesaler integrating breeding, acquisition, processing and sales in Fujian Province from a small aquatic product distributor in five years.

Farmer: Guo Tianzhu, the boss, is our biggest boss here. In Fujian, we have the largest place, because the place where sea cucumbers can be raised is in our Guanjingyang, where the most are raised. There are not so many other places, and he collects more.

Farmers: He comes to buy every year, and the amount collected is also larger than that of Shandong people. Our Fujian generation, among sea cucumbers, is also regarded as a large family, not a small family. Every year, he buys hundreds of thousands of catties here, and he raises 600,000 catties himself.

Now, in the face of depressed sales market, others think there are risks, Guo Tianzhu said he is in the next big game of chess, then why does he risk so many sea cucumbers?

Guo Tianzhu three brothers and sisters, the eldest in the family, after junior high school graduation he helped his father do aquatic products business to find sources of goods. In 1996, Guo Tianzhu often went to Beijing to deal with logistics transit. After years of hard work, he was very familiar with Beijing's aquatic product market. Gradually, he had an idea.

Guo Tianzhu: I feel that this market in Beijing is good. I have sources of goods outside, so I want to open a store in Beijing to try. At first, I want to make a home in Beijing. To survive, to stand firm.

In 2002, Guo Tianzhu established his own aquatic product sales center in Beijing's aquatic product market. Although the store at that time was not large, he always thought of others 'style of doing things. No matter what products he sold, he had more sources than others.

Guo Tianzhu: At that time, as long as there was a source of goods, it was not very difficult. The source of goods was the key. In those years, as long as there was a good source of goods, it could be sold.

No one thought that Guo Tianzhu, who only wanted to stand in Beijing, gradually had his own place in this big market.

In 2010, Guo Tianzhu's business went smoothly. He had accumulated nearly ten million yuan. At this time, he suddenly took his savings for many years and raised sea cucumber and abalone in Fujian Province. That is, the investment of 10 million yuan brought a great change to his life.

Guo Tianzhu: I started to feel very easy to earn. People say that 100 million can earn 500,000 yuan. If I invest 10 million yuan, I can earn 5 million yuan. That is not very fast, or my pace is too fast.

That year, in order to facilitate management, Guo Tianzhu kept sea cucumber and abalone in the same sea area. By December 2010, it was about to pass the season of rapid growth of sea cucumbers. At this time, the workers who helped Guo Tian raise sea cucumbers suddenly offered to quit.

Guo Tianzhu: The worker ran away halfway. I asked him why he ran. He said how to raise sea cucumber in this place. The place where abalone is raised cannot raise sea cucumber. How do you think of raising sea cucumber in this place?

The sea cucumbers raised by others were slowly growing up, but Guo Tianzhu's sea cucumbers did not grow one or two. After questioning, he suddenly realized the seriousness of the problem, but the investment in fishing rafts and hanging cages was too large to make changes.

Three months later, to the sea cucumber market season, other people's sea cucumbers have grown to about 6 liang, but his sea cucumber is still only one or two, not changed at all, what went wrong?

During the interview, Guo Tianzhu found a different sea cucumber to show the reporter.