Zhang Hua: the Entrepreneurship Dream in kiwifruit Garden

"in September this year, kiwifruit in our orchard will be on the market." Recently, at the Huahong Hongxin kiwifruit base in Shaocun, Sencun Township, Shexian County, entrepreneurial leader Zhang Hua instructed workers to fertilize the fruit trees. Walking into the kiwifruit orchard, the green kiwifruit vines are connected to each other, and the squeezed green fruits are round and full, which is lovely.

Zhang Hua, 46, is a member of five groups in Shaocun Village, Sencun Township, and has been out in the building materials processing business until 2012. After years of hard work, he runs a large building materials store outside and leads a stable and prosperous life. At the end of 2012, during a trip with friends from the same hometown, Zhang Hua accidentally learned that there is room for development and prospects for green planting in the future. Through continuous understanding, consultation and inspection, he strengthened his confidence in investing in the characteristic planting industry. With a heart that is not satisfied with the status quo and a long-standing dream of entrepreneurship in rural areas, Zhang Hua gave up the building materials store that has been operated for many years and resolutely decided to take root in rural areas to start a business.

The journey of starting a business is very difficult, which is not as easy as Zhang Hua thought. "in the early stage, it was mainly the transfer of land. I really didn't think it would be so difficult. The transfer of the whole piece of land had to do a lot of mass work. I thought about giving up at that time, but I persisted." Zhang Hua still remembers the difficulty of opening up a planting base to transfer land at the beginning. Due to the lack of understanding of the kiwifruit project, many farmers are not willing to transfer their land to Zhang Hua, so he can only contact village cadres, walk the streets, visit and explain patiently from one household to another, and transfer little by little.

There is a difference of 108000 miles between the building materials industry and the green planting industry, and everything has to start from scratch. In order to understand the soil testing formula fertilization technology and kiwifruit planting technology, and carefully select a suitable cultivation site, Zhang Hua bought books to study late into the night. He also consulted and studied everywhere and made field visits to kiwifruit planting bases in Sichuan, Zhejiang and Fujian to introduce excellent varieties. "I have always thought that only by improving the quality of the fruit can there be a market in the future. We insist on using pure green planting, we are determined not to use chemical fertilizers, adopt insect repellent lights, and do not hit any pesticides. " Zhang Hua pointed to the farm manure stacked next to him and said. Over the past three years, Zhang Hua has been constantly exploring and practicing, constantly improving kiwifruit cultivation techniques, and constantly expanding the scale of the base. at present, a base of 130 mu of high-yield and high-quality kiwifruit has been built, and more than 30 mu of kiwifruit will have a bumper harvest in the second half of this year.

"this year, the order for the first phase of 30 mu of kiwifruit in the base is basically full. We have no worries about the market for kiwifruit. It is estimated that the output value per mu is nearly 10,000 yuan this year, and it is expected to reach more than 20,000 yuan next year. " Zhang Hua said beaming. Due to the use of pure green planting, Zhang Hua's kiwifruit is very popular in the market, coupled with the combination of physical stores and WeChat business promotion and sales, the fruits of Huachi kiwifruit base have come to place orders for purchase in the first half of the year. At present, 30 mu of fruit has been "famous flowers have owners."

A man is not rich when he is rich. Since the establishment of the base in 2013, Zhang Hua has led more than 20 surrounding villagers and paid local farmers more than 300,000 yuan a year. "this year, our focus is to do a good job in the second phase and accumulate mature cultivation experience and management skills. In the third phase, I plan to cooperate with farmers in the village who are interested in growing kiwifruit to drive everyone to get rich together." Talking about the development of the future base, Zhang Hua said longingly.