From white-collar workers to "farmers": Chinese wolfberry e-commerce affection of beautiful presidents

"I did not choose to open a shop in channels such as Taobao, but only focused on the Chinese wolfberry trading network, because my position is B2B wholesale." Sitting in the office of the high-tech agricultural demonstration park, Jiang Ai, chairman of Gansu Shule River Weifeng Modern Agricultural Science and Technology Development Company, told reporters that from time to time, her eyes would fall on the computer screen of the website in front of her desk, and from time to time she would turn out of the window, where patches of Chinese wolfberry seedlings are growing green and vigorous.

It was 3 years ago for her to join the Chinese wolfberry industry. Compared with the quiet office environment now, life as an agent used to be very different, and the schedule was full of business negotiations in office buildings in big cities, but now the green outside the window makes her feel very satisfied, because this is a sunrise industry.

"with the development of e-commerce, the living space of agents is very difficult to say." therefore, three years ago, she decided to switch to an entity, and after locking in the Chinese wolfberry industry, she focused on marketing the e-commerce that prompted her to make a career shift.

When it comes to Chinese wolfberry, Ningxia seems to be a more traditional producing area. When faced with new career choices, Jiang Ai came to Guazhou, Gansu Province. After taking root in agriculture, she devoted herself to e-commerce at the beginning of her career, gave up Taobao, which is well known to the public, and identified the B2B single product network platform, which seemed to find another way, but what did her deliberate decision bring to her?

For the same Chinese wolfberry variety ▲, the fruit of Gansu Guazhou will be bigger and fuller than those from other places.

Zero farmer remnant Chinese wolfberry-not only strict control, but also enjoy the advantage of regional cost

Once upon a time, Jiang Ai, like ordinary people, first turned his attention to Ningxia for the development of Chinese wolfberry industry. However, after nearly half a year of inspection, she resolutely chose Guazhou, Gansu Province, built a 523-acre "Weifeng High-tech Agricultural demonstration Park for standardized breeding of excellent varieties of Wolfberry" and set up Weifeng Company, because from the perspective of investment, to develop the Chinese wolfberry industry, the latter has obvious advantages in both quality and cost.

The natural conditions of Guazhou seem to be tailor-made for Chinese wolfberry-"typical desert arid climate, annual rainfall is only 40ml, temperature difference between day and night is large, and the highest temperature in summer can reach 40 degrees". Although there is little rainfall, it is rich in groundwater resources. and the dry climate is conducive to the sweetness and richness of wolfberry fruit, "for example, the same variety of Chinese wolfberry, the fruit will be larger and fuller than the other places." At the same time, such conditions are also easy for Chinese wolfberry to dry naturally, which can meet the needs of some customers and reduce costs. This climate also avoids the existence of "sulfur Chinese wolfberry" from the source, because, as a member of the Chinese wolfberry industry, Jiang knows very well that sulfur Chinese wolfberry is produced mostly because it rains when picking Chinese wolfberry and is fumigated with sulfur in order to prevent mildew. In addition, due to the development of Guazhou wolfberry industry in recent years, the soil has not been polluted, some diseases and insect pests have not been introduced, coupled with its alkaline soil itself can inhibit the occurrence of some Chinese wolfberry diseases, the cost of pest control is also relatively low.

In addition to its own planting area, Weifeng also sends a "field service team" to provide field planting technical support services to farmers to guide and advocate farmers to produce green products. "now the Chinese wolfberry market is full of a large number of low-cost agricultural residues exceeding the standard Chinese wolfberry, eating too much will be harmful to the human body." Ginger's positioning of Weifeng's products is to produce high-end zero-farmer disabled Chinese wolfberry, and the lowest price of Chinese wolfberry sold also ensures that it is up to the standard-"We have our own very strict inspection procedures. Make sure that the Chinese wolfberry produced by Weifeng is a safe and healthy product for everyone to eat."

There are high-quality Chinese wolfberry and price advantage-perhaps it is these two killer mace that make the ginger-capped Weifeng wolfberry maintain good sales and take the lead in the order size of the Chinese wolfberry trading website.

B2B e-commerce-in addition to large transactions, there are supply chain services

After getting on the B2B bus through the China Wolfberry Trading Network, Jiang Ai felt the most obvious change in business. He "seems to have suddenly become famous" and received so many enquiries from all over the country. In the past, customer service personnel used to communicate with these potential customers. But in the last two months, as chairman, she will personally communicate with some key customers. "I will pay close attention to the customers who come through the e-commerce platform, because these customers generally purchase a large amount."

Jiang was impressed by a medicine buyer from Hunan who wanted to buy 300 tons of Chinese wolfberry. After sending samples to the other party, the buyer was very satisfied and the large order was successfully fulfilled. "B2B business needs to communicate with customers online and offline, and the completion of the whole deal will take a long time, but after all, the number of orders is large, and these investments are worth it."

In addition to selling Chinese wolfberry fruit, Weifeng's business runs through the Chinese wolfberry industry chain, from the research and development of Chinese wolfberry seedlings, to the technical guidance to farmers, to the assistance of Chinese wolfberry fruit sales. Two years after the launch of Chinese wolfberry seedlings in Weifeng company, it has become a household name in the local brand company. According to the tracking statistics of Guazhou county government in 2015, when the survival rate of ordinary seedlings is 50%, the survival rate of Weifeng seedlings is also more than 90%. Because of its excellent purity and survival rate, these seedlings have been recognized by local fruit farmers.

For Weifeng Company, whose business scope runs through the Chinese wolfberry industry chain, the Chinese wolfberry trading network based on supply chain e-commerce is also more in line with her needs, because it is not only a trading platform for Chinese wolfberry, but also based on the online applications of all upstream and downstream enterprises in the Chinese wolfberry supply chain, forming the industrial ecosystem of Chinese wolfberry enterprises. In addition to selling Chinese wolfberry, both suppliers and purchasers can also purchase raw materials, semi-finished products and production-oriented services of Chinese wolfberry. Since entering the residence, she has also reached a lot of wholesale transactions of Chinese wolfberry seedlings, and some purchasing users are precisely suppliers who sell Chinese wolfberry with her.

Now, just when the new Chinese wolfberry is not fertilized in May, Jiang Ai wants to get a pre-order for the new Chinese wolfberry, "because we can understand the demand for Chinese wolfberry models according to the advance order, and arrange for farmers to plant different varieties of Chinese wolfberry." Whether it is the new fruit that has not yet been put on the market, or the dried fruit that is being sold, ginger, which focuses on the Chinese wolfberry industry, remains the same-- "if you focus on zero agricultural disability, you will send health if you sell Chinese wolfberry."