Nanchong big-ear black goat becomes an "Internet celebrity" farmer and becomes a WeChat businessman.

"Wechat QR code scan, big ears black goat into the public view. Our sheep are good, and WeChat is very popular. The sales have naturally expanded." On May 15, Fan Jingsheng, the "First Secretary" of Fuling Village, Yangjia Town, Peng'an County, sent by the Provincial Department of Agriculture, talked about the sales market of goats raised in the village and drew the word "V" for victory.

Fuling Village is a typical remote village and dry mountain village in the county, with an agricultural population of 217 households and 742 people, and 40 poor households with 140 people. Facing mountains and barren land, where is the way out? Industrial "hematopoiesis" is the key. Since the end of July last year, the arrival of a precision poverty alleviation contact guidance team five ignited the passion of this poverty-stricken village to get rid of poverty by industry.

A group of technical experts went to the village to open a "forum"

"Aiming at modern animal husbandry, changing varieties and technologies is the last word." This is the first idea put forward by Fan Jingsheng after he reported to Fuling Village on September 7,2015.

"The villagers raised poultry more or less in their homes. Apart from the cost, they basically couldn't afford it." Fan Jingsheng entered the village and settled accounts for the villagers one by one. "Villagers have always insisted on their own or older generation's breeding experience, without the opportunity to learn the latest breeding technology, and problems encountered cannot be solved in time and effectively." Fan Jingsheng said that this is a bottleneck restricting the development of aquaculture in the village.

The "crux" has been found, and the right medicine is the most urgent matter. Since September 2015, a group of technical experts from the provincial capital have opened a "forum" in Fuling Village. Among the lecturers, there are many top-level livestock and poultry experts in the province, such as He Zhiping, vice president and researcher of Provincial Academy of Animal Sciences, Yang Chaowu, researcher of Poultry Research Institute of Provincial Academy of Animal Sciences, etc.

"Industrial poverty alleviation is the big head and the key." Fan Jingsheng learned in the investigation that Fuling Village is not without industry, but not scale. After two weeks of visiting homes, the "sheep expert" decided to develop goat farming.

With the development goal, Fan Jingsheng ran around and introduced the black group of "Jianzhou Big Ear Sheep". "The poor households were fed local sheep before, which were small and could not be sold. "Jianzhou big ear sheep" has the characteristics of fast growth speed, high reproductive ability, good meat quality and strong adaptability. Fan Jingsheng said that the village also set up Peng'an County Xingnong Farmers Cooperative, vigorously develop black goat breeding, implement owner demonstration, with large and small step-by-step rolling development.

After a year of efforts, now, Fuling Village has raised more than 2000 black goats. According to the plan, by 2017, the village will raise 3000 black goats and plant 20 hectares of pasture.

Expand sales and skillfully borrow Internet as e-commerce

The scale of the base continues to expand, how to expand market sales, how the actual effect of black goats to villagers? With the support of many parties, Fuling Village has adopted the goat care mode of "company + sheep farm + farmer household". The government pays part of the money, the enterprise borrows part of the money, and the poor households raise a small part of the money by themselves, so they can subscribe for a goat at the base. From then on, they become "shareholders" and only wait for dividends.

Goat care solved the villagers 'worries and gave them a reassurance to develop aquaculture. However, how to enlarge the industry, let more people understand the black goat of Fuling Village, Fan Jingsheng started to do the idea of e-commerce.

"The market demand for mutton is changing. People are not only satisfied with eating mutton, but also eating pollution-free, green and ecological high-quality mutton." Fan Jingsheng is very optimistic about the market prospect of black goat."Our breed just meets the market demand. If we build a good sales platform through the Internet, the villagers 'sheep will not worry about selling."

Fan Jingsheng introduced that at present, the village is establishing "three rooms, one point and one center", namely cultural rooms, health rooms, offices, e-commerce outlets and day care centers, and has established black goat sales platforms through Taobao, WeChat and other channels.

(Cao Honghong, Guo Anping)