Traceable rice sells at a good price

"our rice can be sold for 20 yuan a jin." Wang Qingzheng, head of Dongrun Rice planting Professional Cooperative in Guanyun County, Jiangsu Province, proudly told me: "We have a QR code on the rice box, and we can query rice production information with a scan of the mobile phone."

Guanyun County Dongrun rice planting professional cooperative was established in 2009, the production of "Dingdang River rice" from the county's drinking water source Tinker Bell River. In August 2011, Zhou Nan, a university student village official from Liuli Village, Dongwangji Township, a newcomer to the party general branch, wrote an investigation report on "suggestions on Rice sales in Dingdang River" after learning about the situation of Dongrun rice planting professional cooperative. Through the coordination of the organization department of the county party committee, Zhou Nan contacted Zhao Jiamin, director of the county committee of agriculture, to get full support.

In May 2012, Zhou Nan set up a screwdriver page by "linking" with Guanyun Agricultural Network, showing videos of the entire production process of rice from planting, production, processing, packaging and finished products, together with organic product labels and production license pictures. upload product profile and origin, nutrition composition table and other information introduction. In October 2012, Zhou Nan discussed with professional cooperatives to set up a QR code on the box to ensure that after consumers scan the QR code with their mobile phones, they can go to the Tinker Bell River rice page to browse all the information.

After the implementation of the promotion measures designed by Zhou Nan, the cooperative gradually opened up the sales situation. Today, professional cooperatives have an annual output of 1.2 million jin of rice from the Dingdang River, and the trading limited company established by the cooperative has achieved an annual sales income of 24 million yuan. The products sell well not only in Jiangsu Province, but also in Guangdong, Zhejiang, Shanghai, Beijing, Gansu, Shaanxi and other places. At the same time, Zhou Nan also grew into deputy secretary of the village party branch in charge of agriculture.

Zhang Chuangju