The king of cherry blossoms makes billions of dollars by mysterious tactics.

At the age of 18, he traveled from his hometown in the countryside to Guangzhou with 20 yuan. Eight years later, at the age of 26, he already has billions of dollars in wealth. When he entered the cherry blossom industry in 1997, he said that he planted cherry blossoms but did not sell them, and his way of making money was curious. Now he has more than 40,000 mu of cherry blossom base in the country, and the annual turnover of the enterprise is more than 700 million yuan. See how he uses his unique way of management to make cherry blossoms bloom and dreams bloom!

The reporter came to Tai'an City, Shandong Province for an interview. As soon as he entered Eunjiayu Village, he saw such a scene.

Reporter: "is this a cherry tree?"

Peasant household: "Yes, they are all cherry trees."

Reporter: "how can you be willing to cut it off?"

Peasant household: "worthless, can not sell."

The blooming season of cherry blossoms is approaching, but a week ago, Li Zhonglai cut down more than 1000 cherry trees.

Peasant household: "like it, this (a plant) 5 yuan no one wants, can not sell, to collect (acquirers) to 3 yuan."

Reporter: "how much?"

Farmer: "3 yuan (one plant)."

Reporter: "so cheap?"

Farmer: "I can't help it."

Reporter: "how old is this (tree age)?"

Farmers: "four years."

Reporter: "the diameter is also about 5 centimeters."

Farmer: "right."

Reporter: "how much should you sell if you are in a normal year?"

Farmers: "40 yuan (a plant) is very easy."

Li Zhonglai told the reporter that he had been planting cherry blossoms for more than a decade and had never seen such a freezing price this year. He had no choice but to cut down trees because he could not sell them.

In other parts of Tai'an City, the scene of cutting down trees can also be seen everywhere. After farmers cut down the cherry trees, there is only one use-as firewood, the local people say that the market of cherry blossoms is too crazy. It is not just in Shandong that the price of cherry blossoms has plummeted across many provinces. His name is Cheng Weichun. He is planting cherry blossoms in Yunnan Province. When he saw a reporter, he said something like this.

Cheng Weichun: "if the cherry blossoms continue to be planted, they will be ruined!"

Cheng Weichun said that the local cherry blossom trees this year could not even sell at half the price in 2012, and some planting companies had been unable to support and closed down. It is said that planting cherry trees is upside down, but one person does not agree with this view. He Zongru is the protagonist of this episode.

He Zongru: "who says planting cherry blossoms doesn't make money?"

Reporter: "just now that old farmer also said that for example, for a cherry tree of this thickness, others gave him 3 yuan (a tree)."

He Zongru: "my side at least 300 yuan (a plant)."

Reporter: "it's like this, isn't it?"

He Zongru: "Yes, at least 300 yuan (one plant)."

Reporter: "is the price difference so big?"

He Zongru: "of course."

Reporter: "then they say, this cherry tree does not make money, what do you think?"

He Zongru: "Why don't cherry trees make money? Cherry trees are very valuable. The price this year is higher than that of last year."

He Zongru made a special trip from Guangdong to Tai'an this time to do one thing. After this is done, farmers' cherry trees will become valuable, not only for sale, but also for a high price, which makes farmers overjoyed to hear this.

Farmers: "this mood can not be expressed, I want to get down on my knees and kowtow to him, this mood."

Reporter: "so excited?"

Peasant household: "that is, I am so worried."

To double the value of farmers' cherry trees, he Zongru works not only in Shandong, but also in other provinces across the country to reverse the predicament of the industry.

Farmer: "go to our village and try our Taian pancakes."

He Zongru: "Don't waste the money. I'll eat you a pancake and you'll lose dozens of cherry trees." Okay, bye. Okay. "

What kind of man is he Zongru? does he really have the ability to make withered trees spring?

He Zongru has cherry blossom planting bases in Guangdong, Shandong and Sichuan. He has more than 40,000 mu of cherry blossom bases across the country, with an annual turnover of more than 700 million yuan, nicknamed the king of cherry blossoms.

People in the industry say that he Zongru is a mysterious figure. No matter how the cherry blossom market rises and falls, he is never affected. He knows that his cherry blossoms are expensive, but few people know how he did it. During the interview, he Zongru said such a sentence to the reporter.

He Zongru: "farmers grow cherry blossoms and sell cherry blossoms. We also grow cherry blossoms, but I don't sell cherry blossoms."

Reporter: "it's not a cherry blossom, what is it?"

He Zongru: "of course they are not cherry blossoms."

No one knows exactly what he Zongru is selling, but many people know that if they find he Zongru and his cherry blossoms, they can make money.

This is he Zongru's company headquarters in Guangzhou. Every day, people from all over the country come to him to join his cherry blossom industry.

Lu Qi, a member of the party leading group of the people's Government of Xinjin County, Chengdu City, Sichuan Province: "I very much believe in him and have this strength, so I urgently hope that Boss he will invest in Xinjin County."

Ke Xiaoping, general manager of a company in Kunming, Yunnan Province: "because I personally like (cherry blossoms), I want to make an investment."

Reporter: "so what did you do?"

Ke Xiaoping, general manager of a company in Kunming, Yunnan Province: "I used to do stadiums and kindergartens."

In an interview, Guo Shunyuan, chairman of a listed company, also found he Zongru's company. He said he planned to spend 10 billion yuan to develop the cherry blossom industry with he Zongru because of his distinctive operating ability.

Guo Shunyuan, chairman of a group in Guangdong Province: "I will cooperate with him strategically. We have a fund of about 10 billion yuan. We have learned a lot about this cherry blossom industry in the past year, and we have made great efforts recently. We went to Wuhan and Beijing a few days ago and visited sites everywhere."

Some people shed tears because of cherry blossoms, while others go bankrupt because of cherry blossoms, while he Zongru's business goes up against the market. Compared with the situation of many of his peers, it is a mixture of ice and fire. What is he Zongru's unique way of doing business?

He Zongru: "make me look great."