Abandon the high-paid organic rice "sister flower" in the field

Original title: "post-80s" girls resign to start a business and adjust the supply side of growing rice to help farmers increase their income.

On May 27, Yan Kun (left) and Feng Qijun put rice seedlings into the rice transplanter.

Jilin girls Yan Kun and Feng Qijun are both "post-80s". They grew up together and worked in well-known financial and automobile companies respectively after graduating from university, earning a lot of money. In 2013, the two found business opportunities in organic agriculture, quit their high-paying jobs and set up a company to start a business in the field of organic rice cultivation. After more than a year of preliminary investigation, the company decided to unite with the rice cooperative of Xingde Village, Huinan County, Jilin Province, to intensively manage nearly a thousand mu of paddy fields in the hands of more than 100 farmers and set up Sanhe organic farm. In the past, farmers in Xingde Village only chose rice varieties with high yield. in order to increase the yield, they used a lot of chemical fertilizers and pesticides, and the output was increased, but the quality was not good and the price could not be sold. Yan Kun and Feng Qijun used big data's way to collect customers' lifestyle and food preferences, explained the market demand little by little to farmers, adjusted the product structure, and produced rice varieties that met organic standards, with an output of only 2/3 of that of the past. the price has risen from a few yuan a jin to dozens of yuan a jin. In 2015, the organic rice sales of Sanhe Farm reached more than 8 million yuan, and farmers can also work in rice processing factories in their spare time, with an annual per capita income of more than 5,000 yuan. Photo taken by Xinhua News Agency reporter Zhang Nan

Yan Kun (right) and Feng Qijun plant rice seedlings in the field on May 27. Photo taken by Xinhua News Agency reporter Zhang Nan

On May 27, Yan Kun (left) and Feng Qijun put up a sign on the edge of a field sprinkled with crab seedlings. While loosening the soil for rice, crabs can also eat some weeds and pests, and the resulting manure is the organic fertilizer of rice. Photo taken by Xinhua News Agency reporter Zhang Nan

On May 27, Yan Kun (right) and Feng Qijun were discussing product packaging. Photo taken by Xinhua News Agency reporter Zhang Nan

Yan Kun (left) and Feng Qijun check the preservation of rice in a warehouse on May 27. Photo taken by Xinhua News Agency reporter Zhang Nan