A new business model: you don't have to worry about losing money on your farm anymore!

As a new growth point of tourism market, leisure agriculture has developed rapidly in recent years, but leisure agriculture, like other tourism products, has its common law, that is, the peak and valley of tourism market is particularly obvious, and tourists burst in the peak period. it is difficult to continue in the off-season, how to solve this problem? The collective model of leisure agriculture may be a good attempt.

Key points for the Development of Leisure Agriculture

● is based on agricultural production, and the essence of leisure agriculture is agriculture. No matter how it develops, the agricultural production attribute of leisure agriculture will not change, so it should take production as its foothold.

● is mainly based on agricultural culture, tens of thousands of years of agricultural production experience itself is culture, farming civilization has a long history in China, at the same time, China's rural root culture complex, so that we are inextricably linked to the countryside.

● takes agricultural products as a supplement and transfers the profit point, so we can produce products with our heart. Only by shifting the pursuit point of profits can we fundamentally strengthen and love the source of profits.

● delights in agricultural experience and feels happy in production and life, because of the root culture, almost everyone has a sense of intimacy and participation in rural and agricultural experience, which not only provides a lot of opportunities for experience, but also provides us with a lot of business opportunities and profit space.

Profit points of Leisure Agriculture

Transferring profit point is an important task of leisure agriculture. How to transfer the profit point, we must find the carrier and breakthrough point.

The input, output and cash flow of intensive agriculture and collective agriculture are different, intensive high input, high output, but because agriculture is an incomplete market, so the profit situation is not optimistic. The relative output of the collection is less, the harvest time is more scattered, the risk is weakened, and the profitability is enhanced, but the management and technical requirements are very high.

The Collection Model of Leisure Agriculture-- profit guarantee

→ tour → guide in pastoral change park

Beautiful China, cultural countryside, use Internet thinking to gather more high-quality customer base, form customer resources, control the traffic entrance. Provide a possible opportunity for the farm to become a market. The beautiful pastoral scenery will certainly attract a large number of tourists to come for sightseeing and leisure.

How to choose the location?

? Landscape land resources are better-can produce high-quality agricultural products, can improve the quality and added value of products, form brand benefits, and promote the rapid development and transcendence of late-developing areas.

? Near the city, the suburbs, new development zones and other surrounding areas are better-close to customers, better serve the main body of the market, and facilitate the sale of products and the development of industrial integration.

? Near the traffic trunk line-can form a better demonstration and initiative and better convenient publicity. The location advantage is obvious, the traffic is developed, the demonstration is good, the leading area is large.

Farm to market → sales → value added

Only by forming a market and having a sufficient customer base can products have the opportunity to form a relative shortage and sell at an ideal price.

Selling on the farm helps to reduce the risk of market sales. At present, intensive agriculture is an investment project with high input, high technology, long period and high return, especially the rate of return on investment in traditional agriculture is more difficult to guarantee. But if you change your mode of thinking, profits may be completely different, because primitive and traditional agriculture makes profits through the spread of agricultural products, so risk control becomes very important. at the same time, the price of agricultural products is determined by market regulation, and it is difficult for agricultural enterprises to get higher than the average profit margin of the industry.

Combine the farm with the market organically, so that the farm is the market, so that all agricultural products can be sold without leaving the farm. To achieve the above goals, publicity and tourist sources are very important.

Where is the market? Who's coming?

? Objective (haze)-with the deterioration of the urban environment, citizens are eager to leave the city and go to the countryside to breathe fresh air to feel the beauty of nature.

? Subjective (nostalgia)-because most of the people in the process of urban China are from the countryside and miss their hometown all the time, but it is difficult to return to their hometown for various reasons, the countryside in the suburbs has become the first choice.

? Passive (inheritance)-because the current urban main population is 40-60 years old, they have experienced a special life, suffering and fatigue, and want to pass on their historical experience so that the next generation knows that happiness is not easy to come by.

Loess becomes gold → attribute transforms → gains

Because the appreciation of assets and the formation of the market will have different customer groups, when there are more high-end customers, we can develop high value-added products and services such as cultural tourism products, and culture is the best excuse in tourism products. it carries culture, spirit, its commodity attributes are transformed and extended, so as to get rid of the cost margin and profit margin.

Relying on commodities rather than products, the value has been added-- such as experience, DIY and other extended services, fully tap the extension of commodity attributes, and make products become a medium of service industry.

Farmers become shareholders, → ginseng is rich with →.

When a high added value is formed, we can hand over more risk-free projects to the local people to participate in, establish a community of interests, first, reduce risks (farmers compete with operators for profits because of profits), and realize the dream of common prosperity, because some people do not necessarily live for profit. Sharing interests with farmers can fully resolve contradictions, build a harmonious society, reflect corporate social responsibility, and achieve common prosperity.

Today, with the blowout development of leisure agriculture, we need to find a breakthrough in order to find a foothold. Leisure agriculture is a new mode of thinking that combines the local particularity and looks for a breakthrough in development, so as to form its own unique thinking of agricultural development, reduce plagiarism and imitation, and essentially break through the backward development of agriculture to catch up with and surpass the advanced. In July, enter the Ministry of Agriculture and study deeply and discuss with agricultural investors in various fields to help you see the general direction of leisure agriculture industry, find the right position, and make you more confident about your future agricultural investment.