Yang Liangjie: the leader of fruit farmers getting rich

The most difficult thing in the world is to speculate on how many possibilities there are in life. Twenty years ago, Yang Liangjie could only eat apples and could not grow apples. He is a student of painting and art. Twenty years later, Yang Liangjie has become the most dazzling new star in China's fruit industry. Zhongnong Le Agricultural Technology Co., Ltd., founded by him, has become the largest private service provider for fruit farmers in China, increasing the income of fruit farmers by more than 600 million a year. Ten years ago, Yang Liangjie was a newspaper editor who wrote pictures on paper and preached verbally. Ten years later, Yang Liangjie has become a technical guide and leader of more than 4000 high-efficiency fruit demonstration gardens, and the company's newspapers, magazines, television, mobile phone APP and other media are readily available.

For most people, this is the so-called successful life. Apart from envy, people are more willing to explore the reasons for success in life, and even the mysteries. At all times and all over the world, from the numerous books on success, we can sum up a sentence: "if you are poor, you will change, and if you change, you will understand." In the 1990s, Yang Liangjie, who graduated from the school, was recruited as an editor by Yuncheng's newly established fruit grower newspaper, responsible for the tricky technical section of the fruit industry. This is a change across the line, from art to technology. Over the past few years, Yang Liangjie has found a business opportunity to be a "setter" of experts, "fooling" the difficult theory of fruit tree management and "simplifying" all kinds of tedious techniques. In the past 10 years, he has written and published thousands of professional popular science articles, and co-authored more than 10 professional books with fruit industry experts. Yang Liangjie went from a poor student in Jishan to deputy editor-in-chief of a newspaper in Beijing, earning more than 100,000 yuan a year and living in public housing in the capital.

To be fair, Yang Liangjie was very successful at this time, but he was still not satisfied. In 2004, Yang Liangjie made a decision that amazed all his relatives and friends: resign and leave Beijing and return to his hometown to start a business. This change can be described as a cross-border change, from the cultural sector to the business community. Yang Liangjie plunged into the field, guiding fruit growers in production and helping fruit growers set up associations and professional cooperatives. As of early May this year, Zhongnongle Agricultural Technology Co., Ltd., headed by Yang Liangjie, had 158000 members, and the area of fruit trees receiving its silly technology and babysitting service had reached 850000 mu. Zhongnong Le Agricultural Technology Co., Ltd. has hundreds of ground technology "setters", has become an indispensable new force in China's fruit industry front.

This is Yang Liangjie, the chairman of Zhongnong Le Agricultural Technology Co., Ltd., which is called "God of Wealth" by fruit farmers. He is not a science and technology promoter in the agricultural technology department, but he teaches fruit tree technology in fruit areas all the year round; he is not a leader, but he organizes hundreds of thousands of fruit growers to form associations or professional cooperatives to carry out scientific management; he is not a big shot on the Internet, but he teaches fruit growers to use APP to connect with the market. What will happen to Yang Liangjie in the future? Maybe he's the only one who knows.