Jiangsu Jurong: Self-employment grows rich "meat"

Strange shapes, rich colors, or cute, or thick, let people's eyes bright: "Bear Boy" is shaped like a newborn bear paw, covered with a layer of white fluff; "Stone Flower" with two opposite petals, which is jokingly called "ass", is mini and lovely, with pink, red, yellow, brown and other colors to choose from, full of interest; "Mountain Rose" is like a green rose ball, chic and fresh, full of literary style. "Jade dew leaves" glittering and translucent, as exquisite as handicrafts; "Pagoda of Xi" stacked as exquisite as a thousand-story tower.

When you walk into the Jinhong Family Farm in Jurong City, you will see these many kinds of succulent plants with pleasant appearance.

Set up a planting base for succulent plants

Tao Dafei, founder of Jinhong Family Farm in Jurong City, majored in tourism management, loved and once engaged in hotel management, wanted to go out, but could not give up his love for his hometown and returned to Jurong to start a business.

The young man, who calls himself "the son of the farmer", has always been fond of agricultural projects, but there are many agricultural projects in Jurong market, but few can make a quick and stable profit. After some market research, Tao Dafei focused on the succulent market and found huge business opportunities from the small succulent planting.

On July 16, 2015, the Jurong Jinhong Family Farm, located on the north side of Chishan Lake Wetland Park, officially began construction, covering an area of more than 200 mu, with succulent bases, seedling bases, vegetable plots, tea gardens, water surfaces and other agricultural forms. Taking succulent plants as the market breakthrough, the farm has built a 6000 square meter succulent maintenance and cultivation greenhouse, which has grown to more than 18000 square meters, with hundreds of varieties of succulent plants and a series of succulent derivative products. At the same time, through the construction of e-commerce platform, using online and offline dual platform sales model.

Broaden the business model and introduce the life of the common people

The value of different "meat" is very different. Tao Dafei said that from a few yuan of general goods to thousands of yuan of expensive goods, the price difference of "meat" can be as much as a thousand times. At present, most of the general goods "meat" on the market are more than ten yuan or dozens of yuan. And good varieties, the price of a single plant can reach thousands of yuan. Some "meat" are worth by centimeters, some by the rarity of the variety, and some by their age. As "meat" belongs to alien species of relatively partial families, some expensive goods are often "hard to get one meat".

"raising a few pots of such meat at home and office is not only a good way to ease the mood and purify the air, but also a kind of interest in life." Tao Dafei tells us that succulent plants are particularly suitable for "lazy people" and do not require too much watering and care. Combined with the characteristics of succulent plants, Tao Dafei decided to take advantage of the hot iron to introduce succulent plants into the homes of ordinary people. At the same time, Tao Dafei defined Jinhong Family Farm as not a traditional agricultural project. In the future, Jinhong Family Farm will take succulent plants as the theme, integrate a variety of leisure experience formats, and combine the operation of e-commerce platform to develop into a theme park that integrates succulent planting, display, sales and agricultural sightseeing, leisure, experience and vacation. echoing Chishan Lake Wetland Park, it has become a unique highlight project in the suburbs of Jurong.

The gratifying results of sales drive employment and become rich

In a short period of half a year, the daily turnover of Jinhong family farm jumped from 40 yuan on the first day of operation to 60, 000 yuan, and the annual succulent sales of the base in 2016 is expected to exceed 10 million yuan. The farm has more than 70 employees, which not only absorb the nearby surplus labor force, but also solve the employment problem of veterans, at the same time, through the recruitment of college students for oriented professional training, to improve the market competitiveness of enterprises and promote enterprises to become bigger and stronger.