The quack of wealth

Frog farming is fraught with difficulties, and thieves are ready to move in the dark. He is 28 years old, brave and not afraid of hardship, but he is looked down upon for raising frogs, so he can only take his wife's dowry money to start a business. His wife's tears made him learn to be strong and start a business again. He was unusual. A unique frog game, a delicious popular delicacy. Wherever his frog went, it swept the whole audience, blowing a whirlwind of enthusiasm. Look at Deng Xinglong, a 28-year-old man in Sichuan Province, how to sprinkle his youth in sweat and tears to realize his dream.

On April 3, 2016, when the reporter came to Chengdu, Sichuan Province, Deng Xinglong caused a stir among the children as soon as he appeared. A sharp-eyed child found a bag of frogs in his hand.

Deng Xinglong: have you ever played with frogs?

Child: no.

Deng Xinglong: hands up for those who have played, are you afraid?

Child: not afraid.

Deng Xinglong: what about those that have never been played before?

Today, Deng Xinglong sent more than 200 jin of frogs to the local farm music. In addition to the supply, he will also hold a parent-child interaction with the theme of frogs here.

Deng Xinglong: here we go. Here we go. Grab it and put it in your pocket. Slow down, it's raised, it can't be caught in the wild. Don't be afraid, it doesn't bite.

Many children in the city had never seen live frogs. As soon as Deng Xinglong released them, the pot exploded at the scene.

When they were in close contact with frogs for the first time, the children were both loved and afraid. But when they grabbed the frog, they each showed their magic.

Some people lie on the ground like this and jump like frogs step by step; some people fight in groups, encircling the frogs back and forth; some people grab the frogs' legs and pick them up as soon as they are caught; and some children are even more bold, putting the frogs on their heads and posing for fun.

A frog game, let the children enjoy the release of nature, watching parents can not help but participate. It was the first time for everyone to catch frogs. They would catch frogs, but they would not. They all went forward one after another and had a lot of fun.

Parents: today is really lucky, never caught, it is really the first time, the child sings the little frog quack every day, but he has never seen it, today finally saw, the child should play on the ground like this.

Parent: he has a lot of business acumen. We are all posting in our moments. We will come again in the future.

Deng Xinglong: there is. Put it in the bag. Come on, put it in the bag.

Deng Xinglong, a 28-year-old local frog farmer, uses this form of experiential activity to attract tourists, which not only attracts many customers to buy frogs, but also promotes the development of the surrounding farm music. Deng Xinglong has a frog breeding base of more than 150 mu, which is the largest in Chengdu. He is so famous in the local area that many of his colleagues come to learn from him.

Client Wang Wei: I graduated from Fisheries College. His method is not 100% science, but 99% science. He is my teacher.

By raising frogs alone, Deng Xinglong will achieve annual sales of more than 8 million in 2016. Everyone admired him for his successful career at a young age. What people did not expect is that when the reporter asked Deng Xinglong about his entrepreneurial experience, not only did he want to stop, but even his wife could not help crying. So what is the unknown story behind Deng Xinglong's success in raising frogs at the age of 28, and how did Deng Xinglong achieve wealth by raising frogs?

Deng Xinglong used to be a soldier, and he is good at crawling, catching and fighting. In 2009, Deng Xinglong transferred from Shandong to work in Chengdu Telecom Department in Sichuan Province. At that time, he earned tens of thousands of yuan a month and lived a happy life, and his parents and wife followed him from the countryside to settle in Chengdu. However, no one thought that the originally happy family was in trouble because of a meal that Deng Xinglong had inadvertently eaten.

This dish is a popular delicacy in Sichuan, diving frogs. With secret frogs, cooked with sour radish and kimchi, the taste is very fresh and tender. In 2011, Deng Xinglong's friends took him to eat such a frog feast, fried frogs on the table, fragrant frogs, all kinds of frogs were an eye-opener. Originally, I just thought the frogs were delicious, but when it came time to pay, everyone present was stunned.

Deng Xinglong: I didn't expect it to be so expensive. Seven people ate more than 2000. A dish like this is 600. there aren't many frogs, dozens.

Although the price of frogs is relatively high, people in Sichuan love eating frogs. In order to show us people's enthusiasm for frogs, Deng Xinglong took us to an outdoor barbecue area in Chengdu on April 3, 2016.

"Meat kebabs * * kebabs."

In order to attract the attention of diners, Deng Xinglong came prepared today. He specially brought more than 100 bunches of frogs for direct barbecue and wanted to give them to everyone to taste for free. However, even Deng Xinglong himself did not expect that the local people were so enthusiastic about frogs that they could not wait for him to prepare them. As soon as they heard that there were frogs to eat, they immediately stopped the barbecue at hand and gathered around them.

Deng Xinglong: one by one, don't rob.

Citizen: give me another string, here and here, I've reached out enough.

Deng Xinglong: slow down.

Deng Xinglong: have you ever taken it? why are you here again?

Everyone stretched out their hands and waited for Deng Xinglong to hand out frogs. Hundreds of frogs were looted in less than a minute.

Deng Xinglong: no, it's over. The quantity is limited, one person in a string.

Those who don't grab the frog can only watch others taste the delicious food. Everyone took the fresh booty, put the frog on the stove, turned it over, sprinkled some chili powder, roasted it and ate it happily.

Citizen: the frog is delicious. Just eat it like this. After eating the frog, you become a prince.

Citizen: braised in brown sauce, stir-fried and delicious over and over again, but it's a little expensive. Just sponsor a few more.

At first, the situation was like this. Deng Xinglong was very moved to see that people were so interested in frogs. He thought that if he raised frogs himself, he would definitely make money. After visiting the major aquatic markets around Chengdu, Deng Xinglong found that frogs are not only sold at high prices, but also in a tight market.

Dealer Liu Bin: basically sold out, 20-40 yuan price, do not worry about selling.

Deng Xinglong: it feels like you don't have to worry about selling. People have an arrogant attitude, saying that as long as you come to collect it, I think there is a great prospect in this market.

In April 2011, despite everyone's opposition, Deng Xinglong quit his job with a monthly salary of 10,000 yuan and went back to the countryside to raise frogs. He took out 200000 of his savings and built a frog farm covering an area of 20 acres in Lezhi County, Ziyang City, his hometown. Deng Xinglong originally wanted to realize his dream of getting rich by frogs, but what happened next made him so miserable that he even became a man who started a business with his wife's dowry.