Random talk | everything makes sense: the pesticide QR code has a new standard, and the local chicken can also become an online celebrity!

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"everything makes sense" China Village Voice host / editor: Gao Fan

Hello, friends, it's time to sort out the big and small things for you for a week. "laymen watch the hustle and bustle, experts watch the way." what are the "big things" that have taken place in the agricultural economy this week? Come and listen to Gao Fan tell you, let's walk into today's "everything is reasonable".

I don't bring my wallet when I go out recently, because many places can use my mobile phone to scan the QR code to pay, which is convenient and fast, and is worth popularizing. Recently, the group standard of "QR Code coding rules for Pesticide products" has been officially released, which is the first QR code standard for pesticide product traceability system in China.

It is really impossible to do without pesticides in farming now. Although we advocate "zero growth" in the use of pesticides, sometimes we have to "zero tolerance" to insect pests. But the premise is that we have to use genuine, low-toxic, high-quality pesticides. Then the problem arises. There are also "Li Kui" and "Li Gui" in the pesticide circle. How to tell the difference between serious pesticides and counterfeit goods? Someone thought of giving the whole QR code to the pesticide. You see, the QR code can not only help you spend money, but also save you money wrongly. However, there is also a problem, that is, the industry does not have a unified standard for the formulation of QR codes; the format of the information on each QR code is not uniform, and no one is compatible with each other; in order to match, some agricultural pharmaceutical stores even have to have a dozen code scanning guns, this … It costs more electricity.

Now that we have this unified standard, it is helpful to establish a QR code traceability system from the source of production, open up the "isolated island of information" between different pesticide brands, form a large database, and provide traceability channels for our farmers and consumers. As we all know, in ancient times, Qin Shihuang's "books are the same, cars are on the same track", the country is getting stronger and stronger; now with "code and rules", the industry can develop better and the interests of our farmers can be more protected.

If you want to say what is the most popular on the Internet now, live broadcast. There are many live broadcast platforms, such as pepper, Douyu, tiger teeth. It all sounds delicious. If there is a live broadcast, there will be "online celebrities"; with online celebrities, there will be a "online celebrity economy", which will make money. What does that have to do with our farmers? In fact, online celebrities not only have "white skin and beautiful legs", but also "local chicken honey lamb leg". This characteristic agricultural product can also become the "village red" of the online world. Recently, Taobao made the country's first live broadcast of agricultural special products in Chongqing. They have set up several live broadcasting sites in the local rural areas, and farmers in Shili and Ba Township can all bring their own local products to "go to the market." at the other end of the video, consumers can choose casually through the live broadcast screen, and they can even see the process of collection and production, and the selected products will be affixed with their own identification number and delivered to your home. The video live broadcast and promotion work together, and the effect is really good: the peak popularity of the live broadcast on that day exceeded 100000 people, and more than 100000 native eggs were sold. You see, through the most popular "webcast" at present, consumers far away in the city can directly see the good things in our village, rest assured and convenient to buy, and farmers can also use this to open up a larger market, sell well and become popular. Isn't this a win-win situation? Therefore, who says that agriculture cannot be "foreign"? "Farmers dry live broadcast, native chickens become network celebrities", new technology and new model, create new opportunities for our farmers to increase income.

Finally, I would like to remind you that June 5th is World Environment Day. Now "garbage encirclement village, straw burning, water pollution" and so on are all problems, which not only affect life but also restrict production. Let us make more efforts to protect the environment, after all, to protect the "green water and green mountains", it is possible to exchange for "Jinshan and Silver Mountain".

OK, today's "everything is reasonable" Gao Fan is here with you.