Xinning, Hubei: the song of getting rich with the fragrance of Xiangshan navel orange

Fengshan navel orange fragrance, fruit growers are busy picking.

"White orange blossoms make bees busy, glittering orange meat spits fragrance, navel orange sea, elder brother's bank, mountain scenery is better than heaven …..." The song "fragrance of navel Orange" by national famous young singer Liu Yuanyuan flew to the north and south of the Yangtze River with the fragrance of orange.

A blossoming orange blossom is a string of beautiful notes, a mountain orange forest is a symphony of green hope! The navel oranges all over the mountains, each season has a different scenery: March orange blossoms, white as snow, fragrant; August orange leaves green, green, green leaves; November orange ripe, red fruit branches, orange fragrance overflowing.

Xinning is the country's four largest export navel orange production base county. There are navel oranges covering an area of 300000 mu, with an annual output of nearly 250000 tons and an annual output value of more than 500 million yuan. In recent years, the county has integrated more than 50 million yuan of funds for support every year, promoting the navel orange industry to upgrade towards high yield, high quality and ecological quality, running out of "acceleration" and achieving "full house". Local farmers also achieve an annual income of more than 50,000 yuan by planting navel oranges, and more can reach hundreds of thousands of yuan.

The "orange fog" is pervasive:

The high-yield market of navel orange was in trouble for a time.

In 2015, the output of Xinning navel orange reached a record high, with an output of 254500 tons in 300000 mu of navel orange forest, nearly double that of the previous year. According to tradition, the year after the Xinning navel orange is the best sales season, after more than two months of storage, the navel orange taste and taste reached the best period. As some villagers who went home for the Spring Festival did not understand the sales characteristics of Xinning navel orange and mistakenly thought that navel orange was unsalable, they successively posted Wechat on the network to express their concern about the sales of navel orange in their hometown, and some navel orange sellers took the opportunity to play sadness brand promotion. at one point, the sales of navel orange encountered "traffic jams".

Navel oranges are divided into early maturity and late maturity, and the best picking time for early maturity is November 25, and the picking time for late maturity can be postponed to mid-December, but last year Rain Water was encountered in the south, and Xinning was no exception. The rain fell on the navel orange tree, but like a needle on the hearts of all fruit growers: the navel orange has reached the picking time, but Rain Water continues to make it difficult to pick, and few merchants come to Xinning to collect the goods. Seeing this situation, some sellers posted similar information on the Internet, such as "my family has 50,000 tons of unsalable navel oranges, please help" and other similar information to sell navel oranges, which not only did not achieve the expected results, but affected the price and sales of navel oranges.

Zhong Zhi "Orange":

Create a "green channel" for navel orange sales

The price is low, the market is not smooth, and the fruit farmers are worried. In order to avoid harming farmers after high yield, the Xinning county party committee and county government quickly launched a "combined punch" and adopted a series of regulation and control measures to open up a "green channel" for navel orange sales, and successfully helped enterprises and fruit growers to open up the market and get out of the predicament.

In order to promote Xinning navel orange brand, the influence of Xinning navel orange brand was effectively expanded by holding Weishan navel orange festival, producing the song "Xiangshan navel orange fragrance", and inviting relevant experts from the Ministry of Agriculture and tourists from all over the country to experience picking.

Take more measures to solve the sales problem of navel orange. During the navel orange listing, the county held many special meetings on navel orange sales to find ways to open up the market; invited more than 100 major sellers and non-local merchants to have a discussion to give advice for navel orange sales; actively set up a platform to "matchmaking" for enterprises and merchants; issued a series of promotion and incentive support policies, requiring functional departments such as agriculture, finance and finance to open a "green channel" for navel orange sales. Extensively mobilize cadres and workers to join the navel orange marketing team and vigorously carry out network marketing.

"Golden Orange" to:

15-day sales of 60,000 tons out of "acceleration"

In order to expand the navel orange market, on March 12, Yang Wenguo, member of the standing Committee of the Xinning County CPC Committee and deputy head of the county, led cadres of the County Agriculture Bureau and relevant sales staff to travel thousands of miles to the Southwest ASEAN fruit market in Nanning to visit the dealers of navel oranges in Langshan one by one to have a heart-to-heart talk with them to help them increase confidence and solve difficult problems, while contacting the management department of the market to strengthen cooperation in production and marketing.

At the beginning of the new year, there was good news that navel oranges were selling well in Xinning County. "Newhall" sold out before the festival and sold out after the festival. In early March, a large number of domestic and foreign businessmen gathered in Xinning, a batch of orders flew in, a steady stream of trucks. All the 20 navel orange processing plants in the county are at full capacity and process day and night, with daily shipments reaching more than 5 million jin. Within 15 days after the Spring Festival holiday, the county sold 60, 000 tons of navel oranges, setting the best sales record in history.

By the end of April, the navel oranges in the county had basically sold out, more than 20 days ahead of the fastest sales of the highest output in history, and the price also rose to two yuan more than one jin, and the sales of navel oranges reached the fastest "acceleration" in history.

There is an "orange" bamboo on the chest:

Navel orange will become a cash cow for fruit growers.

Xinning navel orange is orange-red in color, delicate in fruit noodles, sweet in flavor, delicate in juice cysts, resistant to storage and transportation, long shelf life, and deeply loved by consumers. Weishan 5A scenic spot is about to succeed, and the navel orange industry in Xinning County has a broader prospect, which will become the "pillar" of Xinning industry and the "cash cow" of fruit growers.

Breed fine varieties, build demonstration bases, repair storage warehouses, and add whips to the fast horses in Xinning County. At present, one navel orange mother garden, three nurseries for improved varieties and more than 20 new and excellent varieties have been built, more than 30 high-standard navel orange demonstration bases have been built, and the planting area of navel oranges has reached 300000 mu, ranking first in the province. More than 860 navel orange storage warehouses have been built, with a total storage capacity of more than 200,000 tons.

At the same time, we should adopt the management model of "enterprise + cooperative + base + farmer" to urge the broad masses of farmers to "keep warm together". At present, in Xinning County, there are about 5000 growers with an annual sales income of 10,000 yuan per capita, 1000 growers with a per capita income of more than 30,000 yuan, 27 navel orange professional cooperatives have been set up, and 350000 people have benefited from the navel orange industry.

In order to ensure the excellent quality of navel oranges, the county established a "field file management system" for agricultural inputs and stepped up efforts to crack down on the illegal use of additives. This year, funds from projects such as comprehensive agricultural development will be bundled into a high-standard garden, and the yield and quality of navel oranges will be further improved by popularizing and applying soil testing formula fertilization technology, specialized integrated pest control technology, and "pig + marsh + fruit" ecological planting and breeding model.

"the song came from the forest, and A Mei Qin was good again. She picked navel oranges to build a foreign house and was happy and happy." In the early morning of May 21, the sun shone on the mountains of Shenshui Village, Huanglong Town, Xinning County, and the orange forest was full of vitality. Xiao Zhenqing, a fruit farmer in the village, while weeding and fertilizing in his orchard, hummed a folk song happily, and the happy song echoed in the mountain village for a long time.