E-commerce expert Yang Lin: The online store opens the "door to prosperity"

Yang Lin (left) is bagging the local products.

Sweet potatoes, radishes, peanuts, potatoes, noodles. Nowadays, green and pollution-free agricultural products are favored by the public, and even become the "new darling" of online stores. Yang Lin, an e-commerce expert in Yuxi Town, Tongnan District, Chongqing, has opened three online stores, "Jiulong Electronic Commerce in Tongnan District", "Pure Grain Farm Store" and "Jinhong Electronic Commerce in Tongnan District" on Taobao and Alibaba, specializing in selling local products in Tongnan, with annual sales exceeding 1 million yuan.

When he found a business opportunity, he opened an online shop to sell "native goods".

Yang Lin, 34, who has only a junior high school education, is an ordinary farmer in Jindui Village, Yuxi Town. After getting married, he and his wife Li Haiyan rented a shop in Yuxi town to sell cement and steel bars. By chance, Yang Lin searched the keywords of local products on Taobao and found that many places were selling local products online. "nowadays, everyone likes to eat green ecological food, and online shopping is becoming more and more popular. Opening an online shop to sell local products should make a lot of money. " That's what he thought.

Just do it. The next day, Yang Lin bought a new computer to learn how to open a shop on Taobao. In April 2014, Yang Lin officially registered the first online store "Jiulong Electronic Commerce in Tongnan District" on Taobao.

Yang Lin took pictures of peanuts, sweet potatoes, radishes and potatoes produced in his hometown and posted them online, and these green and natural "native products" soon attracted people's attention. Within a few days, the first business came. Then, the second stroke, the third stroke. More and more orders, their own goods sold out, Yang Lin began to carry a bag, door-to-door, the purchase of fresh sweet potatoes, peanuts and other agricultural products.

Be good at thinking that business is becoming more and more prosperous.

When he was just preparing for Taobao store, Yang Lin had no time to run the cement and steel business. His wife was not very supportive and often quarreled with him, saying that it was a young man's business to sell things online, and a big man had no future in doing this. But Yang Lin was optimistic about the prospect of the online store and insisted on it.

"there were few orders at the beginning, so I had to take a shuttle bus with agricultural products to the city every day and call the courier to pick it up." Gradually there were more orders. Yang Lin bought a tricycle and delivered the goods on time regardless of the wind or rain. Over the past few months, Yang Lin has lost a lot of weight.

Running around like this is not a long-term solution, not to mention the high cost, I am still very tired. Yang Lin used his head. He was reminded to cooperate with a logistics company. "Yes, that's a good idea." He happily went to the city to cooperate with logistics companies, and now he has reached a cooperation agreement with Shentong, Zhongtong and Postal Express, and the couriers pick up the goods on time every day, which makes him a lot easier.

"in online sales, product quality and service quality are very important, and we must pay attention to reputation. Otherwise, the reputation of the online shop is not good, the business cannot be done. " Yang Lin told reporters that at present, many of the local products sold in online stores are order agriculture. He makes reservations with growers in advance, and growers take the initiative to deliver goods to their homes after harvest. This can not only ensure the quality of products, but also solve the problem of marketing of agricultural products and help people increase their income.

"at first, I was greedy for perfection and put together more than 30 kinds of products. I thought that if there were more kinds of products, there would be more sales, but as a result, I couldn't make any money." Yang Lin said that later, according to the local specialties and sales volume, he gradually reduced the variety to more than 10, mainly selling Tongnan and Yuxi local specialties, the online store products are getting better and better, and the business is getting better and better.

The next goal is to build a brand and win more consumers.

Today, Yang Lin's three online stores are doing well, with an average daily visitor volume of about 1000, a daily turnover of about 200, and monthly sales of more than 100000 yuan.

"riding on the 'Internet +' Dongfeng, I also found a better way to make money." When it comes to future development goals, Yang Lin believes that the most important thing is to establish the brand image of Tongnan native products. This goal requires all e-commerce entrepreneurs in the region to reach a unified consensus, not to blindly fight a "price war", but to ensure quality and do a good job of service. Only in this way can Tongnan's local products really go out and win more trust and favor from consumers.