Taizhou, Zhejiang: the Road to Wealth of "Cow Commander"

At 5 a.m.,45-year-old Yang Pingzi got up early to prepare fodder for nearly 100 cows in the cowshed. In early summer, it was rainy and the grass grew luxuriantly on the edge of the field. In the busy season, the sky gradually brightened. This is the beginning of an ordinary day for "Cow Commander" Yang Pingzi.

In 2012, Yang Pingzi rented a dairy shed and bought 5 cows, becoming a farmer in Jiaojiang Sanjia "Hongfu" dairy farm. Dairy farms are milking milk every day, are purchased by dairy producers, sales channels have been guaranteed, increase production is the key, all savings have been invested, buy new cows, where to come from? Yang Ziping thought of borrowing money from the bank.

"As soon as they heard that I only had five cows, and they were registered in other places, they had no assets and didn't lend me any money."

Yang Pingzi, who was at a loss, happened to meet a Taizhou bank loan officer who came to visit the marketing of the 3A farm. He told the loan officer about his "business plan" and led the loan officer to his cow shed. The loan officer saw on the spot that the cows had obviously been carefully cared for, that each one was in good spirits, and that the cowshed was very clean. Two days later, a small loan of 30,000 yuan was issued to Yang Pingzi. After that, the breeding scale of dairy cows became larger and larger, reaching 40 in 2014 and nearly 100 at the beginning of 2016. The scale increased, and the capital demand expanded at the same time. The amount of small loans handled by Taizhou Bank also increased from 30,000 yuan at the beginning to 80,000 yuan, and then to the latest 100,000 yuan.

Under the husband and wife's struggle, the dairy farming business is getting better and better. Now Yang Pingzi has become a big cattle farmer in the top three farms, with an annual income of nearly 200,000 yuan. A few years later, with the eldest daughter married, daughter son-in-law also "self-established" began to engage in dairy farming, Yang Pingzi also called his brother-in-law from his hometown to Taizhou, engaged in this industry. Today, son-in-law Li Yong and brother-in-law Yao Jiahu have also become small loan customers, following Yang Pingzi's footsteps, together to become rich.

The reporter learned that "small loan" is a characteristic loan product launched by Taizhou Bank in 2006 with small and micro enterprises, individual industrial and commercial households, family workshops and farmers as its main service objects. In the past 10 years, small loans have accumulated 71.6 billion yuan, supporting nearly 530,000 small and micro customers. Among them, there are many entrepreneurs like Yang Pingzi who go to other places to fight. Small loans do not emphasize collateral, the loan threshold is low, and loan officers also visit households. Providing "one-on-one" intimate services to provide financial products suitable for workers who used to be unable to obtain credit support from financial institutions, the successful road to wealth of "Cow Commander" is increasingly being "replicated".