Zhang Song, a "good Chinese vegetable farmer", made a promise to every vegetable.

Zhang Song (first from right) was named on the list of good people in China.

On the afternoon of June 2, Zhang Song, chairman of four Seasons Green, who was waiting for a visitor, wandered into the melon shed across the road, picked up a melon at will, wiped it with his hand and bit off half of it: well, ripe, it tastes good.

A few days ago, the Central Civilization Office released the "list of good people in China" in May. Zhang Song, chairman of Huizhou Siji Green Agricultural products Co., Ltd., was honored on the "list of good people in China" in May, becoming the 15th "good person in China" in Huizhou. Huizhou is also the first "honest and trustworthy" category of "good people in China."

"honesty is our duty, not on purpose." Zhang Song believes in doing his job and believes in the power of technology and brand. In the midst of questioning, he succeeded and completed the "counterattack" from an ordinary vegetable farmer to the head of the leading agricultural enterprise in the province.

The employees of the four Seasons Green Company all eat their own products. "they all watch and grow, and they don't joke about their relatives. My parents have eaten the company's food all these years," an employee who has worked for many years told the reporter.

This kind of reassurance stems from Zhang Song's obsession with "honesty".

"whoever wants to add, I will resign."

Adhere to almost paranoid, shrewd to the pursuit of duty, four Seasons Green Chairman Zhang Song gave people a distinct and strong impression.

Wu Yihui, assistant to the chairman of four Seasons Green Company, has followed Zhang Song for more than 10 years. In more than a decade, she sincerely admired the chairman's adherence to principles, but more than once she could not understand Zhang Song's position.

In the production of certain oil products, according to national regulations, about 5% blending oil can be added-which has little effect on quality, but can reduce product cost by about 4%. However, Zhang Song insists that the production of four Seasons Green must be 100% unadded. Compliance with the regulations can directly increase the profits of the enterprise, why can't it be done? Wu Yihui couldn't figure it out and argued with Zhang Song for a long time. Finally, Zhang Song got angry: "all you have to do is not to add, and I will let you resign who wants to add."

Four Seasons Green thus ensures the 100% purity of the oil products. Now, the more Wu Yihui recalls, the more she admires, and these ideas of Zhang Song have gradually become the first principle of her own thinking.

In Zhang Song's own words, integrity is the duty, not deliberately to do, the current four Seasons Green to carry out online sales, to achieve online and offline, equal quality equivalence, a very important point is to let customers supervise, dissatisfied can refuse to pay. In some wholesale markets, there are seven or eight kilograms of vegetables in a box marked with 30 jin of vegetables, such as light-insulated ice bags and fresh-keeping paper. there are also differences in the quality of vegetables between the upper and lower layers, while green vegetables in the four seasons require a net weight of 31 jin and the same quality. "any detail is a test of character, so you don't have to do it if you can't make money." Zhang Song said that adhering to this concept of doing business, not only did not fail, but became bigger and bigger. He concluded: "the biggest gain in business is to pay very little, but get a lot, and honesty does not lose." "

The shrewd businessman, who did not forget to advertise the green vegetables of the four seasons at his son's wedding, chose an unusual road, a road that many people thought was impassable.

Wu Yihui revealed that when the four Seasons Green started, after seeing the spraying of "pesticides," the bugs still lived very well in a short period of time, and many cooperative farmers came to her with advice: you can't do it like this, and the bugs can't be killed. However, Zhang Song and the four Seasons are unmoved, and farmers can get a stable income according to the contract. In fact, not applying pesticides does not mean not harvesting. In order to ensure a bumper harvest, four Seasons Green has its own tricks, such as using special green organic fertilizer to make insects "indigestible", stop eating vegetables, and finally slowly "starve" to death. Although there is a certain loss of vegetables in this way, it ensures safety.

A solemn promise to each vegetable for half a lifetime.

Zhang Song, who now has nearly 40,000 mu of vegetable land, has a lower starting point than many people.

At the age of 3, Zhang Song became an orphan; at the age of 8, in order to study, Zhang Song planted vegetables in a field with more than 100 urns under a nearby tree. As an adult, he went to Hainan to reclaim, and years of painstaking efforts were destroyed by the violent typhoon.

Suffering, or destroying faith, or sharpening character. For Zhang Song, there is no doubt that he chose the latter.

In 1991, Zhang Song came to Huiyang fresh water and rented land to grow vegetables in a local village. From one field, one stall gradually developed to more fields, multiple stalls. In 1992, Zhang Song began to contract out the farmers' market as a whole, and promised to waive all fees in the farmers' market: over the age of 60, under the age of 18, pregnant women, the disabled, families in difficulties, and vegetable farmers with daily sales of less than 50 yuan.

A few years later, Zhang Song opened an experimental vegetable planting base of 300mu in Huidong, followed by several agricultural planting bases in Putian and Senmukeng in Huidong, Yonghu and Pingtan in Huiyang, Shaoguan and Hainan. In order to ensure quality, Zhang Song laid down the rules: seeds, fertilizers and pesticides are provided by the company, farmers are only responsible for management and harvesting, the company pays wages according to the actual output, and the cost of planting and the risk of sales are all borne by the company.

In order to ensure the safety of vegetables, in the face of the pressure of 2 million yuan compensation from the buyer, Zhang Song still insisted on destroying more than 100,000 yuan worth of vegetables on the spot, and did not hesitate to increase economic investment to build self-operated stores in view of franchisees with good prospects. It is promised that if someone can prove that the agricultural residue of a vegetable exceeds the standard, he will receive a reward of 10,000 yuan.

After decades of growing vegetables, Zhang Song claimed to have a "vegetable farmer plot". On the one hand, with an understanding of agricultural development, we can see that domestic agriculture has gone from few chemical fertilizers and no pesticides to the use of a large number of chemical fertilizers and pesticides, and now green agriculture has been more and more recognized, witnessing the deterioration of food safety. I am also aware that there are huge business opportunities: "Product safety is the bottom line, the problem of diseases and insect pests can be solved by circular agriculture, and agriculture must expand agriculture and do circular agriculture."

"I think I am a capable person. There are many ways to make money, but there is no special meaning in itself, and growing vegetables is of great significance." Zhang Song believes that everyone is inseparable from agricultural products, and the provision of safe agricultural products not only benefits consumers, but also encourages others to do the same, and water-saving measures such as increasing the income of cooperative farmers and drip irrigation can also solve a large number of wasteland. The original 200 yuan per mu of wasteland, after reasonable reclamation, is now rented from farmers at a price of 1000 yuan per mu, leading to a change in farmers' lives.

When it comes to the hot agricultural field "Internet +", Zhang Song, who has established the four Seasons Green online Mall, has his own understanding. He said that in the sale of fresh agricultural products, from the old-style vegetable market to the supermarket and then to the Internet, if agricultural products are to be sold online, they must be seamlessly docked before, during and after birth. Any minute of omission is a damage to the safety of agricultural products. What four Seasons Green is doing is to distribute directly to consumers' homes through cold chains from fields or slaughterhouses, minimizing intermediate links. This is the healthiest food.

At this moment of hot weather in the south, Zhang Song's son is leading a team to "grow vegetables" in Yinchuan: the hot and dry environment there is very conducive to the growth of vegetables. Including Huizhou and Yinchuan, four Seasons Green currently has more than 20 planting bases across the country, with a total planting area of nearly 40,000 mu.