Hanging herring makes more money

He started a business at the age of 21 and grew up overnight at 23. The same local characteristics of products, so that he found what kind of wealth, to find ways to get out of trouble. It is said that his peers are enemies, but he has to run to greet the business of his peers. In order to build a white greenhouse, his father slapped him in the mouth. Let's see how Mao Kexiang started with four desks. five years later, he earns 6 million a year.

In Mao Kexiang's farm music, Mao Kexiang is leading tourists to experience fishing with their own nets.

Moushan Town is a big local aquatic town, and such fishing scenes are not uncommon, but this ordinary farm activity gives tourists from the surrounding cities a great deal of fun.

Reporter: is this the first time to pull fish?

Tourist: yes.

Interviewer: I think you pull very hard.

Tourist: yes. Very happy.

Reporter: is there a feeling of harvest?

Tourist: yes, at first there were few fish, but then there were more and more fish, and there was a feeling of joy.

Tourist: very excited, very interesting. No, because now they all live in cities, and they seldom see such a scene.

The fish caught today is herring. This kind of fish eats too much and grows fast. The fish in Mao Kexiang pond have been raised for more than 5 years, all at about 20 jin.

Tourist: I feel these fish are bigger than me.

Interviewer: does this feel good?

Tourist: well, never seen it before.

The fish weighed more than 20 jin, and as soon as it came up, it gave Mao Kexiang a special welcome gift.

What would it be like to hold such a big live fish of more than 20 jin in your arms? many tourists also want to hug and feel it.

Interviewer: what's it like to hold it in your hand?

Tourist: what a sense of achievement. It's a big one.

Mao Kexiang: don't move.

Tourist: take a snapshot.

Mao Kexiang: that's great. That's great.

Interviewer: what's it like to hold this fish? I think you're in pain.

Tourist: it is so heavy.

Today, tourists who come here to experience fishing have another windfall. Locals believe that the red carp symbolizes good luck, and the bigger the fish, the more auspicious it is.

Mao Kexiang: the fact that all of us can see it today means that this year, 2016, we are going to be rich.

Tourist: it's fun, really. This kind of feeling is experiential, ordinary farm music is very simple, just sit down and eat, but this kind of difference lies in participation, and the sense of participation is particularly strong.

Tourists are busy fishing for fish, but Mao Kexiang doesn't just want to fish up, it's as simple as that. He wants to use this big and fresh herring to make a product that can earn enough popularity. In 2015, with the attractiveness of such special products, his farm music's annual sales reached 6 million yuan. What on earth is Mao Kexiang going to do with this big herring? How did he start with four desks at the age of 21 and achieve sales of 6 million yuan five years later? It also starts with a crisis faced by the family when Mao Kexiang was 22 years old in 2011.

Mao Kexiang's father, Mao Bohai, tossed about all night and couldn't sleep.

Mao Kexiang: I really don't want to talk about this. I feel very uncomfortable when I say it. My mother was in tears, really.

On March 11, 2011, it was a difficult night, and Mao Kexiang's family did not sleep all night.

Mao Kexiang: I grew up that night, really, I grew up overnight.

What on earth happened that day?

Mao Kexiang was born into a traditional peasant family. His parents raised fish for nearly 40 years. In 2009, 20-year-old Mao Kexiang graduated from a local vocational high school. The following year, with the help of his family, he built a simple farm music near his father's fish pond. At first he had only four tables. His mother cooked and he served. The raw materials are all local.

Interviewer: is there any shrimp?

Mao Kexiang: yes, this is what we eat on the farm.

Interviewer: this shrimp is really good.

Mao Kexiang: wild river shrimp. In the farm, we cook them with bamboo shoots and pickles. They are very delicious.

Interviewer: it's actually a little bit.

Mao Kexiang: yes, not much. But this fish tastes very delicious. There are only four or five bowls of this fish a day. Whoever orders it first can eat it.

Interviewer: this is very distinctive.

Business is getting better and smoother. In 2011, Mao Kexiang invested more than 500,000 yuan to expand more than 10 boxes. But the crisis is also happening at this very moment. In March of this year, Mao Kexiang's land lease contract has expired. If the lease is renewed, he will have to pay a rent of 2.86 million yuan for 15 years. The family emptied all their savings and even sold the house for Mao Kexiang to get married. Even so, there is still a shortfall of more than 1 million.

Mao Kexiang's father Mao Bohai: I said I don't want to do it. I calculated that it would cost more than 1 million yuan, more than 1 million yuan. All of a sudden, how could I get so much money?

If you give up, all previous investments will be wasted. Even more so that the family had no respite, on the afternoon of March 11, Mao Kexiang heard the news that if he did not hand in 2.86 million the next day, the land would be leased to someone else. In order to get Mao Kexiang to continue to do farm music, his mother called all her relatives and friends all night to borrow money until 4 o'clock the next morning, and finally collected more than 1 million yuan.

Mao Kexiang: when I went to my mother, I hugged my mother and said, it's all right. I said that I work three or four jobs a day. Even if I go to pick up garbage, I will return the 1 million yuan.

In order to keep the farm happy, the family was saddled with more than 1 million yuan in debt. Mao Kexiang is determined that he must live up to his parents' painstaking efforts.

Mao Kexiang: at that time, I said to myself that I must work hard, from this moment on, I will support this family.

Mao Kexiang found that behind the seemingly prosperous farm music business, there is actually a common problem.

Mao Kexiang: for example, it is an off-season when it is cold in winter, for example, there are many Rain Water recently. During this period, how should we manage the farmhouse music? how can we boost our popularity as usual?